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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back, Foreword by Guy Kawasaki

    수입
    Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back, Foreword by Guy Kawasaki Why Companies Lose Their Authenticity and How Great Brands Get it Back [ Hardcover ]
    Rohit Bhargava | McGraw-Hill | 2008년 05월
    47,040원 (18% 할인) 포인트적립 2,360원
    The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertisin...
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  • Social Networking for Business

    Social Networking for Business Choosing the Right Tools and Resources to Fit Your Needs [ Hardcover ]
    Rawn Shah | Wharton School Publishing | 2010년 01월
    35,000원 포인트적립 1,050원
    The First Best-Practice Guide to Executing Any Type of Social Computing ProjectOrganizations today aren’t just participating in social networking, collaborative computing, and online communities--they are depending on those communities to play crucially important roles in their business. But these ...

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  • Three Secrets of Green Business

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    Three Secrets of Green Business Unlocking Competitive Advantage in a Low Carbon Economy [ Paperback ]
    Kane, Gareth | Routledge | 2009년 12월
    66,420원 (10% 할인) 포인트적립 3,330원
    Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Written by a renowned green business expert, this practical 'how-to' guide contains what you need to know about making your business green and increasing profits.
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  • Three Secrets of Green Business

    수입
    Three Secrets of Green Business Unlocking Competitive Advantage in a Low Carbon Economy [ Hardcover ]
    Kane, Gareth | Routledge | 2010년 02월
    271,850원 (10% 할인) 포인트적립 13,600원
    Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts - on their bottom line. This title contains what you need to know about making your busin...
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  • Global Perspectives on Corporate Governance and CSR

    수입 Corporate Social Responsibility
    Global Perspectives on Corporate Governance and CSR [ Hardcover ]
    Aras, Guler / Crowther, David(EDT) | Routledge | 2009년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    Corporate Governance and CSR are significant issues in all parts of the world, huge amounts of time and energy are devoted to its global interpretation. This title shows that Corporate Governance and CSR cannot be understood without taking geographical, cultural and historical factors into account.
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  • Corporate Social Responsibility

    수입 The Library of Corporate Responsibilities
    Corporate Social Responsibility [ Hardcover ]
    Schwartz, Mark S. / Cragg, Wesley(EDT) | Routledge | 2009년 12월
    583,980원 (10% 할인) 포인트적립 29,200원
    Includes essays that examine the emergence of the concept of corporate social responsibility, and the uses that have been made of the language of corporate responsibility. This title traces the emergence of the concept of corporate social responsibility as a way of understanding and framing the busi...
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  • Corporate Environmental Responsibility

    수입 The Library of Corporate Responsibilities
    Corporate Environmental Responsibility [ Hardcover ]
    Gunningham, Neil(EDT) | Routledge | 2009년 11월
    704,800원 (10% 할인) 포인트적립 35,240원
    A collection of essential articles and papers that maps the development of the Corporate Environmental Responsibility (CER) concept, traces the principal debates concerning its contribution to environmental protection, and assesses the evidence as to what extent corporations are seeking to 'do well ...
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  • Wealth, Welfare and the Global Free Market

    수입 Corporate Social Responsibility
    Wealth, Welfare and the Global Free Market A Social Audit of Capitalist Economics [ Hardcover, HAR/ELE, POD 주문제작도서 ]
    Ertuna, Ibrahim Ozer / Parra, John(ILL) / Dominguez, Adriana(TRN) | Gower | 2009년 10월
    175,170원 (10% 할인) 포인트적립 8,760원
    Using a mixture of theory and practical examples, this book examines markets and international trade in the era of globalization from scientific, economic, cultural, philosophical and faith-based viewpoints. It is suitable for business and community leaders, policy makers, and those in government an...
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  • Key Marketing Skills

    수입
    Key Marketing Skills Strategies, Tools and Techniques for Marketing Success [ Paperback, POD 주문제작도서 ]
    Cheverton, Peter | Kogan Page Ltd | 2004년 12월
    88,160원 (5% 할인) 포인트적립 2,650원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Understand how to apply marketing strategies in a real-world context with this practical and actionable, hands-on guide.

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  • Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

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    Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer How To Use Data And Market Research To Get Closer To Your Customer [ Paperback, POD 주문제작도서 ]
    Stone, Merlin / Foss, Bryan / Bond, Alison | Kogan Page | 2004년 12월
    64,100원 (5% 할인) 포인트적립 1,930원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.

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  • The Market Intelligence

    수입
    The Market Intelligence AS SEEN ON BBC BETWEEN THE COVERS [ Paperback, POD 주문제작도서 ]
    Callingham, Martin | Kogan Page Ltd | 2004년 04월
    60,110원 (5% 할인) 포인트적립 1,810원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making and t...

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  • The Effective Use of Market Research

    수입
    The Effective Use of Market Research How to Drive and Focus Better Business Decisions [ Paperback, POD 주문제작도서 ]
    Birn, Robin | Kogan Page Ltd | 2004년 04월
    60,110원 (5% 할인) 포인트적립 1,810원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The Effective Use of Market Research looks at the circumstances in which market research is necessary, and explains what management can expect to gain from research and then analyses the type of business decisions that may be taken as a result.

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  • Media Relations Measurement

    수입
    Media Relations Measurement Determining the Value of PR to Your Company's Success [ Hardcover ]
    Baikaltseva, Elena | Routledge | 2004년 11월
    171,140원 (10% 할인) 포인트적립 8,560원
    The authors also introduce their own theory of PR evaluation and apply it to five different types of activity: interviews, press conferences, generic campaigns, crisis PR and long-term projects. In addition, the book contains many valuable tips and real-life examples throughout.
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  • The Economics of Franchising

    수입
    The Economics of Franchising [ Hardcover, POD 주문제작도서 ]
    Lafontaine, Francine (University of Michigan, Ann Arbor) | Cambridge University Press | 2005년 04월
    107,400원 (5% 할인) 포인트적립 3,230원
    This 2005 book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising and its importance in various segments of the ...
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  • Marketing Mistakes and Successes

    Marketing Mistakes and Successes [ Paperback, 10th Edition ]
    Robert F. Hartley | John Wiley & Sons | 2005년 10월
    33,000원 포인트적립 660원
    This best-selling casebook presents a series of fascinating scenarios that lets the reader learn from some of today's most prominent business players. In a lively, conversational style, Robert Hartley provides play-by-play analyses of the decisions and practices that led to major marketing wars, com...

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  • Marketing Research Essentials

    Marketing Research Essentials [ Paperback, 5th Edition ]
    Carl McDaniel Jr., Roger Gates | John Wiley & Sons | 2005년 02월
    33,000원 포인트적립 660원
    McDaniel and Gates stand out from the crowd!When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the crowd. These authors deliver the hottest trends, insights, and advances in the field, with a focus on how marketing research is practic...
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  • Architect's Essentials of Marketing

    수입
    Architect's Essentials of Marketing [ Paperback ]
    Koren, David | Wiley | 2004년 09월
    71,950원 (18% 할인) 포인트적립 3,600원
    Easy access to crucial marketing information for design professionals Find the concise, practical business information you need right now in the Architect’s Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices cruci...
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  • International Marketing Research

    International Marketing Research [ Paperback, 3rd Edition ]
    Craig, C. Samuel / Douglas, Susan P. | Wiley | 2005년 05월
    42,000원 포인트적립 840원
    The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to ...

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  • International Business-Society Management

    수입
    International Business-Society Management Linking Corporate Responsibility and Globalization [ Hardcover ]
    van der Zwart, Alex | Routledge | 2006년 02월
    332,260원 (10% 할인) 포인트적립 16,620원
    In the twenty-first century, as traditional divides are redefined, bargaining over corporate responsibilities has increasingly centred around corporate reputation and the question of whether businesses are part of society's problems or part of their solution. This book analyzes the nature of the int...
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  • International Business-Society Management

    수입
    International Business-Society Management Linking Corporate Responsibility and Globalization [ Paperback ]
    van der Zwart, Alex / Rogers, Anita(EDT) | Routledge | 2006년 02월
    118,790원 (10% 할인) 포인트적립 5,940원
    Analyses the nature of the international bargaining society as it has matured since the beginning of the 1990s and as traditional divides between state, civil society and markets have become redefined. This book also investigates the conflicts surrounding Burma, blood diamonds, child labour, oil spi...
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