Help students learn how to create customer value and engagementIn a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challe...
Marketing is designed for use on its own or with the Market Leader series. Ideal for students who need the language of more specialised areas of business English, the book focuses on the reading skills and vocabulary development required for marketing.
[외서] The Culture Code : An Ingenious Way to Understand Why People Around the World Live and Buy As They Do(Paperback)