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  • Developing Children's Behaviour in the Classroom

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    Developing Children's Behaviour in the Classroom A Practical Guide For Teachers And Students [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Burnard, Sonia | Routledge | 1998³â 02¿ù
    362,470¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,130¿ø
    This book has been developed from a course created by the author to teach practitioners how to understand and use a range of creative skills, strategies and approaches in the classroom to manage and develop children's behavior. A key aspect of thi...
  • R&D Decisions

    R&D Decisions Strategy Policy and Innovations [ POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Belcher, Alice / Hassard, John / Procter, Stephen | Routledge | 1996³â 01¿ù
    362,470¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 18,130¿ø
    This title presents theoretical perspectives and research findings relating to R&D decisions from researchers in the strategic, policy and finance areas.
  • Routledge Handbook of Digital Consumption

    Llamas, Rosa / Belk, Russell | Routledge | 2022³â 09¿ù
    ±¸¸ÅÇýÅÃ
    º£½ºÆ® ¿ø¼­´ëÇб³Àç ~8.31
    360,790¿ø (25% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Fully revised and updated, the new edition brings together an expertly curated and authoritative overview of the impact and emerging horizons of digital consumption.
  • Routledge Companion to Corporate Branding

    Routledge Companion to Corporate Branding [ Hardback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Iglesias, Oriol / Ind, Nicholas / Schultz, Majken | Routledge | 2022³â 04¿ù
    ±¸¸ÅÇýÅÃ
    º£½ºÆ® ¿ø¼­´ëÇб³Àç ~8.31
    360,790¿ø (25% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
    This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
  • Routledge Companion to International Hospitality Management

    Gardini, Marco a. / Ottenbacher, Michael C. / Schuckert, Markus | Routledge | 2020³â 11¿ù
    ±¸¸ÅÇýÅÃ
    º£½ºÆ® ¿ø¼­´ëÇб³Àç ~9.25
    360,790¿ø (25% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
    The hospitality sector is facing increasing competition and complexity over recent decades on its development towards a global industry. This book will provide a comprehensive overview and deeper understanding of trends and issues by showing how to master current and future challenges when competing...
  • Routledge Companion to Marketing Research

    Routledge Companion to Marketing Research [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Bagozzi, Richard P.(EDT) | Routledge | 2019³â 08¿ù
    ±¸¸ÅÇýÅÃ
    º£½ºÆ® ¿ø¼­´ëÇб³Àç ~9.25
    360,790¿ø (25% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
    This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice.
  • New Techniques for Brand Management in the Healthcare Sector

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    New Techniques for Brand Management in the Healthcare Sector [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Borges, Ana Pinto / Rodrigues, Paula | Business Science Reference | 2020³â 12¿ù
    360,690¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 10,830¿ø
    Explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified.
  • Building Consumer-Brand Relationship in Luxury Brand Management

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    Building Consumer-Brand Relationship in Luxury Brand Management [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Rodrigues, Paula / Borges, Ana Pinto | Business Science Reference | 2020³â 10¿ù
    360,690¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 10,830¿ø
    Presents research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modelling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world.
  • Routledge Companion to Strategic Marketing

    Schlegelmilch, Bodo B. / Winer, Russell S. | Routledge | 2020³â 11¿ù
    ±¸¸ÅÇýÅÃ
    º£½ºÆ® ¿ø¼­´ëÇб³Àç ~9.25
    352,400¿ø (25% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
    The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics.
  • Sales Management

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    Sales Management Analysis and Decision Making [ Hardcover, 10 New ]
    Williams, Michael R. | Routledge | 2019³â 11¿ù
    ±¸¸ÅÇýÅÃ
    º£½ºÆ® ¿ø¼­´ëÇб³Àç ~9.25
    352,400¿ø (25% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
    This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations. It includes coverage of the current trends and issues in sales management, along with numerous real-world examples.
  • Organizational Change for Corporate Sustainability

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    Williams, Tim (University of Technology, Sydney) | Routledge | 2018³â 06¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    The fourth edition of this trailblazing book on corporate sustainability provides new insights into how organizations can transition towards a more responsible way of conducting their business. It charts new thinking on value creation, business models and organizational purpose, as the basis of a br...
  • Crisis Management Cycle

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    Crisis Management Cycle [ Hardcover ]
    Pursiainen, Christer | Routledge | 2017³â 11¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    By drawing together different theories and concepts, this book develops a theoretical framework of analysis that can be used by both students and practitioners alike. The Crisis Management Cycle provides a robust grounding in crisis management that will be invaluable for both students and practition...
  • Social Sustainability for Business

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    Langella, Ian M. | Routledge | 2017³â 09¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    This book demonstrates the need for a transformational change to the way businesses across the globe operate. What has become the standard accepted "business model" with a focus on corporate profit, shareholder wealth maximization, and GDP growth, is no longer a sustainable business model for worker...
  • Managing Marketing

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    Managing Marketing [ Hardcover ]
    Palmer, Roger / Cockton, Juanita / Cooper, Graham | Routledge | 2015³â 09¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    The newly qualified manager may well be equipped with the skills of the ¡°What¡± of marketing and management, but not know the ¡°How.¡± The practicing marketer is well served with guides on strategy, mainly of the ¡°four minute plan¡± variety, but poorly served in terms of basic advice on implementi...
  • International Retail Marketing

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    Birtwistle, Grete | Routledge | 2015³â 10¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-...
  • Global Governance Enterprises

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    Global Governance Enterprises Creating Multisector Collaborations [ Hardcover ]
    Forrer, John J. | Routledge | 2016³â 11¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    This book focuses on global governance enterprises, analyzing the context of their emergence, as well as how they are created, managed, and sustained. Including practical case studies, it will appeal to anyone interested in global governance, public-private partnerships, or public management.
  • Morality and the Market (Routledge Revivals)

    Morality and the Market (Routledge Revivals) Consumer Pressure for Corporate Accountability [ Hardcover ]
    Smith, N. Craig | Routledge | 2014³â 09¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    This title, first published in 1990, is ideal for both business students and those who have a business of their own. Professor Craig Smith examines the theory and practice of ethical purchase behaviour, a crucial mechanism for ensuring social responsibility in business. He explains how and why consu...
  • IBM SPSS for Intermediate Statistics

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    IBM SPSS for Intermediate Statistics Use and Interpretation, Fifth Edition [ Hardcover ]
    Leech, Nancy L. / Barrett, Karen C. / Morgan, George a. | Routledge | 2014³â 08¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    This book reviews how to choose the statistic based on the design, interpret output, and write about the results to help readers analyze data using SPSS 22. Readers learn to: assess data reliability; determine whether data meet the assumptions of statistical tests; and calculate and interpret effect...
  • Brand Mascots

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    Brand Mascots And Other Marketing Animals [ Hardcover ]
    Brown, Stephen / Ponsonby-McCabe, Sharon | Routledge | 2014³â 06¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. Featuring case studies and empirical analyses from around the w...
  • Sport Management and the Natural Environment

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    Sport Management and the Natural Environment Theory and Practice [ Hardcover ]
    Casper, Jonathan M. / Pfahl, Michael E. | Routledge | 2015³â 05¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    By combining theoretical, empirical, and political perspectives and discussing cutting-edge debates around development, globalization, economic restructuring, and feminist economics, Gender,Development and Globalization presents the ultimate primer on global feminist economics.
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