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  • Perspectives on Ethical Leadership

    수입
    Perspectives on Ethical Leadership [ Hardcover ]
    Patient, David(EDT) | Routledge | 2014년 04월
    175,170원 (10% 할인) 포인트적립 8,760원
    Ethical leadership appears simple yet has layers of meaning interpretation. The purpose of this book is to elucidate what ethical leadership looks like and how it works in a variety of different contexts. This book was originally published as a special issue of the Journal of Change Management.
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  • Sport Management and the Natural Environment

    수입
    Sport Management and the Natural Environment Theory and Practice [ Hardcover ]
    Casper, Jonathan M. / Pfahl, Michael E. | Routledge | 2015년 05월
    352,400원 (10% 할인) 포인트적립 17,620원
    By combining theoretical, empirical, and political perspectives and discussing cutting-edge debates around development, globalization, economic restructuring, and feminist economics, Gender,Development and Globalization presents the ultimate primer on global feminist economics.
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  • Demystifying Chinese Management

    수입
    Demystifying Chinese Management Issues and Challenges [ Hardcover ]
    Rowley, Chris (Cass Business School, Univ. of London, UK)(EDT) | Routledge | 2014년 05월
    271,850원 (10% 할인) 포인트적립 13,600원
    This edited collection attempts to demystify Chinese management, highlighting recent research into these significant changes and their implications in a wide range of business enterprises both in China and overseas. The book was originally published as a special issue of Asia Pacific Business Revi...
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  • Contagious: Why Things Catch on

    수입
    Contagious: Why Things Catch on Why Things Catch On [ Hardcover ]
    Berger, Jonah | Simon & Schuster | 2013년 03월
    40,110원 (18% 할인) 포인트적립 2,010원
    폭발적 유행을 만드는 바이럴 마케팅의 원리별다른 특징이 없어 보이는데 선풍적인 인기를 끄는 제품이 있는가 하면, 기네스북에 오를 만큼 주목을 받은 광고에도 불구하고 매출이 하락세를 보이는 제품도 있다. 무조건 막대한 비용을 들여 여기저기 광고를 해댄다고 해서 제품 홍보가 성공하는 것도 아니라는 사실은 우리...
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  • Business and the Natural Environment

    수입 Critical Perspectives on Business and Management
    Business and the Natural Environment [ Hardcover ]
    Hoffman, Andrew (University of Michigin, USA)(EDT) | Routledge | 2012년 11월
    2,215,120원 (10% 할인) 포인트적립 110,760원
    A new title in Routledge's Major Works series, Critical Perspectives in Business and Management, this is a four-volume collection of research in Business and the Environment.
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  • Self as Enterprise

    수입
    Self as Enterprise Foucault and the Spirit of 21st Century Capitalism [ Hardcover, POD 주문제작도서 ]
    Kelly, Peter | Routledge | 2013년 04월
    271,850원 (10% 할인) 포인트적립 13,600원
    The indications are everywhere. At the start of the 21st Century the ways in which large numbers of people in the developed economies sell their time, skills and efforts in the world of paid work are damaging to their health, well-being and relationships. These ways of working require them to commit...
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  • Expanding Disciplinary Space: On the Potential of Critical Marketing

    수입 Key Issues in Marketing Management
    Expanding Disciplinary Space: On the Potential of Critical Marketing [ Hardcover ]
    Brownlie, Douglas / Hewer, Paul / Tadajewski, Mark | Routledge | 2013년 04월
    175,170원 (10% 할인) 포인트적립 8,760원
    This book provides an introduction to the major perspectives in critical marketing studies and contains theoretical reflections on critical marketing whilst building on the key concepts and ideas through detailed empirical studies. This book was originally published as a special issue of the Journal...
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  • Rediscovering Sustainability

    수입
    Rediscovering Sustainability Economics of the Finite Earth [ Hardcover ]
    Heesterman, A.R.G. | Routledge | 2013년 01월
    291,980원 (10% 할인) 포인트적립 14,600원
    This thought-provoking book summarises the present sustainability predicament and maps out financial and economic strategies. Rediscovering Sustainability helps bridge the gap in understanding between scientists and the green movement on the one side and many economists on the other. Greens worry ...
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  • Eco-Innovation and Sustainability Management

    수입 Routledge Studies in Innovation, Organizations and Technology
    Eco-Innovation and Sustainability Management [ Hardcover ]
    Bossink, Bart | Routledge | 2012년 12월
    302,050원 (10% 할인) 포인트적립 15,110원
    Adopting a managerial perspective and discussing concepts and methods to manage eco-innovation in business, this book highlights the interrelated roles of the individual, the firm, partnerships, and business environments. Researchers and practitioners who want to combine a commercial and economical ...
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  • Consumer Behavior Analysis

    수입
    Consumer Behavior Analysis (A) Rational Approach to Consumer Choice [ Hardcover ]
    Wells, Victoria K.(EDT) | Routledge | 2013년 04월
    291,980원 (10% 할인) 포인트적립 14,600원
    Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in t...
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  • Oracles

    수입 한정판매
    Oracles How Prediction Markets Turn Employees into Visionaries [ Hardcover ]
    Thompson, Donald N. | Perseus Distribution Services | 2012년 06월
    4,380원 (90% 할인) 포인트적립 0원
    Oracles , Don Thompson explains how these organizations use prediction markets to change how business gets done.

    품절

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  • Towards Ecological Taxation

    수입 Corporate Social Responsibility
    Towards Ecological Taxation The Efficacy of Emissions-Related Motor Taxation [ Hardcover ]
    Russell, David | Routledge | 2011년 05월
    72,460원 (10% 할인) 포인트적립 3,630원
    Based on the author's research into the implications of changes in the UK motor taxation regime for company cars, this title considers the broader efficacy of taxation policy as a mechanism for reducing demand for fossil fuels, encouraging a shift towards carbon-neutral energy production.
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  • Dynamics of Sustainable Innovation Journeys

    수입
    Dynamics of Sustainable Innovation Journeys [ Hardcover ]
    Geels, Frank (EDT) / Hekkert, Marko (EDT) / Jacobsson, Staffan (EDT) | Routledge | 2011년 02월
    271,850원 (10% 할인) 포인트적립 13,600원
    This book shows that sustainable development should be analysed and managed as an innovation journey in which social, technological, political and cultural dimensions become aligned. This book was published as a special issue of Technology Analysis & Strategic Management.
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  • Making Ecopreneurs

    수입 Corporate Social Responsibility
    Making Ecopreneurs Developing Sustainable Entrepreneurship [ Hardcover, 2nd Edition ]
    Schaper, Michael(EDT) | Routledge | 2010년 07월
    352,400원 (10% 할인) 포인트적립 17,620원
    'Ecopreneurs' are environmental entrepreneurs who have led the way in enabling market forces to generate economic growth whilst protecting the environment and encouraging sustainability. This title examines what distinguishes these green entrepreneurs from others. It is suitable for researchers in t...
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  • Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers

    수입
    Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers [ Paperback, POD 주문제작도서 ]
    제이 콘래드 레빈슨,지니 레빈슨 저 | Entrepreneur Press | 2008년 01월
    27,500원 (18% 할인) 포인트적립 1,380원
    올바른 방향에서 올바른 방법으로 마케팅을 계획하고 실행하는 법, 그리하여 확실하게 이익을 성취하는 길을 가르쳐주는 책이다. 이 책은 훌륭한 제품과 서비스를 가지고도 마케팅에 실패한 대부분의 회사들은 잘못된 방향에서 마케팅을 시작하고, 거기에 자원을 낭비했기 때문이라고 진단했다. 시장과 고객을 움직이는 동...
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  • The Mass Affluence

    수입
    The Mass Affluence Seven New Rules of Marketing to Today's Consumer [ Hardcover ]
    Nunes, Paul F. / Johnson, Brian | Harvard Business Review Press | 2004년 09월
    49,530원 (18% 할인) 포인트적립 2,480원
    Explains how the fundamentals of marketing strategy must change in response to broad-based increase in wealth. This book addresses how to fine tune a mass marketing approach that captures the value created from greater consumer affluence. It reveals the mass marketing strategies a range of companies...
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  • Political Economy of Development and Business: Towards Decolonisation, Transformation and Alternative Perspectives

    수입
    Political Economy of Development and Business: Towards Decolonisation, Transformation and Alternative Perspectives [ Hardcover ]
    Nayak, Bhabani Shankar | Palgrave MacMillan | 2022년 11월
    227,790원 (10% 할인) 포인트적립 11,390원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기

    미출간

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  • AI - The New Intelligence in Sales

    수입
    AI - The New Intelligence in Sales Tools, Applications and Potentials of Artificial Intelligence [ Paperback ]
    Rainsberger, Livia | Springer | 2022년 09월
    126,540원 (10% 할인) 포인트적립 6,330원
    This book offers sales managers a quick overview of the possible applications of artificial intelligence in sales and explains basic functionalities.
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  • Globalization, Deglobalization, and New Paradigms in Business

    수입
    Globalization, Deglobalization, and New Paradigms in Business [ Paperback ]
    Paul, Justin / Dhir, Sanjay | Palgrave MacMillan | 2022년 11월
    182,230원 (10% 할인) 포인트적립 9,120원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book analyzes the changing dynamics of competition and the emergence of deglobalization trends and processes.

    미출간

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  • Sport, Sponsorship and Public Health

    수입 Routledge Research in Physical Activity and Health
    Sport, Sponsorship and Public Health [ Hardcover ]
    Ireland, Robin (University of Liverpool, UK) | Routledge | 2023년 03월
    251,710원 (10% 할인) 포인트적립 12,590원
    This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship.
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