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  • ADOBE 2022 COMPLETE GUIDE

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    ADOBE 2022 COMPLETE GUIDE The Beginners, Intermediate, and Advanced User's Manual [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Doreen L. Elam | Elthon Small | 2022³â 03¿ù
    382,350¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 11,480¿ø
    Adobe?recognises?that?everyone?wants?to?appear?nice?in?a?picture,?which?inspired?the?development?of?this?application,?which?can?instantly?modify?the?style?of?your?images?to?make?them?seem?the?way?you?want.Photoshop?Element?has?been?around?for?a?while,?with?a?plethora?of?features?that?allow?users?to?...
  • METAVERSE

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    Joseph R. Corbett | Elthon Small | 2022³â 03¿ù
    382,350¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 11,480¿ø
    ?This?book?will?teach?you:?-?Who?and?what?will?fuel?the?metaverse?-?New?business?strategies?and?possibilities?in?the?virtual?economy-?Decentralized?worlds?such?as?Decentraland,?Axie?Infinity,?SuperWorld,?Cryptovoxels,?The?Sandbox,?and?Somnium?Space?are?introduced.
  • Media Ethics

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    Christians, Clifford G. / Fackler, Mark / Richardson, Kathy Brittain | Routledge | 2024³â 06¿ù
    378,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,920¿ø
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    Through original case studies and analyses of real-life media experiences, Media Ethics challenges readers to think analytically and critically about ethical situations in mediated communication.

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  • The Global Public Relations Handbook: Theory, Research, and Practice

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    The Global Public Relations Handbook: Theory, Research, and Practice Theory, Research, and Practice [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Sriramesh, Krishnamurthy / Ver?i?, Dejan | Routledge | 2021³â 01¿ù
    378,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,920¿ø
    This edition of The Global Public Relations Handbook offers state-of-the-art discussions of the global public relations industry blending research-based theory with practice presented in essays from both academics and practitioners.
  • Advertising Campaign Design: Just the Essentials

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    Advertising Campaign Design: Just the Essentials Just the Essentials [ Hardcover ]
    Blakeman, Robyn | Routledge | 2011³â 07¿ù
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    The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again
  • Advertising, Society, and Consumer Culture

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    Hovland, Roxanne / Wolburg, Joyce M. | Routledge | 2010³â 03¿ù
    378,000¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,900¿ø
    Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.
  • Go Figure! New Directions in Advertising Rhetoric

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    Go Figure! New Directions in Advertising Rhetoric New Directions in Advertising Rhetoric [ Hardcover ]
    McQuarrie, Edward F. / Phillips, Barbara J. | Routledge | 2007³â 10¿ù
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    Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It als...
  • Öffentlichkeitsarbeit

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  • Impacts of Online Advertising on Business Performance

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    Semeradova, Tereza / Weinlich, Petr | Business Science Reference | 2019³â 10¿ù
    374,060¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 11,230¿ø
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  • Holistic Approaches to Brand Culture and Communication Across Industries

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    Dasgupta, Sabyasachi / Biswal, Santosh Kumar / Ramesh, M. Anil | Business Science Reference | 2017³â 11¿ù
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    Presents the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behaviour, observational research, and brand equity, this publication is a resource for professionals, researchers, a...
  • The Routledge Companion to Advertising and Promotional Culture

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    West, Emily / McAllister, Matthew P. | Routledge | 2023³â 04¿ù
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    This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.

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  • Managing Public Relations: Business Principles and Tools for Strategic Communication, 2e

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  • The Routledge Companion to Corporate Branding

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    This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
  • Loose Leaf for Advertising and Promotion

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    Belch, George | McGraw-Hill Education | 2017³â 03¿ù
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  • Personal Styles & Effective Performance

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    Reid, Roger H | CRC Press | 2017³â 07¿ù
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  • Managing the Flexible Workforce

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    Pettinger, Richard | Routledge | 1998³â 03¿ù
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  • Personal Branding for Entrepreneurial Journalists and Creative Professionals

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    Kelly, Sara | Routledge | 2017³â 04¿ù
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    Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ab...
  • Understanding Learning at Work

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    Boud, David / Garrick, John | Routledge | 1999³â 05¿ù
    368,370¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,420¿ø
    This volume brings together experts from the United States, Britain, Australia and New Zealand to critically evaluate the debates on workplace learning and propose directions for future developments in both research and practice.
  • Professionals and Policy

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    Professionals and Policy Management Strategy in a Competitive World [ Hardcover ]
    Bottery, Mike | Routledge | 1999³â 01¿ù
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    By means of case studies in schools and hospitals, this text describes and evaluates the current issues faced by both education and health professionals. It argues that much can be learned by comparing the experiences of the two groups.
  • Telecommunications and the City

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    Telecommunications and the City Electronic Spaces, Urban Places [ Hardcover, English ]
    Marvin, Simon | Routledge | 1996³â 02¿ù
    368,370¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,420¿ø
    The first critical and state-of-the-art review of the relations between telecommunications and all aspects of city development and management. Includes case studies from Europe, Japan and North America.
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