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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Focus Groups

    수입
    Focus Groups Applying Communication Theory through Design, Facilitation, and Analysis [ Hardcover ]
    Davis, Christine S. | Routledge | 2017년 01월
    362,470원 (10% 할인) 포인트적립 18,130원
    Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utilize them to their maximum benefit. Few researchers have the skills that enable them to approach focus gr...
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  • Events Design and Experience

    수입 Events Management
    Events Design and Experience [ Hardcover ]
    Berridge, Graham | Routledge | 2015년 09월
    362,470원 (10% 할인) 포인트적립 18,130원
    For the first time Events Design and Experience draws together the relationship between event design and the experience of consumers and participants. It explores and analyses the event experience of the individual and how this can be ‘controlled’ by design.By drawing upon ongoing research conduct...
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  • Innovative Marketing Communications

    수입 Events Management
    Innovative Marketing Communications [ Hardcover ]
    Masterman, Guy / Wood, Emma | Routledge | 2015년 09월
    362,470원 (10% 할인) 포인트적립 18,130원
    The book that defined the field, updated and expanded for today's organizations Organizational Culture and Leadership is the classic reference for managers and students seeking a deeper understanding of the inter-relationship of organizational culture dynamics and leadership.
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  • Travel and Tourism Public Relations

    수입
    Travel and Tourism Public Relations [ Hardcover ]
    Deuschl, Dennis | Routledge | 2016년 01월
    362,470원 (10% 할인) 포인트적립 18,130원
    The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details t...
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  • Revealing the Corporation

    수입
    Revealing the Corporation Perspectives on Identity, Image, Reputation, Corporate Branding and Corporate Level Marketing [ Hardcover ]
    Greyser, Stephen (Harvard Business School, USA Harvard Business School, USA)(EDT) | Routledge | 2003년 05월
    362,470원 (10% 할인) 포인트적립 18,130원
    An international and multidisciplinary collection of works capturing the quintessence of the corporation and its inner and outer manifestations.
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  • Sport and the Media

    수입 Sport Management Series
    Sport and the Media Managing the Nexus [ Hardcover ]
    Sherwood, Merryn | Routledge | 2015년 06월
    362,470원 (10% 할인) 포인트적립 18,130원
    In this pioneering new work, Dan Goodley develops an important new line of enquiry into the comparison of the non-disabled and disabled and disrupting the boundaries between them. This accessible text will appeal to students and researchers of disability across a range of disciplines, as well as dis...
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  • Public Relations and Communication Management

    수입
    Public Relations and Communication Management Current Trends and Emerging Topics [ Hardcover ]
    Kim, Jeong-Nam(EDT) | Routledge | 2013년 05월
    362,470원 (10% 할인) 포인트적립 18,130원
    Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications...
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  • Qualitative Research Methods in Public Relations and Marketing Communications

    수입
    Qualitative Research Methods in Public Relations and Marketing Communications [ Hardcover ]
    Daymon, Christine / Holloway, Immy | Routledge | 2010년 08월
    362,470원 (10% 할인) 포인트적립 18,130원
    The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research appro...
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  • Flagship Marketing

    수입 Routledge Advances in Management and Business Studies
    Flagship Marketing Concepts and places [ Hardcover ]
    Kent, Tony / Brown, Reva | Routledge | 2009년 04월
    362,470원 (10% 할인) 포인트적립 18,130원
    Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book studies the concept of the flagship. It covers issues such as consumerism, areas of consumption and experimental marketing theory and practi...
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  • Organizational Identity in Practice

    수입
    Organizational Identity in Practice [ Hardcover ]
    Lerpold, Lin / Ravasi, Davide / Van Rekom, Johan | Routledge | 2007년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    Presents studies on what happens when aspirations, claims and beliefs interact. This book provides readers with insight into what differences in these identity aspirations, claims and beliefs really mean and what we may expect to occur when these differences become visible and what the outcomes of t...
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  • Future of Excellence in Public Relations and Communication Management

    수입 Routledge Communication Series
    Future of Excellence in Public Relations and Communication Management Challenges for the Next Generation [ Hardcover ]
    Toth, Elizabeth L. | Routledge | 2006년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    Presents a challenge to future researchers, encouraging consideration of other theoretical research problems that leads to improving the management practice of public relations. This collection advances practitioner understanding of excellence in public relations and communication management.
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  • Global Taiwan

    수입
    Global Taiwan Building Competitive Strengths in a New International Economy [ Hardcover ]
    Berger, Suzanne / Lester, Richard K. | Routledge | 2005년 05월
    362,470원 (10% 할인) 포인트적립 18,130원
    Sponsored by MIT's Industrial Performance Center, this book examines the impact of globalization on the industry and economy of Taiwan since the 1990s.
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  • Advertising, Promotion, and New Media

    수입
    Advertising, Promotion, and New Media [ Hardcover ]
    Stafford, Marla R. / Faber, Ronald J. | Routledge | 2004년 09월
    362,470원 (10% 할인) 포인트적립 18,130원
    This volume provides an overview of the newest media technologies and how they can be used in marketing communications.
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  • Reader in Marketing Communications

    수입
    Reader in Marketing Communications [ Hardcover ]
    Kitchen, Philip / de Pelsmacker, Patrick / Eagle, Lynne | Routledge | 2005년 11월
    362,470원 (10% 할인) 포인트적립 18,130원
    Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a global perspective on this topical subject.
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  • Essentials of Corporate Communication

    수입
    Essentials of Corporate Communication Implementing Practices for Effective Reputation Management [ Paperback ]
    Van Riel, Cees B. M. / Fombrun, Charles J. | Routledge | 2007년 02월
    362,470원 (10% 할인) 포인트적립 18,130원
    Helping readers to understand, and apply, theoretical notions on identity, identification, reputation and corporate branding, this work illustrates how communicating with a company's key audience depends upon the company's internal and external communication. It also draws illustrations from global ...
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  • Unseen Power

    수입 Lea's Communication (Hardcover), Routledge Communication Series
    Unseen Power Public Relations: A History [ Hardcover, POD 주문제작도서 ]
    Cutlip, Scott M. | Routledge | 1994년 02월
    362,470원 (10% 할인) 포인트적립 18,130원
    This volume documents the role public relations practitioners play in America's economic, social, and political affairs. It tells how Roosevelt's "Square Deal" reforms brought the first publicity agencies to the nation's capital.
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  • Managing Human Resources in Cross-Border Alliances

    수입 Routledge Global Human Resource Management Series-1 , Global HRM
    Managing Human Resources in Cross-Border Alliances [ Hardcover, POD 주문제작도서 ]
    Schuler, Randall S | Routledge | 2003년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    Considers the growing importance of cross-border alliances, in particular international joint ventures, mergers and acquisitions. Featuring case-studies and other added value features, this is an essential text for students of HRM.
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  • Training for a Smart Workforce

    수입
    Training for a Smart Workforce [ Hardcover, POD 주문제작도서 ]
    Gerber, Rod / Lankshear, Colin | Routledge | 2000년 01월
    362,470원 (10% 할인) 포인트적립 18,130원
    In the hypercompetitive context of the new global economy, building a smart workforce is widely regarded as a key strategy for enterprises. However, is this any more than another "fast capitalist" slogan? This book explores this issue from an international perspective in challenging ways.
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  • Öffentlichkeitsarbeit

    수입
    Öffentlichkeitsarbeit Dialog Zwischen Institutionen Und Gesellschaft. Ein Handbuch [ Hardcover ]
    Haedrich, G?nther / Barthenheier, G?nter / Kleinert, Horst | de Gruyter | 1982년 05월
    361,450원 (10% 할인) 포인트적립 18,080원
    카트에 넣기 바로구매 리스트에 넣기

  • Routledge Handbook of Digital Consumption

    수입 Routledge International Handbooks
    Routledge Handbook of Digital Consumption [ Hardcover ]
    Llamas, Rosa / Belk, Russell | Routledge | 2022년 09월
    구매혜택
    베스트 원서대학교재 ~8.31
    360,790원 (25% 할인) 포인트적립 0원
    Fully revised and updated, the new edition brings together an expertly curated and authoritative overview of the impact and emerging horizons of digital consumption.
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