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  • Getting Attention

    수입
    Getting Attention [ Hardcover ]
    Kohl, Susan Y | Routledge | 2017년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    A guide to getting your message heard in the dynamic and noisy markets. It is an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. It reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and info...
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  • Understanding Customers

    수입
    Understanding Customers [ Hardcover, 2nd New Edition ]
    Rice, Chris | Routledge | 2017년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions; the theoretical backgro...
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  • CIM Coursebook: Managing Marketing

    수입
    CIM Coursebook: Managing Marketing [ Hardcover ]
    Meek, Richard / Sherratt, Andrew(EDT) | Routledge | 2017년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions a...
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  • Innovation in Marketing

    수입
    Innovation in Marketing [ Hardcover ]
    Bridgewater, Susan | Routledge | 2017년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and eff...
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  • Multichannel Challenge

    수입
    Multichannel Challenge [ Hardcover ]
    Wilson, Hugh | Routledge | 2017년 08월
    362,470원 (10% 할인) 포인트적립 18,130원
    Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this ...
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  • CIM Coursebook: Delivering Customer Value through Marketing

    수입
    CIM Coursebook: Delivering Customer Value through Marketing [ Hardcover ]
    Donnelly, Ray / Linton, Colin(EDT) | Routledge | 2017년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions a...
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  • CIM Revision Cards: Assessing the Marketing Environment

    수입
    CIM Revision Cards: Assessing the Marketing Environment [ Hardcover, Spiral Bound ]
    Luck, Diana | Routledge | 2017년 10월
    362,470원 (10% 할인) 포인트적립 18,130원
    Designed specifically with revision in mind, this title provides concise, yet fundamental information to assist students in passing the CIM exams. It uses features such as diagrams and bulleted lists throughout to ensure the key points are displayed clearly. Each section begins with a list of learni...
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  • Plan for the Planet

    수입 Gower Green Economics and Sustainable Growth Series
    Plan for the Planet A Business Plan for a Sustainable World [ Hardcover ]
    Chambers, Ian / Humble, John | Routledge | 2017년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    The world struggles with increasing threats to global sustainability, caused by population growth, overuse of fresh water resources, depletion of biodiversity, and reliance on non-renewable energy sources. This title outlines a co-ordinated approach to tackling the global challenges we face which ca...
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  • Essential Law for Marketers

    수입
    Essential Law for Marketers [ Hardcover ]
    Kolah, Ardi | Routledge | 2017년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    Offers explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing guidance on crucial issues for the busy practitioner. This book also provides helpful tips and suggestions for 'keeping it legal' without losing sight of the ove...
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  • CIM Revision Cards: Delivering Customer Value

    수입
    CIM Revision Cards: Delivering Customer Value [ Hardcover ]
    Donnelly, Ray | Routledge | 2017년 12월
    362,470원 (10% 할인) 포인트적립 18,130원
    Offers fundamental information to assist students in passing the CIM exams. This title features diagrams and bulleted lists. It includes sections that begin with a list of learning outcomes and end with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be e...
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  • Search Marketing Strategies

    수입
    Search Marketing Strategies [ Hardcover ]
    Colborn, James | Routledge | 2017년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    Focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, this work demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in orde...
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  • CIM Coursebook 08/09 Marketing Communications

    수입
    CIM Coursebook 08/09 Marketing Communications [ Hardcover ]
    Hughes, Graham | Routledge | 2017년 11월
    362,470원 (10% 할인) 포인트적립 18,130원
    Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various sta...
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  • CIM Coursebook: Project Management in Marketing

    수입
    CIM Coursebook: Project Management in Marketing [ Hardcover ]
    Cox, Elwyn | Routledge | 2017년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions a...
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  • Marketing Through Search Optimization

    수입
    Marketing Through Search Optimization [ Hardcover, 2nd New Edition ]
    Michael, Alex | Routledge | 2017년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    Guides readers through proven techniques for achieving and measuring success in search engine marketing, along with a review of the most important search engines and directories. This book describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstra...
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  • Sustainability in Project Management

    수입 Routledge Frontiers in Project Management
    Sustainability in Project Management [ Hardcover ]
    Silvius, Gilbert / Schipper, Ron / Planko, Julia | Routledge | 2017년 06월
    362,470원 (10% 할인) 포인트적립 18,130원
    The concept of sustainability has grown in recognition and importance. This title explores and identifies the questions surrounding the integration of the concepts of sustainability in projects and project management and provides guidance and insights.
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  • CIM Coursebook Marketing Fundamentals 07/08

    수입
    CIM Coursebook Marketing Fundamentals 07/08 [ Hardcover ]
    Lancaster, Geoff | Routledge | 2017년 11월
    362,470원 (10% 할인) 포인트적립 18,130원
    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. This book is written for the Marketing Fundamentals module by the Senior Examiners. It contains past examination papers and examine...
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  • CIM Coursebook 08/09 Introductory Certificate in Marketing

    수입
    CIM Coursebook 08/09 Introductory Certificate in Marketing [ Hardcover ]
    Botten, Neil | Routledge | 2017년 09월
    362,470원 (10% 할인) 포인트적립 18,130원
    Suitable for the Marketing Planning module, this work contains past examination papers and examiners' reports to help you to practise what has been learned and help prepare for the exam.
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  • Tales from the Marketplace

    수입
    Tales from the Marketplace [ Hardcover ]
    Piercy, Nigel F. | Routledge | 2017년 08월
    362,470원 (10% 할인) 포인트적립 18,130원
    Presents an approach to building an understanding of the realities of market-led strategic change in companies. This book offers insights into strategy and marketing through business 'stories' that are contemporary and provocative.
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  • Practical Guide to Corporate Social Responsibility

    수입
    Practical Guide to Corporate Social Responsibility Do the Right Thing [ Hardcover ]
    Asbury, Stephen | Routledge | 2017년 06월
    362,470원 (10% 할인) 포인트적립 18,130원
    First published in 2009 asDo the Right Thing The Practical Guide to Corporate Social Responsibility guides you through the basics, teaching how to recognise CSR benefits and put principles into practice in a business-focussed way.
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  • CIM Coursebook: The Marketing Planning Process

    수입
    CIM Coursebook: The Marketing Planning Process [ Hardcover ]
    Harrison, Graham / Megicks, Phil(EDT) | Routledge | 2017년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions a...
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