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  • Routledge Companion to Corporate Branding

    수입 Routledge Companions in Marketing, Advertising and Communication
    Routledge Companion to Corporate Branding [ Hardback, POD 주문제작도서 ]
    Iglesias, Oriol / Ind, Nicholas / Schultz, Majken | Routledge | 2022년 04월
    구매혜택
    베스트 원서대학교재 ~8.31
    360,790원 (25% 할인) 포인트적립 0원
    This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
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  • Impacts of Online Advertising on Business Performance

    수입
    Impacts of Online Advertising on Business Performance [ Hardcover, POD 주문제작도서 ]
    Semeradova, Tereza / Weinlich, Petr | Business Science Reference | 2019년 10월
    360,690원 (5% 할인) 포인트적립 10,830원
    Presents research that merges the theoretical background presented in the scientific research with the practical experience and real-life data originating from real advertising campaigns and website traffic. The book highlights topics including data analytics, digital advertising, and consumer behav...
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  • Holistic Approaches to Brand Culture and Communication Across Industries

    수입
    Holistic Approaches to Brand Culture and Communication Across Industries [ Hardcover, POD 주문제작도서 ]
    Dasgupta, Sabyasachi / Biswal, Santosh Kumar / Ramesh, M. Anil | Business Science Reference | 2017년 11월
    360,690원 (5% 할인) 포인트적립 10,830원
    Presents the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behaviour, observational research, and brand equity, this publication is a resource for professionals, researchers, a...
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  • Loose Leaf for Advertising and Promotion

    수입
    Loose Leaf for Advertising and Promotion [ Paperback ]
    Belch, George | McGraw-Hill Education | 2017년 03월
    356,130원 (10% 할인) 포인트적립 17,810원
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  • Start-up and Entrepreneurial Communication

    수입
    Start-up and Entrepreneurial Communication Theoretical Foundations and Contemporary Development [ Hardcover ]
    Godulla, Alexander / Men, Linjuan Rita | Routledge | 2024년 06월
    352,400원 (10% 할인) 포인트적립 17,620원
    This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of int...
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  • Digital Marketing Excellence

    수입
    Digital Marketing Excellence Planning, Optimizing and Integrating Online Marketing [ Hardcover ]
    Smith, PR (Independent Marketing Consultant, UK) | Routledge | 2022년 07월
    구매혜택
    베스트 원서대학교재 ~8.31
    352,400원 (10% 할인) 포인트적립 17,620원
    Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.
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  • Strategic Writing

    수입
    Strategic Writing Multimedia Writing for Public Relations, Advertising and More [ Hardcover, POD 주문제작도서 ]
    Short, Bonnie Poovey | Routledge | 2020년 11월
    352,400원 (10% 할인) 포인트적립 17,620원
    This practical, multidisciplinary text teaches public relations and media writing with concise instructions for more than 40 types of documents. An essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, it is ideally suited fo...
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  • Routledge Companion to Strategic Marketing

    수입 Routledge Companions in Marketing, Advertising and Communication
    Routledge Companion to Strategic Marketing [ Hardcover ]
    Schlegelmilch, Bodo B. / Winer, Russell S. | Routledge | 2020년 11월
    구매혜택
    베스트 원서대학교재 ~9.25
    352,400원 (25% 할인) 포인트적립 0원
    The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.
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  • Advertising and Public Relations Research

    수입
    Advertising and Public Relations Research [ Hardcover ]
    Bradley, Samuel | Routledge | 2015년 09월
    352,400원 (10% 할인) 포인트적립 17,620원
    Designed to serve as a comprehensive, primary text for research methods courses in Advertising and/or Public Relations programs, this new edition of features several new chapters as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
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  • Foundations of Corporate Heritage

    수입
    Foundations of Corporate Heritage [ Hardcover ]
    Balmer, John (Brunel University, UK)(EDT) | Routledge | 2017년 03월
    352,400원 (10% 할인) 포인트적립 17,620원
    Family therapy: systemic skills and techniques in action is both a guide to a variety of family therapy techniques and a review of their history. It provides a thorough explanation of the techniques, explaining their origins and use in contemporary family practice, whilst guiding readers in learning...
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  • Aging and Work

    수입
    Aging and Work [ Hardcover ]
    Kumashiro, Masaharu (University of Occupational and Environmental Health, Japan)(EDT) | CRC Press | 2003년 01월
    352,400원 (10% 할인) 포인트적립 17,620원
    The chapters in this book derive from a Conference on Aging and Work, held in September 2001. It will be of great interest to professionals and students in occupational health, ergonomics, work and industrial psychology.
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  • Excellence in Public Relations and Communication Management

    수입 Routledge Communication Series
    Excellence in Public Relations and Communication Management [ Hardcover ]
    Grunig, James E. | Routledge | 1992년 05월
    352,400원 (10% 할인) 포인트적립 17,620원
    This text is the result of an "excellence project" - commissioned by the IABC (International Association of Business Communicators) Research Foundation. The project sought to explore what makes an excellent communication department and how good public relations makes organizations more effective.
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  • Brand Mascots

    수입
    Brand Mascots And Other Marketing Animals [ Hardcover ]
    Brown, Stephen / Ponsonby-McCabe, Sharon | Routledge | 2014년 06월
    352,400원 (10% 할인) 포인트적립 17,620원
    Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. Featuring case studies and empirical analyses from around the w...
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  • Positioning Theory and Strategic Communication

    수입 Routledge New Directions in PR & Communication Research
    Positioning Theory and Strategic Communication A new approach to public relations research and practice [ Hardcover ]
    James, Melanie (University of Newcastle, Australia) / Anguera, Teresa(EDT) | Routledge | 2014년 06월
    352,400원 (10% 할인) 포인트적립 17,620원
    This book presents a new framework for intentional strategic positioning in public relations. It is a significant move away from the symmetrical communication ideas that have dominated public relations thinking for several decades. Whilst positioning is not something new in public relations, this bo...
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  • Corporate Reputation and the News Media

    수입 Routledge Communication Series
    Corporate Reputation and the News Media Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets [ Hardcover ]
    Carroll, Craig | Routledge | 2010년 07월
    352,400원 (10% 할인) 포인트적립 17,620원
    Defines the term 'highly sensitive' for the professional researcher and practitioner. This book dispels common misconceptions about the relationship between sensitivity and other personality traits, such as introversion and shyness, and also defines the trait for the benefit of both the clinician an...
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  • Explorations in Consumer Culture Theory

    수입 Routledge Interpretive Marketing Research
    Explorations in Consumer Culture Theory [ Hardcover, 1st Edition ]
    Sherry, John F. / Fischer, Eileen | Routledge | 2009년 01월
    352,400원 (10% 할인) 포인트적립 17,620원
    Explores in detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, this book focuses on specific consumption venues.
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  • Online Consumer Psychology

    수입
    Online Consumer Psychology Understanding and Influencing Consumer Behavior in the Virtual World [ Paperback ]
    Haugtvedt, Curtis P. / Machleit, Karen A. / Yalch, Richard | Psychology Press | 2005년 02월
    352,400원 (10% 할인) 포인트적립 17,620원
    Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
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  • What's in a Name?

    수입
    What's in a Name? Advertising and the Concept of Brands [ Hardcover/2ed., POD 주문제작도서 ]
    Jones, David M. / Slater, Jan S. | Routledge | 2002년 12월
    352,400원 (10% 할인) 포인트적립 17,620원
    This text analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building and maintaining strong brands - the lifeblood of any long-term marketing campaign. Recommendations for developing better advertising are included.
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  • Substance Abuse in the Workplace

    수입
    Substance Abuse in the Workplace [ Hardcover, English ]
    Langford, R. Everett (Consultant, Dayton, Ohio, USA) | CRC Press | 1995년 04월
    352,400원 (10% 할인) 포인트적립 17,620원
    This work on substance abuse in the workplace examines the history of substance abuse, continues with a discussion of human body functions (both normal and under the influence of chemicals) and follows with a toxicological description of the more common chemicals currently being abused.
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  • International Advertising Law: Problems, Cases, and Commentary

    수입
    International Advertising Law: Problems, Cases, and Commentary [ Hardcover ]
    Schotthoefer, Peter / Steiner, Forian | Kluwer Law International | 2017년 09월
    350,820원 (10% 할인) 포인트적립 17,550원
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