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  • AdValue

    수입
    AdValue [ Hardcover ]
    Butterfield, Leslie(EDT) | Routledge | 2017년 06월
    362,470원 (10% 할인) 포인트적립 18,130원
    Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approac...
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  • HyperThinking

    수입
    HyperThinking Creating a New Mindset for the Age of Networks [ Hardcover ]
    Weiss, Philip | Routledge | 2017년 06월
    362,470원 (10% 할인) 포인트적립 18,130원
    Over the last 14 years of advising leading global companies, author Philip Weiss developed a unique approach designed for the modern executive to adapt and thrive in this age of vast networks, digital communications and perpetual change.
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  • Fearless Editing:

    수입
    Fearless Editing: Crafting Words and Images for Print, Web, and Public Relations [ Hardcover ]
    Dale, Carolyn (Western Washington University, USA) | Routledge | 2017년 12월
    362,470원 (10% 할인) 포인트적립 18,130원
    Hidden opportunities to improve profits in the healthcare industry abound in the area of discharge planning. The Discharge Planning Handbook for Healthcare: Top Ten Secrets to Unlocking a New Revenue Pipeline provides innovative new solutions that will show hospital administrators how to turn one of...
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  • Customer-Centric Project Management

    수입 Routledge Frontiers in Project Management
    Customer-Centric Project Management [ Hardcover ]
    Peplow, Phil | Routledge | 2017년 06월
    362,470원 (10% 할인) 포인트적립 18,130원
    Explains what customer-centricity means in terms of how you work and its importance for project performance. This title uses tools and processes to guide customer-centric thinking to help you see the results of engagement and demonstrates how things can improve, even on difficult projects.
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  • Practical Guide to Dealing with Difficult Stakeholders

    수입 Routledge Frontiers in Project Management
    Practical Guide to Dealing with Difficult Stakeholders [ Hardcover ]
    Bryde, David | Routledge | 2017년 06월
    362,470원 (10% 할인) 포인트적립 18,130원
    Easily Create Origami with Curved Folds and Surfaces Origami making shapes only through folding reveals a fascinating area of geometry woven with a variety of representations. The world of origami has progressed dramatically since the advent of computer programs to perform the necessary computations...
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  • Marketing Research with SAS Enterprise Guide

    수입
    Marketing Research with SAS Enterprise Guide [ Hardcover ]
    Coussement, Kristof | Routledge | 2017년 06월
    362,470원 (10% 할인) 포인트적립 18,130원
    Based on a step-by-step approach and real managerial situations, this title guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business ...
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  • If It Wasn't For the People...This Job Would Be Fun

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    If It Wasn't For the People...This Job Would Be Fun Coaching for Buy-In and Results [ Hardcover ]
    Motsett, C. B. | CRC Press | 2017년 08월
    362,470원 (10% 할인) 포인트적립 18,130원
    Leading means getting the best results by not telling experts how to do jobs they already understand, but by making sure they know what is expected of them and then allowing them to perform. This title helps readers learn that leading doesn't mean doing the other person's job for them or watching ov...
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  • Short Guide to Reputation Risk

    수입 Short Guides to Business Risk
    Short Guide to Reputation Risk [ Hardcover ]
    Honey, Garry | Routledge | 2017년 08월
    362,470원 (10% 할인) 포인트적립 18,130원
    There are all sorts of problems associated with reputation risk. Using a number of simple models, this title explains reputation risk. It differentiates it from other forms of risk. It provides a series of tools for identifying and managing reputation risk. It helps you assign responsibility for rep...
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  • Trainer's Problem-Solving Manual for Kick Down the Door of Complacency

    수입
    Trainer's Problem-Solving Manual for Kick Down the Door of Complacency Sieze the Power of Continuous Improvement [ Hardcover ]
    Harwood, Charles C. | CRC Press | 2017년 08월
    362,470원 (10% 할인) 포인트적립 18,130원
    This text is a companion manual, presenting techniques to facilitate a continuous improvement effort designed to banish complacency from an organization.
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  • Occupational Stress

    수입
    Occupational Stress A Handbook [ Hardcover ]
    Crandall, Rick / Perrewe, Pamela L. | CRC Press | 2017년 08월
    362,470원 (10% 할인) 포인트적립 18,130원
    Based on current empirical and theoretical research in the field of occupational stress, this text is arranged in five parts, covering: theoretical approaches; model testing formats; occupational stress research and coping mechanisms; burnout; and interventions directed at stress reduction.
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  • Solvency II

    수입
    Solvency II Stakeholder Communications and Change [ Hardcover ]
    O'Donovan, Gabrielle | Routledge | 2017년 06월
    362,470원 (10% 할인) 포인트적립 18,130원
    As the deadline for Solvency II approaches, affected entities will find implementing the required policies into everyday practices becomes a major focus. The second edition of Solvency II: Stakeholder Communications and Change, explains how to prepare for and negate the associated risks.
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  • How to Manage a Successful Press Conference

    수입
    How to Manage a Successful Press Conference [ Hardcover ]
    Leinemann, Ralf / Baikaltseva, Elena | Routledge | 2017년 11월
    362,470원 (10% 할인) 포인트적립 18,130원
    Highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. This book is useful for PR teams working in a national or, particularly, an international envir...
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  • High Cost of Low Morale...and what to do about it

    수입
    High Cost of Low Morale...and what to do about it [ Hardcover ]
    Hacker, Carol | CRC Press | 2017년 12월
    362,470원 (10% 할인) 포인트적립 18,130원
    While the morale of an organization is an intangible element composed of feelings and attitudes of individuals and groups, the effects of morale include tangible and important factors such as profits, efficiency, quality, and productivity. This title offers you practical methods for increasing moral...
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  • Project Stakeholder Management

    수입 Fundamentals of Project Management
    Project Stakeholder Management [ Hardcover ]
    Lund Jepsen, Anna | Routledge | 2017년 06월
    362,470원 (10% 할인) 포인트적립 18,130원
    Carrying out a project as planned is not a guarantee for success. Projects may fail because project management does not take the requirements, wishes and concerns of stakeholders sufficiently into account. Projects can only be successful though contributions from stakeholders. And in the end.
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  • Skills of Encouragement

    수입
    Skills of Encouragement Bringing Out the Best in Yourself and Others [ Hardcover ]
    Dinkmeyer, Don, Sr. | Routledge | 2017년 12월
    362,470원 (10% 할인) 포인트적립 18,130원
    This text discusses encouragement skills to seek the best of an individual in different environments.
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  • Large Group Facilitator's Manual

    수입
    Large Group Facilitator's Manual A Collection of Tools for Understanding, Planning and Running Large Group Events [ Hardcover ]
    Palmer, Eddie | Routledge | 2017년 08월
    362,470원 (10% 할인) 포인트적립 18,130원
    Large group work has a history going back to the 1930s. Based upon six approaches to the method, this manual is designed to introduce the concept to those who wish to become facilitators. The authors welcome readers' questions via e-mail.
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  • Best Team Skills

    수입
    Best Team Skills Fifty Key Skills for Unlimited Team Achievement [ Hardcover ]
    Losoncy, Lewis | CRC Press | 2017년 12월
    362,470원 (10% 할인) 포인트적립 18,130원
    Best Team Skills gives you the tools you need to achieve the highest performance through the most productive encouragement and motivational methods available. Dr. Losoncy identifies the 50 skills that will most encourage your team members. Using 100 encouragement opportunity exercises, he works as y...
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  • Corporate Social Performance in Emerging Markets

    수입
    Corporate Social Performance in Emerging Markets Sustainable Leadership in an Interdependent World [ Hardcover ]
    Lakatos | Routledge | 2017년 06월
    362,470원 (10% 할인) 포인트적립 18,130원
    Corporate Social Performance in Emerging Markets provides an effective tool for companies to help them engage in CSR activities and become a responsible company in CEE countries such as Poland, Hungary, the Czech Republic and Slovakia; focusing on the difference of stakeholders and their attitudes t...
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  • Managing Corporate Reputation and Risk

    수입
    Managing Corporate Reputation and Risk [ Hardcover ]
    Neef, Dale | Routledge | 2017년 08월
    362,470원 (10% 할인) 포인트적립 18,130원
    Explains how knowledge management and corporate integrity intersect. This book shows executives how to develop a strategic approach to corporate integrity in the post-Enron age. It explains how a company can re-engineer knowledge management systems to build and maintain an effective corporate integr...
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  • Intercultural Public Relations

    수입
    Intercultural Public Relations Theories for Managing Relationships and Conflicts with Strategic Publics [ Hardcover ]
    Ni, Lan / Wang, Qi / Sha, Bey-Ling | Routledge | 2018년 05월
    362,470원 (10% 할인) 포인트적립 18,130원
    Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and within the framework, examines empirical studies of intercultural interactions. This b...
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