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  • Handbook of Dispute Resolution

    수입
    Handbook of Dispute Resolution ADR in Action [ Hardcover, English ]
    Mackie, Karl(EDT) | Routledge | 1991년 06월
    372,530원 (10% 할인) 포인트적립 18,630원
    Describes approaches to the resolution of disputes that should be of interest to students of legal and labour relations studies. Topics include negotiation and mediation, recent developments in the complaints mechanisms of the law, and mediation processes in various countries.
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  • Public Relations in the Nonprofit Sector

    수입 Routledge Research in Public Relations
    Public Relations in the Nonprofit Sector Theory and Practice [ Hardcover ]
    Waters, Richard D. | Routledge | 2014년 12월
    372,530원 (10% 할인) 포인트적립 18,630원
    This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
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  • Principles of Project Finance

    수입
    Principles of Project Finance [ Hardcover, POD 주문제작도서 ]
    Morrison, Rod | Routledge | 2012년 05월
    372,530원 (10% 할인) 포인트적립 18,630원
    Reviews the technique of project finance. This title explores, step-by-step, the key ingredients of the concept. It looks at how project finance is used in various sectors of the energy and infrastructure market.
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  • Advertising Campaign Design

    수입
    Advertising Campaign Design Just the Essentials [ Hardcover ]
    Blakeman, Robyn | Routledge | 2011년 07월
    372,530원 (10% 할인) 포인트적립 18,630원
    The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again
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  • Interpretation in Social Life, Social Science, and Marketing

    수입 Routledge Interpretive Marketing Research
    Interpretation in Social Life, Social Science, and Marketing [ Hardcover, 1st Edition ]
    O'Shaughnessy, John | Routledge | 2009년 04월
    372,530원 (10% 할인) 포인트적립 18,630원
    Analyzes the nature and role of interpretation in social interactions, decision making in social science enquires and consumer marketing, in the use of statistics and causal analysis, in consumer evaluations of products and in interpreting problematic situations along side biases arising from the em...
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  • Go Figure! New Directions in Advertising Rhetoric

    수입
    Go Figure! New Directions in Advertising Rhetoric [ Hardcover ]
    McQuarrie, Edward F. / Phillips, Barbara J. | Routledge | 2007년 10월
    372,530원 (10% 할인) 포인트적립 18,630원
    Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. This volume assembles fresh perspectives on this topic. It als...
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  • When Ads Work

    수입
    When Ads Work New Proof That Advertising Triggers Sales [ Hardcover ]
    Jones, David M. | Routledge | 2006년 09월
    372,530원 (10% 할인) 포인트적립 18,630원
    Argues that well-planned and well-executed advertising campaigns can and should have an immediate impact on sales. This book features numerous examples from ad campaigns. It demonstrates that the strongest ad campaigns can triple sales, while the weakest campaigns can actually cause sales to fall by...
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  • Public Relations Theory II

    수입 Routledge Communication Series
    Public Relations Theory II [ Hardcover, POD 주문제작도서 ]
    Botan, Carl H. / Hazleton, Vincent | Routledge | 2006년 01월
    372,530원 (10% 할인) 포인트적립 18,630원
    Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, the authors have developed this volume to open up the public relations field to a variety of theories.
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  • Corporate and Organizational Identities

    수입
    Corporate and Organizational Identities Integrating Strategy, Marketing, Communication and Organizational Perspective [ Hardcover, POD 주문제작도서 ]
    Soenen, Guillaume(EDT) | Routledge | 2002년 10월
    372,530원 (10% 할인) 포인트적립 18,630원
    Using a five-facet framework, this book furthers understanding about collective identities by bringing together contributions from various management disciplines.
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  • Gender, Identity and the Culture of Organizations

    수입 Management, Organizations and Society, Routledge Studies in Management, Organizations and Society
    Gender, Identity and the Culture of Organizations [ Hardcover, POD 주문제작도서 ]
    Aaltio, Iiris / Mills, Albert J. | Routledge | 2002년 09월
    372,530원 (10% 할인) 포인트적립 18,630원
    Considers how organizations operate as spaces in which minds are gendered and men and women constructed. Covers organizational culture, the gendering of organizations, post-modernism and organizational analysis and critical management.
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  • Internal Marketing: Directions for Management

    수입
    Internal Marketing: Directions for Management [ POD 주문제작도서 ]
    Lewis, Barbara / Varey, Richard | Routledge | 2000년 01월
    372,530원 (10% 할인) 포인트적립 18,630원
    Represents a much-needed source of research and conceptual development in internal marketing. This book explores themes and issues ranging from the social model of marketing; the human resource management perspective; marketing and service management; quality management; organizational development; ...
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  • ADOBE 2022 COMPLETE GUIDE

    수입
    ADOBE 2022 COMPLETE GUIDE The Beginners, Intermediate, and Advanced User's Manual [ Perfect,eng, POD 주문제작도서 ]
    Doreen L. Elam | Elthon Small | 2022년 03월
    368,690원 (5% 할인) 포인트적립 11,070원
    Adobe?recognises?that?everyone?wants?to?appear?nice?in?a?picture,?which?inspired?the?development?of?this?application,?which?can?instantly?modify?the?style?of?your?images?to?make?them?seem?the?way?you?want.Photoshop?Element?has?been?around?for?a?while,?with?a?plethora?of?features?that?allow?users?to?...
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  • METAVERSE

    수입
    METAVERSE GUIDE FOR BEGINNERS [ Perfect,eng, POD 주문제작도서 ]
    Joseph R. Corbett | Elthon Small | 2022년 03월
    368,690원 (5% 할인) 포인트적립 11,070원
    ?This?book?will?teach?you:?-?Who?and?what?will?fuel?the?metaverse?-?New?business?strategies?and?possibilities?in?the?virtual?economy-?Decentralized?worlds?such?as?Decentraland,?Axie?Infinity,?SuperWorld,?Cryptovoxels,?The?Sandbox,?and?Somnium?Space?are?introduced.
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  • Advertising, Society, and Consumer Culture

    수입
    Advertising, Society, and Consumer Culture [ Hardcover ]
    Hovland, Roxanne / Wolburg, Joyce M. | Routledge | 2010년 03월
    364,500원 (10% 할인) 포인트적립 18,230원
    Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.
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  • Corporate Reputations, Branding and People Management

    수입
    Corporate Reputations, Branding and People Management [ Hardback, POD 주문제작도서 ]
    Hetrick, Susan / Martin, Graeme | Routledge | 2018년 09월
    362,470원 (10% 할인) 포인트적립 18,130원
    Helps HR practitioners understand corporate-level concepts and their relevance to the strategic agendas of organizations by drawing on a range of ideas from branding, marketing, communications, and public relations. This book examines how effective people management strategies and the role of HR spe...
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  • Performance Management in the 21st Century

    수입
    Performance Management in the 21st Century Solutions for Business, Education, and Family [ Hardcover ]
    Jones, Norman | CRC Press | 2018년 06월
    362,470원 (10% 할인) 포인트적립 18,130원
    Offering a research on leadership, management, motivation, and human development, this book reveals how organizations have suffered from the neglect of those skills. It explores how anyone in a supervisory capacity can help others become more highly motivated, more productive, and more successful in...
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  • Creative Leadership Mining the Gold in Your Work Force

    수입
    Creative Leadership Mining the Gold in Your Work Force [ Hardcover ]
    Damiani, A. S. | CRC Press | 2018년 06월
    362,470원 (10% 할인) 포인트적립 18,130원
    Presents clear-cut directions for those who want to be more, do more, and have more. This title offers information that you can use in your personal, family, and business life.
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  • Intercultural Public Relations

    수입
    Intercultural Public Relations Realities and Reflections in Practical Contexts [ Hardcover ]
    Ni, Lan / Wang Schlupp, Qi / Sha, Bey-Ling | Routledge | 2020년 12월
    362,470원 (10% 할인) 포인트적립 18,130원
    This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice.
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  • Trade Unions and Global Governance

    수입 Routledge Studies in Employment and Work Relations in Context
    Trade Unions and Global Governance The Debate on a Social Clause [ Hardcover ]
    van Roozendaal, Gerda | Routledge | 2002년 08월
    362,470원 (10% 할인) 포인트적립 18,130원
    As the world economy is liberalized, it is vital for non-governmental organizations to create an international agenda. This title studies what makes such organizations successful on an international level. The focus is on trade unions, as a key international group of NGOs.
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  • Informal Learning in the Workplace

    수입
    Informal Learning in the Workplace Unmasking Human Resource Development [ Hardcover ]
    Garrick, John | Routledge | 1998년 12월
    362,470원 (10% 할인) 포인트적립 18,130원
    Informal Learning in the Workplace critically examines definitions of informal learning, focusing on a variety of workplace contexts.
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