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  • Sustainable Value Chain Management

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    Sustainable Value Chain Management A Research Anthology [ Hardback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Sen, Sankar / Lindgreen, Adam(EDT) | Routledge | 2013³â 09¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    The way organizations manage their value chain has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their purpose including social and environmental issues.Yet despite its global spread.
  • Making Ecopreneurs

    Making Ecopreneurs Developing Sustainable Entrepreneurship [ Hardcover, 2nd Edition ]
    Schaper, Michael(EDT) | Routledge | 2010³â 07¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    'Ecopreneurs' are environmental entrepreneurs who have led the way in enabling market forces to generate economic growth whilst protecting the environment and encouraging sustainability. This title examines what distinguishes these green entrepreneurs from others. It is suitable for researchers in t...
  • Virtual Social Identity and Consumer Behavior

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    Wood, Natalie T. / Solomon, Michael R. | Routledge | 2009³â 06¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer ...
  • Explorations in Consumer Culture Theory

    Explorations in Consumer Culture Theory [ Hardcover, 1st Edition ]
    Sherry, John F. / Fischer, Eileen | Routledge | 2009³â 01¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    Explores in detail and theoretical depth the relationships that the consumer has developed both with goods and services and with the stakeholders that animate markets. Beginning with an examination of the underpinnings of cultural inquiry, this book focuses on specific consumption venues.
  • Creating Sustainable Work Systems

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    Creating Sustainable Work Systems Developing Social Sustainability [ Hardcover ]
    Shani, A.B. (Rami) (California Polytechnic State University)(EDT) | Routledge | 2008³â 10¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    Focusing on developing the human and social resources within an organization, this book provides the basis for designing and implementing sustainable work systems.
  • Corporate Governance and Sustainability

    Corporate Governance and Sustainability Challenges for Theory and Practice [ Hardcover, 1st Edition ]
    Benn, Suzanne / Dunphy, Dexter | Routledge | 2007³â 03¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    Explores the themes of corporate governance and sustainability, and argues that a better system of governance on a number of levels holds the key. This book recognizes the complex nature of both sustainability and governance, and that these key concepts have been redefined considerably over time. It...
  • Online Consumer Psychology

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    Online Consumer Psychology Understanding and Influencing Consumer Behavior in the Virtual World [ Paperback ]
    Haugtvedt, Curtis P. / Machleit, Karen A. / Yalch, Richard | Psychology Press | 2005³â 02¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
  • Order-Fulfillment and Across-the-Dock Concepts, Design, and Operations Handbook

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    Dieltz, John P. | CRC Press | 2004³â 01¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    Offers insights and tips that warehouse and distribution professionals can use to make their order fulfillment or across-the-dock operations more efficient and cost effective. This text includes guidelines for development and projection of accurate facility, inventory, SKU, and transaction data, as ...
  • Countryside Recreation Site Management

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    Countryside Recreation Site Management A Marketing Approach [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Keirle, Ian(EDT) | Routledge | 2002³â 09¿ù
    352,400¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,620¿ø
    The book offers step-by-step guidance to every management issue, from developing infrastructure to on-site health and safety, and is richly supported with diagrams, photographs, case studies and web-links.
  • 5s for the Office: Organizing the Workplace to Eliminate Waste

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    5s for the Office: Organizing the Workplace to Eliminate Waste Organizing the Workplace to Eliminate Waste [ Hardcover ]
    Fabrizio, Thomas / Tapping, Don | Productivity Press | 2018³â 06¿ù
    349,300¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,470¿ø
    Fabrizio and Tapping bring the concepts of Hiroyuki Hirano's 5S System; originally designed for the shop floor -- into the office. The activities at the heart of this process include organizing, ordering, cleaning, standardizing, and their sustainment.
  • Research Handbook on Brand Co-Creation

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    Research Handbook on Brand Co-Creation Theory, Practice and Ethical Implications [ Hardback ]
    Lindgreen, Adam(EDT) | Edward Elgar Publishing Ltd | 2022³â 03¿ù
    348,590¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,430¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as co-created through collaborative efforts between multiple stake...

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  • Consumer Behaviour

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    Consumer Behaviour [ Hardcover ]
    Sethna, Zubin / Blythe, Jim | Sage Pubns Ltd | 2019³â 05¿ù
    346,270¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,320¿ø
    A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.
  • Market Research Methodologies: Multi-Method and Qualitative Approaches

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    Market Research Methodologies: Multi-Method and Qualitative Approaches Multi-Method and Qualitative Approaches [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Takhar-Lail, Amandeep / Ghorbani, Ali | Business Science Reference | 2014³â 08¿ù
    344,660¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 10,340¿ø
    Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research.Market Research Met...
  • Harnessing the Power of Social Media and Web Analytics

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    Harnessing the Power of Social Media and Web Analytics [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Ayanso, Anteneh / Lertwachara, Kaveepan | Information Science Reference | 2014³â 02¿ù
    344,660¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 10,340¿ø
    Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their produc...
  • Corporate Governance

    Corporate Governance A Pragmatic Guide for Auditors, Directors, Investors, and Accountants [ Hardcover ]
    Raval, Vasant | Auerbach Publications | 2020³â 04¿ù
    342,330¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,120¿ø
    This book pragmatically explains and illustrates with a view to integrate. To keep the scope achievable, the emphasis is placed on the U.S.-based companies; where possible, differences in governance around the world are identified.
  • Methods in Consumer Research, Volume 2: Alternative Approaches and Special Applications

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    Methods in Consumer Research, Volume 2: Alternative Approaches and Special Applications Alternative Approaches and Special Applications #2 [ Hardcover ]
    Ares, Gaston (EDT) / Varela, Paula (EDT) | Woodhead Pub Ltd | 2018³â 01¿ù
    341,710¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,090¿ø
    The Infinite Monkey Cage, the legendary BBC Radio 4 programme, brings you this irreverent celebration of scientific marvels. Join us on a hectic leap through the grand and bizarre ideas conjured up by human imagination, from dark matter to consciousness via neutrinos and earthworms.
  • Consumer Economics

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    Consumer Economics New Research [ Hardcover ]
    Boskins, Arnold P(EDT) | Nova Science Publishers Inc | 2008³â 11¿ù
    341,710¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,090¿ø
    Consumer economics is a branch of economics. It is a broad field, principally concerned with microeconomic analysis behaviour in units of consumers, families, or individuals (in contrast to traditional economics, which primarily government or business units). This book presents research from around ...
  • Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

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    Pereira, In?s Veiga / Pires, Paulo Botelho / Santos, Jos? Duarte | IGI Global | 2023³â 10¿ù
    341,250¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,070¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ

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  • Critical Perspectives on Diversity, Equity, and Inclusion in Marketing

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    Gbadamosi, Ayantunji | IGI Global | 2022³â 05¿ù
    337,590¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 16,880¿ø
    Focuses on exploring diversity, equity, and inclusion in marketing as related to individuals, groups, organisations, and societies. The book provides insight into consumption practices, diversity, inclusion, limitations, and their theoretical and practical implications.
  • Sales Management for Improved Organizational Competitiveness and Performance

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    Santos, Jos? Duarte | IGI Global | 2022³â 05¿ù
    337,590¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 16,880¿ø
    Highlights the influences of management, marketing, and technology on sales, and presents trends in sales, namely the digital transformation that is taking place in organisations. The book also considers innovative concepts, techniques, and tools in the sales area.
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