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  • Social Licensing and Mining in South Africa

    수입 Routledge Contemporary Africa
    Social Licensing and Mining in South Africa [ Hardcover ]
    Matebesi, Sethulego (University of the Free State, South Africa) | Routledge | 2019년 12월
    268,810원 (10% 할인) 포인트적립 13,450원
    This book highlights the role of community trusts in social licencing through the lens of mining and mining disputes in South Africa.
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  • Truth in Marketing

    수입 Routledge Focus on Business and Management
    Truth in Marketing A theory of claim-evidence relations [ Paperback ]
    Anker, Thomas | Routledge | 2019년 12월
    40,020원 (10% 할인) 포인트적립 2,010원
    This book develops a theory of truth in marketing and discusses the implications for consumers, marketing professionals and policymakers. It demonstrates that claim-evidence relations in marketing are extremely complex, comprising factual, symbolic and context claims.
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  • Consumption, Psychology and Practice Theories

    수입 Routledge Interpretive Marketing Research
    Consumption, Psychology and Practice Theories A Hermeneutic Perspective [ Paperback ]
    Wilson, Tony | Routledge | 2020년 02월
    88,080원 (10% 할인) 포인트적립 4,410원
    Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this book constructs a research platform retracing the theory of practices research from its philosophical beginning towards a shared territory that can be located, recognized as being past an...
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  • Sales Management

    수입
    Sales Management Analysis and Decision Making [ Hardcover, 10 New ]
    Williams, Michael R. | Routledge | 2019년 11월
    420,520원 (10% 할인) 포인트적립 21,030원
    This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations. It includes coverage of the current trends and issues in sales management, along with numerous real-world examples.
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  • Sales Management

    수입
    Sales Management Analysis and Decision Making [ Paperback ]
    Ingram, Thomas N. / Laforge, Raymond W. / Avila, Ramon A. / Schwepker, Charles H., Jr. | Routledge | 2019년 11월
    184,200원 (10% 할인) 포인트적립 9,210원
    This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations. It includes coverage of the current trends and issues in sales management, along with numerous real-world examples.
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  • Global Branding and Country of Origin

    수입
    Global Branding and Country of Origin Creativity and Passion [ Paperback ]
    Aiello, Gaetano / Donvito, Raffaele / Vescovi, Tiziano | Routledge | 2018년 09월
    46,030원 (10% 할인) 포인트적립 2,310원
    This collection provides an opportunity for leading marketing scholars to share up-to-date research while addressing both domestic and multinational strategies for understanding global marketing and consumers. This book was originally published as a special issue of Journal of Global Scholars Mark...
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  • Consumer Behaviour and Analytics

    수입 Mastering Business Analytics
    Consumer Behaviour and Analytics [ Hardcover, POD 주문제작도서 ]
    Smith, Andrew | Routledge | 2019년 09월
    268,810원 (10% 할인) 포인트적립 13,450원
    This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform k...
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  • Canonical Authors in Consumption Theory

    수입
    Canonical Authors in Consumption Theory [ Paperback ]
    Askegaard, Soren / Heilbrunn, Benoit | Routledge | 2018년 01월
    110,110원 (10% 할인) 포인트적립 5,510원
    This revised second edition of Language and Media emphasises the increasingly creative ways ordinary people are engaging in media production. It also addresses a number of urgent current concerns around media and media production/reception including fake news, clickbait, virality and surveillance.
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  • Strategic Corporate Social Responsibility in Malaysia

    수입 Routledge Research in Sustainability and Business
    Strategic Corporate Social Responsibility in Malaysia [ Hardcover, POD 주문제작도서 ]
    Muhamad, Rusnah / Mohd Salleh, Noor Akma | Routledge | 2019년 01월
    270,330원 (10% 할인) 포인트적립 13,520원
    This book provides insight into the theoretical foundation, beliefs, and expectations of the multiple stakeholders; the governance of CSR commitment; and corporations' strategies associated with the design, development, implementation and communication strategies for CSR through the case study on Ma...
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  • Legal Approaches and Corporate Social Responsibility

    수입 Routledge Research in Corporate Law
    Legal Approaches and Corporate Social Responsibility Towards a Llewellyn’s Law-Jobs Approach [ Paperback ]
    Okoye, Adaeze | Routledge | 2018년 10월
    88,080원 (10% 할인) 포인트적립 4,410원
    This book will explore the proposition that CSR is a valid legal enquiry and will suggest a law-jobs approach which offers a potential general analytical perspective for examining such fluid concepts such as CSR in law. This approach is innovative because of the insistence of some users of CSR on pl...
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  • Questioning Corporate Social Responsibility

    수입 Global Connections
    Questioning Corporate Social Responsibility Campaigns for the Rights of Workers in Global Production Networks [ Hardcover ]
    Timms, Jill | Routledge | 2021년 01월
    190,230원 (10% 할인) 포인트적립 9,520원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book offers a sociological study of corporate social responsibility, looking beyond the question of whether it is primarily a marketing concern, to understand how the terms of debates around corporate social responsibility are being set with regard to responsibility - and where it lies - in the...

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  • Consumer Research

    수입
    Consumer Research Postcards From the Edge [ Hardcover, English, POD 주문제작도서 ]
    Brown, Stephen / Turley, Darach | Routledge | 1998년 03월
    104,100원 (10% 할인) 포인트적립 5,210원
    This volume collates essays by exponents of postmodern consumer research from Europe and America. Topics covered include: chronicle, composition and fabulation in consumer research; postmodern approaches to pluralism in consumer research; marketing in cyberspace; and poststructuralism in marketing.
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  • Consumption, Psychology and Practice Theories

    수입 Routledge Interpretive Marketing Research
    Consumption, Psychology and Practice Theories A Hermeneutic Perspective [ Hardcover, POD 주문제작도서 ]
    Wilson, Tony | Routledge | 2018년 08월
    270,330원 (10% 할인) 포인트적립 13,520원
    Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this book constructs a research platform retracing the theory of practices research from its philosophical beginning towards a shared territory that can be located, recognized as being past an...
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  • Mobile Marketing

    수입
    Mobile Marketing [ Hardcover ]
    Salter, Ben | Routledge | 2017년 01월
    270,330원 (10% 할인) 포인트적립 13,520원
    In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has c...
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  • Welcome to GoodCo

    수입
    Welcome to GoodCo Using the Tools of Business to Create Public Good [ Hardcover, 2nd Edition ]
    Levitt, Tom | Routledge | 2017년 11월
    360,450원 (10% 할인) 포인트적립 18,030원
    This second edition of Welcome to GoodCo updates the author's critically acclaimed analysis of how the tools of business are being (and ought to be) used to help tackle the great problems of both the planet and of local communities
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  • CIM Coursebook: Managing Marketing

    수입
    CIM Coursebook: Managing Marketing [ Hardcover ]
    Meek, Richard / Sherratt, Andrew(EDT) | Routledge | 2017년 07월
    360,450원 (10% 할인) 포인트적립 18,030원
    Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions a...
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  • New Horizons in Arts, Heritage, Nonprofit and Social Marketing

    수입 Key Issues in Marketing Management
    New Horizons in Arts, Heritage, Nonprofit and Social Marketing [ Paperback ]
    O'Reilly, Daragh (University of Sheffield, United Kingdom University of Sheffield, UK)(EDT) | Routledge | 2017년 05월
    58,050원 (10% 할인) 포인트적립 2,910원
    This book presents a collection of stimulating articles that report some of the freshest and most innovative empirical and conceptual research in arts, heritage, non-profit and social marketing. It was originally published as a special issue of the Journal of Marketing Management.
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  • Consumer Vulnerability

    수입 Key Issues in Marketing Management
    Consumer Vulnerability [ Hardcover ]
    Piacentini, Maria(EDT) | Routledge | 2017년 11월
    270,330원 (10% 할인) 포인트적립 13,520원
    This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability and potential solutions. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. This book was originally published as a spe...
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  • Direct Marketing in Practice

    수입
    Direct Marketing in Practice [ Hardcover ]
    Thomas, Brian | Routledge | 2016년 12월
    270,330원 (10% 할인) 포인트적립 13,520원
    Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to:· Plan a direct marketing campaign· Integrate new technology with conventional direct marketing practice· Maxim...
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  • CIM Coursebook: Project Management in Marketing

    수입
    CIM Coursebook: Project Management in Marketing [ Hardcover ]
    Cox, Elwyn | Routledge | 2017년 07월
    360,450원 (10% 할인) 포인트적립 18,030원
    Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions a...
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