In an approachable, non-technical manner, Risk Takers brings eight modern financial derivatives situations to life, fully exploring the context of each event and evaluating the outcomes. Recognizing that the analysis of derivatives and risk-management techniques is often challenging for students, th...

For students, managers and senior executives studying Brand Management.Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable e...

For courses in Business Statistics.A classic text for accuracy and statistical precision.Statistics for Business and Economics enables students to conduct serious analysis of applied problems rather than running simple “canned” applications. This text is also at a mathematically higher level than ...

For Introductory Financial Accounting courses at the MBA level, and for rigorous undergraduate courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around th...

Curriculum Leadership: Strategies for Development and Implementation, Third Edition is a one-of-a-kind resource written for educational leaders, teachers, and administrators. Responding to the need for globally connected classrooms and innovative leadership, this unique text provides a rich and incl...

An up-to-date look at the latest innovations in mortgage-backed securitiesSince the last edition of Mortgage-Backed Securities was published over three years ago, much has changed in the structured credit market. Frank Fabozzi, Anand Bhattacharya, and William Berliner all have many years of experien...

Learn how to create value and gain loyal customers.Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presen...

For undergraduate and MBA students taking a Cost or Management Accounting course. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.Emphasizin...

The definitive introduction to statistics by Anderson, Sweeney, Williams has now been expertly adapted for business and economics students across the United Kingdom, Europe, Middle East and Africa. Adapting authors, Jim Freeman and Eddie Shoesmith, have taken the classic rigour and rich pedagogy of ...

Compensation, 10th Edition, by Milkovich, Newman and Gerhart is the market-leading text in this course area. It offers instructors current research material, in depth discussion of topics, integration of Internet coverage, excellent pedagogy, and a truly engaging writing style. The authors consult w...

While most books on simulation focus on particular software tools, Discrete Event System Simulation examines the principles of modeling and analysis that translate to all such tools. This language-independent text explains the basic aspects of the technology, including the proper collection and anal...

To be financially literate in today's market, business students must have a solid understanding of derivatives concepts and instruments and the uses of those instruments in corporations. The Second Edition has an accessible mathematical presentation, and more importantly, helps students gain intuiti...

Updated and revised to reflect the most current information, this introduction to futures and options markets is ideal for those with a limited background in mathematics. Based on Hull's Options, Futures and Other Derivatives, one of the best-selling books on Wall Street, this book presents an acces...

Mathematics for Economists, a new text for advanced undergraduate and beginning graduate students in economics, is a thoroughly modern treatment of the mathematics that underlies economic theory.An abundance of applications to current economic analysis, illustrative diagrams, thought-provoking exerc...

Microeconomic Analysis has been a fixture of graduate programs in economics for fifteen years. It has held this position because it has the authority, the clarity, and the breadth necessary for a classic text. This new Third Edition continues to supply the building blocks of microeconomic analysis: ...