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  • Successful Marketing Communications

    수입
    Successful Marketing Communications [ Hardcover ]
    Ace, Cathy | Routledge | 2017년 07월
    372,530원 (10% 할인) 포인트적립 18,630원
    Takes a practical approach to the subject of marketing communications. This book covers marketing communications content from certificate to advanced level. It offers insights into how to successfully find, brief and manage marketing communications service providers. It is suitable for students who ...
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  • Marketing Book

    수입
    Marketing Book [ Hardcover, 7th Edition ]
    Baker, Michael / Hart, Susan | Routledge | 2016년 04월
    372,530원 (10% 할인) 포인트적립 18,630원
    The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, brandin...
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  • Gower Handbook of Supply Chain Management

    수입
    Gower Handbook of Supply Chain Management [ Paperback ]
    Gattorna, John | Routledge | 2003년 02월
    372,530원 (10% 할인) 포인트적립 18,630원
    Supply logistics is no longer the domain of functional specialists, rather their performance has a great impact on all stakeholders. John Gattorna challenges executives to push the boundaries and take supply chain logistics into a new sphere of activity and opportunity.
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  • Philosophy, Politics and Economics of Finance in the 21st Century

    수입 Economics as Social Theory
    Philosophy, Politics and Economics of Finance in the 21st Century From Hubris to Disgrace [ Hardcover ]
    O'Sullivan, Patrick / Allington, Nigel F. B. / Esposito, Mark | Routledge | 2015년 04월
    372,530원 (10% 할인) 포인트적립 18,630원
    Since 2008 the financial sector has been the subject of extensive criticism. Much of this criticism has focussed on the morality the actors involved in the crisis and its extended aftermath. This book analyses the key moral and political philosophical issues of the crisis and relates them to the pol...
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  • Management for a Small Planet

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    Management for a Small Planet [ Hardcover ]
    Stead, Jean Garner / Stead, W. Edward | Routledge | 2009년 07월
    372,530원 (10% 할인) 포인트적립 18,630원
    Employs a strategic, general management perspective within theoretical frameworks on how organizations can be instrumental in moving humankind toward a more sustainable world. This work contains the specifics on the formulation and implementation of sustainable management practices.
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  • Customer Visits: Building a Better Market Focus

    수입
    Customer Visits: Building a Better Market Focus Building a Better Market Focus [ Hardcover ]
    McQuarrie, Edward F. | Routledge | 2008년 03월
    372,530원 (10% 할인) 포인트적립 18,630원
    Visits to customers by a team of marketers and engineers play an important role in exploring customer satisfaction. This book provides step-by-step instructions for making use of this market research technique. It contains several examples which explain how to set feasible objectives and how to sele...
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  • Franchising

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    Franchising An International Perspective [ Hardcover ]
    Stanworth, John(EDT) | Routledge | 2002년 10월
    372,530원 (10% 할인) 포인트적립 18,630원
    Franchising: an International Perspective is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge, complete with supporting notes.
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  • Internal Marketing: Directions for Management

    수입
    Internal Marketing: Directions for Management [ POD 주문제작도서 ]
    Lewis, Barbara / Varey, Richard | Routledge | 2000년 01월
    372,530원 (10% 할인) 포인트적립 18,630원
    Represents a much-needed source of research and conceptual development in internal marketing. This book explores themes and issues ranging from the social model of marketing; the human resource management perspective; marketing and service management; quality management; organizational development; ...
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  • Marketing Management: A Relationship Approach

    수입
    Marketing Management: A Relationship Approach [ Paperback ]
    Hollensen, Svend | Pearson | 2019년 01월
    369,430원 (10% 할인) 포인트적립 18,480원
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  • Digital Marketing Fundamentals

    수입 Routledge-Noordhoff International Editions
    Digital Marketing Fundamentals From Strategy to ROI [ Hardcover ]
    Berry, Mike | Routledge | 2021년 06월
    구매혜택
    베스트 원서대학교재 ~9.25
    369,180원 (25% 할인) 포인트적립 0원
    Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international exa...
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  • Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

    수입
    Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement [ Hardcover, POD 주문제작도서 ]
    Suki, Norazah Mohd | Business Science Reference | 2016년 08월
    368,710원 (5% 할인) 포인트적립 11,070원
    Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy.
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  • Measurement in Marketing Research

    수입
    Measurement in Marketing Research An Alternative Framework [ Hardcover ]
    Salzberger, Thomas | Edward Elgar Publishing Ltd | 2009년 11월
    367,530원 (10% 할인) 포인트적립 18,380원
    Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a latent va...
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  • Marketing and Management Sciences - Proceedings of the International Conference on Icmms 2008

    수입
    Marketing and Management Sciences - Proceedings of the International Conference on Icmms 2008 Proceedings of the International Conference on Icmms [ Hardcover, POD 주문제작도서 ]
    Sakas, Damianos P. / Konstantopoulos, Nikolaos | Imperial College Press | 2009년 09월
    365,510원 (5% 할인) 포인트적립 10,970원
    A collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. It is of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with cha...
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  • Qualitative Research in Digital Environments

    수입
    Qualitative Research in Digital Environments A Research Toolkit [ Hardcover ]
    Gandini, Alessandro | Taylor & Francis Ltd | 2016년 12월
    364,500원 (10% 할인) 포인트적립 18,230원
    This book will be a valuable guide to qualitative reserach for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.
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  • Handbook of Research on Customer Equity in Marketing

    수입
    Handbook of Research on Customer Equity in Marketing [ Hardcover ]
    Kumar, V. (EDT) / Shah, Denish (EDT) | Edward Elgar Pub | 2011년 03월
    364,500원 (10% 할인) 포인트적립 18,230원
    Customer equity has emerged as the most important metric to manage firm performance and value. Customer equity is the total combined customer lifetime values of all of a company's customers and includes Value Equity, Brand Equity and Relationship Equity.
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  • AdValue

    수입
    AdValue [ Hardcover ]
    Butterfield, Leslie(EDT) | Routledge | 2017년 06월
    362,470원 (10% 할인) 포인트적립 18,130원
    Provides information organised into four sections, according to where the advertising effect is to be seen: company value effects; business performance effects; customer effects; and brand effects. Based on reports from the IPA and leading advertising experts, this book offers a quantitative approac...
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  • CIM Coursebook Assessing the Marketing Environment

    수입
    CIM Coursebook Assessing the Marketing Environment [ Hardcover, 2nd New Edition ]
    Luck, Diana | Routledge | 2017년 06월
    362,470원 (10% 할인) 포인트적립 18,130원
    A companion to the CIM professional marketing qualifications that includes study materials to be endorsed by The Chartered Institute of Marketing (CIM). It includes chapters that feature case studies, study tips and activities to test your learning and understanding as you go along.
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  • Welcome to GoodCo

    수입
    Welcome to GoodCo Using the Tools of Business to Create Public Good [ Hardcover, 2nd Edition ]
    Levitt, Tom | Routledge | 2017년 11월
    362,470원 (10% 할인) 포인트적립 18,130원
    This second edition of Welcome to GoodCo updates the author's critically acclaimed analysis of how the tools of business are being (and ought to be) used to help tackle the great problems of both the planet and of local communities
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  • Out-of-Home Immersive Entertainment Frontier

    수입
    Out-of-Home Immersive Entertainment Frontier Expanding Interactive Boundaries in Leisure Facilities [ Hardcover ]
    Mascioni, Michael | Routledge | 2017년 08월
    362,470원 (10% 할인) 포인트적립 18,130원
    Digital Out of Home Entertainment is transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating. This book provides a 'state of play' exploration of the successes.
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  • Marketing Research with SAS Enterprise Guide

    수입
    Marketing Research with SAS Enterprise Guide [ Hardcover ]
    Coussement, Kristof | Routledge | 2017년 06월
    362,470원 (10% 할인) 포인트적립 18,130원
    Based on a step-by-step approach and real managerial situations, this title guides the reader to an understanding of the use of statistical methods. It demonstrates ways of extracting information and collating it to provide reliable results, and how to use these results to solve day-to-day business ...
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