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  • Global Business Handbook

    수입
    Global Business Handbook The Eight Dimensions of International Management [ Paperback ]
    Hooper, Mark J. / Newlands, David | Routledge | 2024년 06월
    72,060원 (10% 할인) 포인트적립 3,610원
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    The Global Business Handbook is based on the structure of the very successful IA?€?SEG International School of Management's programme on international management. Concentrating on the big developments that are currently happening internationally, the book considers how managers operating in the glo...

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  • Governance of the Petroleum Sector in an Emerging Developing Economy

    수입
    Governance of the Petroleum Sector in an Emerging Developing Economy [ Paperback ]
    Appiah-Adu, Kwaku | Routledge | 2024년 06월
    64,050원 (10% 할인) 포인트적립 3,210원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Oil exploration in the developing world has been and continues to be a high profile and high risk activity, often featured in the media and widely debated. Using the perspective of Ghana and comparisons with countries such as Trinidad and Tobago, and Norway, the contributors, global experts in their...

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  • Effective Client Management in Professional Services

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    Effective Client Management in Professional Services How to Build Successful Client Relationships [ Paperback ]
    Berkovi, Jack | Routledge | 2024년 06월
    64,050원 (10% 할인) 포인트적립 3,210원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Effective Client Management in Professional Services explains how firms become client-centric, providing a comprehensive, pragmatic guide to the Client relationship journey, from identifying potential Clients to their engagement, care, retention, development, loyalty and beyond. The handbook format ...

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  • How to Measure and Manage Your Corporate Reputation

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    How to Measure and Manage Your Corporate Reputation [ Paperback ]
    Hannington, Terry | Routledge | 2024년 06월
    72,060원 (10% 할인) 포인트적립 3,610원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all victims of their 'infectious history'. Terry ...

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  • Advanced Database Marketing

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    Advanced Database Marketing Innovative Methodologies and Applications for Managing Customer Relationships [ Paperback ]
    Bock, Koen W. De / Coussement, Kristof | Routledge | 2024년 06월
    72,060원 (10% 할인) 포인트적립 3,610원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    While the definition of database marketing hasn?€?t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances i...

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  • Man-Made

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    Man-Made Why So Few Women Are in Positions of Power [ Paperback ]
    Tutchell, Eva / Edmonds, John | Routledge | 2024년 06월
    64,050원 (10% 할인) 포인트적립 3,210원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Eva Tutchell and John Edmonds?€? Man-Made looks at women in business, government and not-for-profit organizations to explore the reasons behind - and the solutions to - the gross underrepresentation of women in leadership positions. Along the way, the authors look at the value of work for women and...

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  • New Brand Spirit

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    New Brand Spirit How Communicating Sustainability Builds Brands, Reputations and Profits [ Paperback ]
    Conrad, Christian / Thompson, Marjorie Ellis | Routledge | 2024년 06월
    72,060원 (10% 할인) 포인트적립 3,610원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain. It provides an overview of the state-of-the art of CSR an...

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  • Regoverning Markets

    수입 Gower Sustainable Food Chains Series
    Regoverning Markets A Place for Small-Scale Producers in Modern Agrifood Chains? [ Paperback ]
    Vorley, Bill / Fearne, Andrew / Ray, Derek | Routledge | 2024년 06월
    72,060원 (10% 할인) 포인트적립 3,610원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book offers a contemporary look at what happens when the modernisation of food supply chains comes face to face with the livelihoods of rural and poor people. The authors are drawn from eighteen countries participating in the 'Regoverning Markets' programme, which aims to not only improve our u...

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  • Managing Sustainable Development Programmes

    수입
    Managing Sustainable Development Programmes A Learning Approach to Change [ Paperback ]
    Brulin, Gran / Svensson, Lennart | Routledge | 2024년 06월
    64,050원 (10% 할인) 포인트적립 3,210원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Managing Sustainable Development Programmes is about understanding the difficulties and complexities of large change programmes and projects in both the private and public sectors. The authors' research reveals an extraordinary level of failure in these projects, the analysis of which overturns much...

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  • Sustainable Value Chain Management

    수입
    Sustainable Value Chain Management A Research Anthology [ Paperback ]
    Maon, Fran?ois / Lindgreen, Adam / Sen, Sankar | Routledge | 2024년 06월
    64,050원 (10% 할인) 포인트적립 3,210원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The way organizations manage their value chain has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their purpose including social and environmental issues. Yet despite its global spread, sustainable value c...

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  • Competitive Intelligence

    수입
    Competitive Intelligence Gathering, Analysing and Putting it to Work [ Paperback ]
    Murphy, Christopher | Routledge | 2024년 06월
    72,060원 (10% 할인) 포인트적립 3,610원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author?€?s own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and imaginative framework for anyone seeking to...

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  • Psychology of Marketing

    수입
    Psychology of Marketing Cross-Cultural Perspectives [ Paperback ]
    Raab, Gerhard / Goddard, G. Jason / Unger, Alexander | Routledge | 2024년 06월
    72,060원 (10% 할인) 포인트적립 3,610원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'. Drawing on consumer, management, industrial, organizational, and market psychology to provide an in-depth treatment that embraces: ￠ Cognition theories ￠ Personality, perceptio...

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  • Pharmaceutical Research, Democracy and Conspiracy

    수입
    Pharmaceutical Research, Democracy and Conspiracy International Clinical Trials in Local Medical Institutions [ Paperback ]
    Bicudo, Edison | Routledge | 2024년 06월
    64,050원 (10% 할인) 포인트적립 3,210원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Studies of phenomena such as clinical trials usually focus on either the mechanisms involved in conducting or regulating operations at the global level, or ethical issues concerning the exploitation of individuals at the local level. In Pharmaceutical Research, Democracy and Conspiracy, Edison Bicud...

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  • Single-Minded Project

    수입
    Single-Minded Project Ensuring the Pace of Progress [ Paperback ]
    Price, Martin | Routledge | 2024년 06월
    64,050원 (10% 할인) 포인트적립 3,210원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The Single-Minded Project offers an approach to project management that is entirely complementary to the existing methodologies; one that recognises that at its heart, the management of a project relies on the perceived choices and methods, behaviours and decision-making of its players and the freed...

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  • Impossibilities of the Circular Economy

    수입 Factor X: Studies in Sustainable Natural Resource Management
    Impossibilities of the Circular Economy Separating Aspirations from Reality [ Paperback ]
    Lehmann, Harry / Hinske, Christoph / de Margerie, Victoire | Routledge | 2024년 05월
    80,070원 (10% 할인) 포인트적립 4,010원
    The fifth Factor X publication from the Federal Environment Agency (Umweltbundesamt, UBA), The Impossibilities of the Circular Economy provides an overview of the limits to the circular economy, emphasising the relationship between integrated resource use and more systemic leadership-management appr...
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  • Routledge Handbook of Corporate Social Responsibility Communication

    수입 Routledge Handbooks in Communication Studies
    Routledge Handbook of Corporate Social Responsibility Communication [ Paperback ]
    O'Connor, Amy | Routledge | 2024년 05월
    88,080원 (10% 할인) 포인트적립 4,410원
    This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities.
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  • Organizational Change, Innovation and Business Development

    수입 Routledge Studies in Innovation, Organizations and Technology
    Organizational Change, Innovation and Business Development The Impact of Non-Technological Innovations [ Paperback ]
    Popowska, Magdalena / Wasilczuk, Julita E. | Routledge | 2024년 05월
    80,070원 (10% 할인) 포인트적립 4,010원
    This volume presents a collection of different views and perspectives, featuring both theoretical and empirical contributions, to provide deep insight into the role of innovation and of non-technological innovations (NTIs) in contemporary business.
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  • Consumer Ethnocentrism, Country of Origin and Marketing

    수입 Routledge Studies in Marketing
    Consumer Ethnocentrism, Country of Origin and Marketing Food Market in Poland [ Paperback ]
    Bryla, Pawel / Doma?ski, Tomasz | Routledge | 2024년 05월
    80,070원 (10% 할인) 포인트적립 4,010원
    Country of origin and consumer ethnocentrism are evolving constructs as consumers’ perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.
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  • Impact of Corporate Social Responsibility

    수입 Routledge Studies in Management, Organizations and Society
    Impact of Corporate Social Responsibility Corporate Activities, the Environment and Society [ Paperback ]
    Kudlak, Robert / Barkemeyer, Ralf / Preuss, Lutz | Routledge | 2024년 05월
    80,070원 (10% 할인) 포인트적립 4,010원
    The Impact of Corporate Social Responsibility: Corporate Activities, the Environment and Society adds to the current debate on the societal-level impacts of corporate social responsibility (CSR).
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  • European Consumers in the Digital Era

    수입 Routledge Studies in Marketing
    European Consumers in the Digital Era Implications of Technology, Media and Culture on Consumer Behavior [ Paperback ]
    Bartosik-Purgat, Malgorzata / Filimon, Nela | Routledge | 2024년 05월
    80,070원 (10% 할인) 포인트적립 4,010원
    This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.
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