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  • Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7/E

    Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7/E [ Paperback ]
    Terence A. Shimp | South-Western | 2006년 07월
    38,000원 포인트적립 760원
    The seventh edition of Shimp's market-leading "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications" fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflec...

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  • Business Marketing Management : B2B, 10/E

    Business Marketing Management : B2B, 10/E [ Paperback, 10th International Edition ]
    Michael Hutt | South-Western | 2009년 05월
    38,000원 포인트적립 760원
    Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL EDITION takes you inside the world of business marketing experts, showing you what you need to know to be successful.

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  • Marketing Strategy, 4/E

    Marketing Strategy, 4/E [ Paperback, 4th International Edition ]
    Michael Hartline, O.C. Ferrell | Cengage Learning | 2007년 02월
    38,000원 포인트적립 760원
    Thoroughly revised and updated, MARKETING STRATEGY, 4e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fourth edition delivers a practical, straightforward ap...
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  • Basic Marketing, 16/E

    Basic Marketing, 16/E [ Paperback, 16th International Edition ]
    William D. Perreault Jr., Joseph P Cannon, E. Jerome McCarthy | McGraw-Hill | 2007년 04월
    38,000원 포인트적립 760원
    "Basic Marketing, 16e" builds on the foundation pillars of previous editions - the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the 'four Ps' to the introductory marketing course. The unifying focus of "Basic Market...

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  • Principles of Contemporary Marketing

    Principles of Contemporary Marketing [ Hardcover, International Edition ]
    David L. Kurtz | Cengage Learning | 2007년 01월
    38,000원 포인트적립 760원

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  • Marketing Research Essentials, 7/E

    Marketing Research Essentials, 7/E with SPSS [ Paperback, 7th Edition ]
    Carl McDaniel Jr., Roger Gates | John Wiley & Sons | 2010년 06월
    42,000원 포인트적립 840원
    Filled with engaging, current examples drawn from the authors′ ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co?authored by a full?time marketing researc...
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  • Sales Management : Teamwork, Leadership, and Technology, 6/E

    Sales Management : Teamwork, Leadership, and Technology, 6/E [ Hardcover, 6th Edition ]
    Charles Futrell | Thomson/South-Western College Pub. | 2000년 05월
    구매혜택
    교재 특가 할인도서
    11,000원 (66% 할인) 포인트적립 0원
    Completely revised and updated for 21st century selling, this popular text has been updated to reflect issues affecting salespeople today and beyond. The most current text on the market, Sales Management focuses on topics most important to today's organizations, including team building, leadership, ...
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  • Promotion and Integrated Marketing Communications

    Promotion and Integrated Marketing Communications [ Hardcover ]
    Richard J. Semenik | Thomson/South-Western College Pub. | 2001년 03월
    구매혜택
    교재 특가 할인도서
    11,000원 (69% 할인) 포인트적립 0원
    Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text te...

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  • Marketing Management, 2/E

    Marketing Management, 2/E [ Paperback, 2nd Edition ]
    Michael R. Czinkota, Masaaki Kotabe | Thomson/South-Western College Pub. | 2000년 05월
    구매혜택
    교재 특가 할인도서
    11,000원 (63% 할인) 포인트적립 0원
    A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry e...
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  • International Marketing, 7/E

    International Marketing, 7/E [ Hardcover, 7th Edition ]
    Michael R. Czinkota | Thomson/South-Western College Pub. | 2004년 01월
    구매혜택
    교재 특가 할인도서
    11,000원 (69% 할인) 포인트적립 0원
    Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.

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  • IMC : An Integrated Marketing Communications Exercise, 2/E

    IMC : An Integrated Marketing Communications Exercise, 2/E [ Paperback, 2nd Edition ]
    Bernard Jakacki | Thomson/South-Western College Pub. | 2001년 01월
    구매혜택
    교재 특가 할인도서
    11,000원 (56% 할인) 포인트적립 0원
    Learn the steps of putting together a fully integrated marketing communications program as you develop a mock IMC campaign with this easy-to-follow project workbook. This comprehensive supplementary package puts the reader in the role of a client services manager at a major full-service integrated m...
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  • Consumer Behavior, 9/E

    Consumer Behavior, 9/E [ Hardcover, 9th Edition ]
    Roger D. Blackwell, Paul W. Miniard, James F. Engel | Thomson/South-Western College Pub. | 2000년 08월
    구매혜택
    특별할인도서
    11,000원 (56% 할인) 포인트적립 0원
    A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer ...

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  • Best Practices in International Marketing

    Best Practices in International Marketing [ Paperback ]
    Ilkka A. Ronkainen, Michael R. Czinkota | Harcourt College Publishers | 2002년 01월
    구매혜택
    교재 특가 할인도서
    11,000원 (63% 할인) 포인트적립 0원
    Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation.
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  • Marketing Research, 6/E

    Marketing Research, 6/E [ Paperback, 6th Edition ]
    Alvin C. Burns, Ronald F. Bush | Pearson Education | 2009년 09월
    45,000원 포인트적립 900원
    For undergraduate marketing research courses. The “nuts and bolts” of marketing research.Marketing Research gives students a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research studen...
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  • Marketing Strategy

    Marketing Strategy A Decision Focused Approach [ Paperback, 7th Edition ]
    Orville Walker, John Mullins, Harper W Boyd Jr. | McGraw-Hill Higher Education | 2010년 02월
    38,000원 포인트적립 760원
    Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationshi...

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  • E-Marketing, 5/E

    E-Marketing, 5/E [ Paperback, 5th International Edition ]
    Judy Strauss, Raymond Frost | Pearson Education | 2009년 01월
    35,000원 포인트적립 700원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profit...

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  • Advertising and Promotion, 8/E

    Advertising and Promotion, 8/E [ Paperback, 8th International Edition ]
    George E. Belch, Michael A. Belch | McGraw-Hill | 2008년 08월
    40,000원 포인트적립 800원
    개정판이 출간되었습니다.
    The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media...

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  • Cutlip and Center's Effective Public Relations, 10/E

    Cutlip and Center's Effective Public Relations, 10/E [ Paperback, 10th International Edition ]
    Glen Broom | Prentice Hall | 2008년 11월
    38,000원 포인트적립 760원
    For courses in Introductory Public RelationsCutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.In the new edition, Glen Broom continues the work of Cutlip and Center by providing the most up-to-date reference for students.

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  • Strategic Marketing for Health Care Organizations

    Strategic Marketing for Health Care Organizations Building A Customer-Driven Health System [ Hardcover ]
    Philip Kotler, Joel Shalowitz, Robert J. Stevens | Jossey-Bass | 2008년 05월
    40,000원 포인트적립 800원
    This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing ...
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  • Research Methods for the Behavioral Sciences, 3/E

    Research Methods for the Behavioral Sciences, 3/E [ Paperback, 3rd International Edition ]
    Frederick Gravetter | Cengage Learning | 2008년 01월
    38,000원 포인트적립 760원
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