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  • How to Start a Home-Based Web Design Business

    수입
    How to Start a Home-Based Web Design Business [ Paperback ]
    Smith, Jim | Globe Pequot Press | 2010년 06월
    26,210원 (18% 할인) 포인트적립 1,320원
    Everything you need to know to run a profitable Web design business from your home.
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  • Marketing and Management Sciences - Proceedings of the International Conference on Icmms 2008

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    Marketing and Management Sciences - Proceedings of the International Conference on Icmms 2008 Proceedings of the International Conference on Icmms [ Hardcover, POD 주문제작도서 ]
    Sakas, Damianos P. / Konstantopoulos, Nikolaos | Imperial College Press | 2009년 09월
    365,510원 (5% 할인) 포인트적립 10,970원
    A collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. It is of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with cha...
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  • Marketing Methods to Improve Company Strategy

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    Marketing Methods to Improve Company Strategy Applied Tools and Frameworks to Improve a Company’s Competitiveness Using a Network Approach [ Hardcover, POD 주문제작도서 ]
    Neves, Marcos Fava / E. Castro, Luciano Thome / Consoli, Matheus Alberto | Routledge | 2010년 01월
    271,850원 (10% 할인) 포인트적립 13,600원
    Consolidates over 10 years of academic research and consulting activities developed by the authors. This title is suitable for students of Business Administration and practitioners seeking fresh methods to implement to increase their productivity.
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  • Corporate Business Responsibility

    수입 The Library of Corporate Responsibilities
    Corporate Business Responsibility [ Hardcover ]
    O'Brien, Justin(EDT) | Routledge | 2009년 12월
    604,120원 (10% 할인) 포인트적립 30,210원
    The 2008/9 crisis in global commercial debt markets exposed glaring deficiencies in corporate and regulatory operational and strategic risk management systems. This collection provides an overview of how narrow conceptions of responsibility in corporate law, organizational practice and regulatory dy...
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  • CIM Revision Cards: Assessing the Marketing Environment

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    CIM Revision Cards: Assessing the Marketing Environment [ Paperback ]
    Luck, Diana | Routledge | 2009년 11월
    40,240원 (10% 할인) 포인트적립 2,020원
    Designed specifically with revision in mind, this title provides concise, yet fundamental information to assist students in passing the CIM exams. It uses features such as diagrams and bulleted lists throughout to ensure the key points are displayed clearly. Each section begins with a list of learni...
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  • CIM Revision Cards: Delivering Customer Value

    수입
    CIM Revision Cards: Delivering Customer Value [ Paperback ]
    Donnelly, Ray | Routledge | 2009년 08월
    40,240원 (10% 할인) 포인트적립 2,020원
    Offers fundamental information to assist students in passing the CIM exams. This title features diagrams and bulleted lists. It includes sections that begin with a list of learning outcomes and end with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be e...
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  • Measurement in Marketing Research

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    Measurement in Marketing Research An Alternative Framework [ Hardcover ]
    Salzberger, Thomas | Edward Elgar Publishing Ltd | 2009년 11월
    367,530원 (10% 할인) 포인트적립 18,380원
    Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a latent va...
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  • Qualitative Research Methods in Public Relations and Marketing Communications

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    Qualitative Research Methods in Public Relations and Marketing Communications [ Hardcover ]
    Daymon, Christine / Holloway, Immy | Routledge | 2010년 08월
    362,470원 (10% 할인) 포인트적립 18,130원
    The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research appro...
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  • Secrets of the Marketing Masters: What the Best Marketers Do--And Why It Works

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    Secrets of the Marketing Masters: What the Best Marketers Do--And Why It Works What the Best Marketers Do- and Why It Works [ Hardcover ]
    Martin, Dick | Amacom | 2009년 05월
    33,210원 (18% 할인) 포인트적립 1,670원
    All the rules of marketing are up for grabs. Markets are fragmenting and globalizing; consumers have greater control over when and what media they watch; and digital technologies have changed how people shop, work and relax. But a small number of senior marketing leaders have tapped into the secrets...
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  • Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back, Foreword by Guy Kawasaki

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    Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back, Foreword by Guy Kawasaki Why Companies Lose Their Authenticity and How Great Brands Get it Back [ Hardcover ]
    Rohit Bhargava | McGraw-Hill | 2008년 05월
    47,040원 (18% 할인) 포인트적립 2,360원
    The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertisin...
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  • Social Networking for Business

    Social Networking for Business Choosing the Right Tools and Resources to Fit Your Needs [ Hardcover ]
    Rawn Shah | Wharton School Publishing | 2010년 01월
    35,000원 포인트적립 1,050원
    The First Best-Practice Guide to Executing Any Type of Social Computing ProjectOrganizations today aren’t just participating in social networking, collaborative computing, and online communities--they are depending on those communities to play crucially important roles in their business. But these ...

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  • Three Secrets of Green Business

    수입
    Three Secrets of Green Business Unlocking Competitive Advantage in a Low Carbon Economy [ Paperback ]
    Kane, Gareth | Routledge | 2009년 12월
    66,420원 (10% 할인) 포인트적립 3,330원
    Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Written by a renowned green business expert, this practical 'how-to' guide contains what you need to know about making your business green and increasing profits.
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  • Three Secrets of Green Business

    수입
    Three Secrets of Green Business Unlocking Competitive Advantage in a Low Carbon Economy [ Hardcover ]
    Kane, Gareth | Routledge | 2010년 02월
    271,850원 (10% 할인) 포인트적립 13,600원
    Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts - on their bottom line. This title contains what you need to know about making your busin...
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  • Global Perspectives on Corporate Governance and CSR

    수입 Corporate Social Responsibility
    Global Perspectives on Corporate Governance and CSR [ Hardcover ]
    Aras, Guler / Crowther, David(EDT) | Routledge | 2009년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    Corporate Governance and CSR are significant issues in all parts of the world, huge amounts of time and energy are devoted to its global interpretation. This title shows that Corporate Governance and CSR cannot be understood without taking geographical, cultural and historical factors into account.
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  • Corporate Social Responsibility

    수입 The Library of Corporate Responsibilities
    Corporate Social Responsibility [ Hardcover ]
    Schwartz, Mark S. / Cragg, Wesley(EDT) | Routledge | 2009년 12월
    583,980원 (10% 할인) 포인트적립 29,200원
    Includes essays that examine the emergence of the concept of corporate social responsibility, and the uses that have been made of the language of corporate responsibility. This title traces the emergence of the concept of corporate social responsibility as a way of understanding and framing the busi...
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  • Corporate Environmental Responsibility

    수입 The Library of Corporate Responsibilities
    Corporate Environmental Responsibility [ Hardcover ]
    Gunningham, Neil(EDT) | Routledge | 2009년 11월
    704,800원 (10% 할인) 포인트적립 35,240원
    A collection of essential articles and papers that maps the development of the Corporate Environmental Responsibility (CER) concept, traces the principal debates concerning its contribution to environmental protection, and assesses the evidence as to what extent corporations are seeking to 'do well ...
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  • Wealth, Welfare and the Global Free Market

    수입 Corporate Social Responsibility
    Wealth, Welfare and the Global Free Market A Social Audit of Capitalist Economics [ Hardcover, HAR/ELE, POD 주문제작도서 ]
    Ertuna, Ibrahim Ozer / Parra, John(ILL) / Dominguez, Adriana(TRN) | Gower | 2009년 10월
    175,170원 (10% 할인) 포인트적립 8,760원
    Using a mixture of theory and practical examples, this book examines markets and international trade in the era of globalization from scientific, economic, cultural, philosophical and faith-based viewpoints. It is suitable for business and community leaders, policy makers, and those in government an...
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  • Key Marketing Skills

    수입
    Key Marketing Skills Strategies, Tools and Techniques for Marketing Success [ Paperback, POD 주문제작도서 ]
    Cheverton, Peter | Kogan Page Ltd | 2004년 12월
    88,160원 (5% 할인) 포인트적립 2,650원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Understand how to apply marketing strategies in a real-world context with this practical and actionable, hands-on guide.

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  • Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

    수입
    Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer How To Use Data And Market Research To Get Closer To Your Customer [ Paperback, POD 주문제작도서 ]
    Stone, Merlin / Foss, Bryan / Bond, Alison | Kogan Page | 2004년 12월
    64,100원 (5% 할인) 포인트적립 1,930원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on.

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  • The Market Intelligence

    수입
    The Market Intelligence AS SEEN ON BBC BETWEEN THE COVERS [ Paperback, POD 주문제작도서 ]
    Callingham, Martin | Kogan Page Ltd | 2004년 04월
    60,110원 (5% 할인) 포인트적립 1,810원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    In Market Intelligence Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making and t...

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