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  • Recent Advances in Tourism Marketing Research

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    O'Leary, Joseph | Routledge | 1996³â 11¿ù
    88,570¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,430¿ø
    Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new ...
  • Wholesale Distribution Channels

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    Wholesale Distribution Channels New Insights and Perspectives [ Paperback ]
    Bert Rosenbloom | Routledge | 1994³â 01¿ù
    108,720¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,440¿ø
    Bert Rosenbloom has brought together leading academic scholars on wholesale distribution who present state-of-the-art analyses and research on the subject. Their chapters clarify readers' insight and deepen their understanding of this two trillion dollar industry with a wide range of topics. Readers...
  • Marketing for Attorneys and Law Firms

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    Marketing for Attorneys and Law Firms [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Winston, William | Routledge | 1993³â 05¿ù
    108,720¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,440¿ø
    Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool in evaluating and impro...
  • Marketing for Attorneys and Law Firms

    Marketing for Attorneys and Law Firms [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Winston, William | Routledge | 1993³â 05¿ù
    261,780¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,090¿ø
    Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool in evaluating and impro...
  • Market Analysis

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    Market Analysis Assessing Your Business Opportunities [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Dunn, John Paul | Taylor & Francis Inc | 1993³â 06¿ù
    110,060¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,510¿ø
    Planning is a critical process when starting a new business or introducing a new product. This book shows how to execute a feasibility study to enable more effective planning - presenting a systematic approach to feasibility analysis based on strategic management.
  • Market Analysis

    ¼öÀÔ
    Market Analysis Assessing Your Business Opportunities [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Dunn, John Paul | Taylor & Francis Inc | 1993³â 05¿ù
    238,510¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 11,930¿ø
    Planning is a critical process when starting a new business or introducing a new product. This book shows how to execute a feasibility study to enable more effective planning - presenting a systematic approach to feasibility analysis based on strategic management.
  • Marketing for Churches and Ministries

    Loudon, David L | Routledge | 1992³â 06¿ù
    76,500¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,830¿ø
    An introduction to the marketing of churches and ministries, this volume blends theory with practically oriented instruction to facilitate the application of these principles to individual organizations. It shows how to analyze constituents' needs and to develop programmes to meet these needs.
  • Marketing for Health and Wellness Programs

    Marketing for Health and Wellness Programs [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Self, Donald | Routledge | 1990³â 05¿ù
    175,170¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,760¿ø
    Learn useful strategies for marketing health and wellness programs. This important new book presents a cross-section of current research and commentary on wellness and prevention issues. The 17 authorsrepresenting 11 different institutionsare some of the most active health care consultants in the ac...
  • Untold Millions

    Untold Millions Secret Truths About Marketing to Gay and Lesbian Consumers [ Paperback ]
    Dececco, Phd | Routledge | 1999³â 08¿ù
    46,290¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,320¿ø
    Helps marketers, advertisers, and public relations managers learn how to successfully market and research products for gay and lesbian consumers. Includes b&w and color examples of advertising.
  • Twenty Million New Customers!

    Twenty Million New Customers! Understanding Gay Men's Consumer Behavior [ Paperback ]
    Kates, Steven M | Routledge | 1998³â 03¿ù
    92,610¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,640¿ø
    In Twenty Million New Customers: Understanding Gay Men's Consumer Behavior, readers interested in marketing trends and marketing psychology will leave all the dark, homophobic myths surrounding gay men's consumer behavior behind where they belong ...
  • Gays, Lesbians, and Consumer Behavior

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    Gays, Lesbians, and Consumer Behavior Theory, Practice, and Research Issues in Marketing [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Wardlow, Daniel L.(EDT) | Routledge | 1996³â 04¿ù
    56,350¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,820¿ø
    Gays, Lesbians, and Consumer Behavior is the first attempt at presenting the roles, treatment, and expectations of gays and lesbians as consumers in the marketplace. It asserts that as with other subcultures, such as ethnic groups, homosexuality often entails a fully elaborated lifestyle, many detai...
  • Marketing Livestock and Meat

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    Lesser, William H | CRC Press | 1993³â 05¿ù
    144,960¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,250¿ø
    This text introduces the reader to a range of issues of the livestock marketing system and looks ahead to such future issues as biotechnology, human health, and food safety. It shows how the market functions as a whole to promote better skills and strategies for the marketing of red meats.
  • Data Warehousing and Business Intelligence for E-Commerce

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    Simon, Alan R. / Shaffer, Steven L. | Academic Press | 2001³â 05¿ù
    95,590¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,780¿ø
    You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer.Happy with your purchases? The...
  • Advanced Marketing Research

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    Advanced Marketing Research [ Paperback, English ]
    Bagozzi, Richard | Wiley | 1994³â 06¿ù
    98,240¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,920¿ø
    Advanced Marketing Research is a companion volume to Richard Bagozzia s Principles of Marketing Research . It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.
  • Networking with the Affluent and Their Advisors

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    Stanley, Thomas J. | Irwin Professional Publishing | 1993³â 03¿ù
    59,490¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,980¿ø
    The top 1 percent of households in America account for nearly 40 percent of the wealth. This same affluent market is growing seven times faster than the household population in this country Thomas J. Stanley - author of Selling to the Affluent and...
  • Applying Qualitative Methods to Marketing Management Research

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    Applying Qualitative Methods to Marketing Management Research [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Buber, R. / Gadner, J. / Richards, L. | Palgrave MacMillan | 2004³â 03¿ù
    183,450¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 9,180¿ø
    Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. It explains different ways of making and analyzing data with qualitative tools, ...
  • How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register

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    Jeffery J. Fox, Jeffery J. Fox, Jeffrey J. Fox | Hyperion Audiobooks | 2003³â 05¿ù
    30,410¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,530¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ

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  • The Sales Circle

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    The Sales Circle [ Paperback ]
    Steve Castner | Xlibris Corporation | 2002³â 10¿ù
    29,040¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,460¿ø
  • Wordcraft

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    Wordcraft The Art of Turning Little Words Into Big Business [ Hardcover ]
    Alex Frankel | Crown Publishers | 2004³â 04¿ù
    33,210¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,670¿ø
    "Five little words: BlackBerry, Accenture, Viagra, Cayenne, e-business. Two of the words are appropriated (BlackBerry and Cayenne); two are completely made up (Viagra and Accenture); and one (e-business) is a composite word made of a word and a le...
  • The Business of Selling: How to Be Your Own Sales Manager

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    The Business of Selling: How to Be Your Own Sales Manager [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Alessandra, Anthony / Cathcart, Jim | Alessandra & Associates, Inc. | 1998³â 12¿ù
    23,950¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 720¿ø
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