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처음 161 162 163 164 165 166 167 168 169 170 끝
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  • Consumer Psychology for Marketing

    수입 Consumer Psychology for Marketing-1
    Consumer Psychology for Marketing [ Paperback, 2nd Edition ]
    Foxall, Gordon R. / Goldsmith, Ronald E. / Brown, Stephen | Intl Thomson Business Press | 1998년 06월
    91,040원 (10% 할인) 포인트적립 4,560원
    The 2nd edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and ...
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  • International Marketing Strategy

    수입
    International Marketing Strategy Contemporary Readings [ Paperback, POD 주문제작도서 ]
    Lowe, Robin (Sheffield Hallam University) / Lawrence, Mike(EDT) | Cengage Learning EMEA | 1998년 02월
    113,730원 (18% 할인) 포인트적립 5,690원
    This reader collects key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and international marketing management. It explores in more depth the essential element...
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  • Deliver Outstanding Customer Service

    수입
    Deliver Outstanding Customer Service [ Paperback ]
    Susan Nash, Derek Nash | Parkwest Publications | 2002년 12월
    24,210원 (18% 할인) 포인트적립 1,220원
    This guide to customer service introduces a service management model that saves time and money by providing information, skills and techniques to raise competency in customer care.
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  • Drive a Great Sales Team

    수입
    Drive a Great Sales Team [ Paperback ]
    Richard Hession | Parkwest Publications | 2001년 12월
    21,780원 (18% 할인) 포인트적립 1,090원
    A guide to sales team leadership and management that aims to inspire and equip the sales manager to motivate, build, train and maintain their sales force.
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  • Gurus on Marketing

    수입
    Gurus on Marketing [ Paperback ]
    Kermally, Sultan | Thorogood | 2004년 03월
    36,360원 (10% 할인) 포인트적립 1,820원
    The expertise of giants in the study and application of marketing, including Peter Drucker, Philip Kotler, and Michael Porter, is collected and summarized in this volume for business professionals. Contextual information on other strategy experts ...
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  • Sales Management and Organisation

    수입
    Sales Management and Organisation [ Paperback ]
    Green, Peter | Thorogood | 2001년 09월
    30,290원 (10% 할인) 포인트적립 1,520원
    Sales effectiveness is a key issue in businesses that deploy sales teams because of high salary and wage costs. This guide shows how to manage time more effectively, plan and monitor performance, develop the customer base and track progress.
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  • The 100 Greatest Sales Ideas of All Time

    수입
    The 100 Greatest Sales Ideas of All Time [ Paperback ]
    Langdon, Ken | Capstone | 2003년 12월
    34,520원 (18% 할인) 포인트적립 1,730원
    If you work in business you work in sales. Selling is a skill that everyone needs to master whether you are on the front line dealing with customers and managing accounts or developing new products and services for management buy-in. Your career p...
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  • Mastering the Art of Selling Real Estate

    수입
    Mastering the Art of Selling Real Estate [ Hardcover ]
    Hopkins, Tom | Portfolio | 2004년 08월
    41,500원 (18% 할인) 포인트적립 2,080원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Full of anecdotes, sales scripts, and proven tactics, this fully revised and updated book shows readers how to find the best listing prospects; win over "For Sale by Owner" sellers; earn the seller's trust; and more.

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  • Lovemarks: The Future Beyond Brands

    수입
    Lovemarks: The Future Beyond Brands [ Hardcover ]
    Kevin Roberts | Powerhouse Books | 2004년 04월
    38,040원 (18% 할인) 포인트적립 1,910원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    세계적 광고 에이전시 사치&사치의 CEO 케빈 로버츠는 그의 저서 러브마크에서 제품에서 상표, 상표에서 브랜드로의 여정을 들려주고, 거기서 한 발 더 나아가 브랜드가 러브마크로 시급하게 변화해야만 하는 이유를 설명한다. 그리고 브랜드를 어떻게 소비자들의 러브마크로 만들 수 있는지 자신이 경험한 다양한 실례를 ...

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  • Managing High-Tech Services Using a CRM Strategy

    수입
    Managing High-Tech Services Using a CRM Strategy [ Hardcover ]
    Blumberg, Donald F. (D.F. Blumberg Associates, Gladwyne, Pennsylvania, USA) | CRC Press | 2002년 12월
    271,850원 (10% 할인) 포인트적립 13,600원
    Explores how to manage and direct any service organization utilizing a high tech strategy supported by the Customer Relationship Management (CRM) infrastructure. This book shows you how to rethink the basic service business model and the key operational dynamics in order to optimize your service bus...
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  • Acquiring, Processing, and Deploying

    수입
    Acquiring, Processing, and Deploying Voice of the Customer [ Hardcover, POD 주문제작도서 ]
    Shillito, M. Larry (Shillito Consulting & Associates, Rochester, New York, USA) | CRC Press | 2000년 01월
    221,500원 (10% 할인) 포인트적립 11,080원
    This guide provides a template for integrating Voice Of The Customer into the fuzzy front end of the commercialization process. It explores the tools required to shape a product or service whose elements balance customer and company needs that are...
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  • How to Develop a Strategic Marketing Plan

    수입
    How to Develop a Strategic Marketing Plan A Step-By-Step Guide [ Hardcover, POD 주문제작도서 ]
    Paley, Norton | Routledge | 1999년 12월
    211,430원 (10% 할인) 포인트적립 10,580원
    Paley, a manager for a quarter of a century in the bookselling industry, argues that having some good ideas about marketing is usually not enough, even for a small company. He guides readers through the process of planning a whole strategy and put...
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  • Manager's Guide to Competitive Marketing Strategies, Second Edition

    수입
    Manager's Guide to Competitive Marketing Strategies, Second Edition [ Hardcover, 2 SUB, English ]
    Paley, Norton | Routledge | 1999년 04월
    201,340원 (10% 할인) 포인트적립 10,070원
    The ability to think strategically is permeating every level of successful organizations -- particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Mana...
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  • 7 Secrets to Successful Sales Management

    수입
    7 Secrets to Successful Sales Management The Sales Manager's Manual [ Hardcover ]
    Wilner, Jack D. | CRC Press | 1997년 12월
    56,350원 (10% 할인) 포인트적립 2,820원
    This motivational and highly practical book bridges the old world of sales management and the new challenges faced in today's sales climate. Making plenty of room for new ideas, this book provides a litany of successful secrets that can be carried...
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  • Order-Fulfillment and Across-the-Dock Concepts, Design, and Operations Handbook

    수입
    Order-Fulfillment and Across-the-Dock Concepts, Design, and Operations Handbook [ Hardcover ]
    Dieltz, John P. | CRC Press | 2004년 01월
    352,400원 (10% 할인) 포인트적립 17,620원
    Offers insights and tips that warehouse and distribution professionals can use to make their order fulfillment or across-the-dock operations more efficient and cost effective. This text includes guidelines for development and projection of accurate facility, inventory, SKU, and transaction data, as ...
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  • Qualitative Research in Intelligence and Marketing: The New Strategic Convergence

    수입
    Qualitative Research in Intelligence and Marketing: The New Strategic Convergence [ Hardcover ]
    Walle, Alf H. | Bloomsbury Publishing PLC | 2000년 10월
    144,270원 (10% 할인) 포인트적립 7,220원
    Although competitive intelligence and contemporary marketing research evolved from different intellectual traditions, both are indebted to qualitative methods of research and analysis. Written by a noted humanist/social scientist with a wide-rangi...
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  • The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents

    수입
    The Maturing Marketplace: Buying Habits of Baby Boomers and Their Parents [ Hardcover ]
    Moschis, George P. / Lee, Euehun / Mathur, Anil | Bloomsbury Publishing PLC | 2000년 04월
    144,270원 (10% 할인) 포인트적립 7,220원
    The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ ...
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  • Motigraphics: The Analysis and Measurement of Human Motivations in Marketing

    수입
    Motigraphics: The Analysis and Measurement of Human Motivations in Marketing The Analysis and Measurement of Human Motivations in Marketing [ Hardcover ]
    Maddock, Richard C. | Bloomsbury Publishing Plc | 2000년 01월
    144,270원 (10% 할인) 포인트적립 7,220원
    Motigraphics is the natural complement to demographics and psychographics. It is the completion of a triad. This is because motives are the most important dimension of all human behavior. For consumers, motives lead directly to decisions and decis...
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  • Strategic Marketing for Success in Retailing

    수입
    Strategic Marketing for Success in Retailing [ Hardcover ]
    Samli, A. Coskun | Bloomsbury Publishing Plc | 1998년 09월
    144,270원 (10% 할인) 포인트적립 7,220원
    Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an exp...
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  • Behind the Success and Failure of U.S. Export Intermediaries: Transactions, Agents, and Resources

    수입
    Behind the Success and Failure of U.S. Export Intermediaries: Transactions, Agents, and Resources [ Hardcover ]
    Peng, Mike W. | Bloomsbury Publishing PLC | 1998년 03월
    144,270원 (10% 할인) 포인트적립 7,220원
    What determines the success or failure of U.S. export intermediary firms, and how well (or badly) have they been doing? Have they really lowered the transaction costs for their clients, minimized agency costs, and acquired competitive capabilities...
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처음 161 162 163 164 165 166 167 168 169 170 끝
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