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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Gaining and Sustaining Competitive Advantage 2/E

    Gaining and Sustaining Competitive Advantage 2/E
    Jay B. Barney | Prentice Hall | 2001년 05월
    32,000원 포인트적립 960원
    Unlike other texts in its field, Jay B. Barney's Gaining and Sustaining Competitive Advantage, Second Edition provides the overall integrative framework necessary for understanding the rapidly evolving field of strategic management. This new edit...

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  • Secure Electronic Commerce: Building the Infrastructure for Digital Signatures and Encryption

    Secure Electronic Commerce: Building the Infrastructure for Digital Signatures and Encryption [ Paperback/2ed. ]
    Warwick Ford, Michael S. Baum | Prentice Hall PTR | 2000년 12월
    32,000원 포인트적립 640원
    "More now than ever, business has a responsibility to understand the trade-offs, costs, benefits and risks involved in choosing any particular type of information security technology. That necessary due diligence begins in Chapter 1 of this book."...

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  • Financial Market Rates and Flows

    Financial Market Rates and Flows [ Paperback/6ed. ]
    James C. Van Horne | Prentice Hall | 2000년 06월
    23,000원 포인트적립 690원
    New Features to the Sixth Edition Include: New section on liquidity presents students with information on the treatment of credit ratings, default losses and migration patterns, quality yield spreads over time, high-yield debt, and yi...

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  • Integrated Advertising, Promotion, and Marketing Communication

    Integrated Advertising, Promotion, and Marketing Communication [ Hardcover ]
    Kenneth E. Clow, Donald Baack | Prentice Hall | 2001년 08월
    30,000원 포인트적립 900원
    Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an ...

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  • Market-Based Management 3/E

    Market-Based Management 3/E [ Paperback/3ed. ]
    Roger J. Best | Prentice Hall | 2002년 12월
    25,000원 포인트적립 750원
    This book takes a strategic approach to value/profitability in marketing management and helps readers work through financial analysis. The Third Edition includes increased coverage of important topics such as e-Marketing, supply chain management, ...

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  • Crm at the Speed of Light: Essential Customer Strategies for the 21st Century

    One-Off
    Crm at the Speed of Light: Essential Customer Strategies for the 21st Century [ Hardcover, 3rd Ed. ]
    Paul Greenberg, Roger Stewart | McGraw-Hill Osborne | 2004년 08월
    25,650원 (5% 할인) 포인트적립 1,290원
    Updated to reflect the major changes in Customer Relationship Management (CRM) in the last few years, this third edition of "CRM at the Speed of Light: Capturing and Keeping Customers in Real Time is a must-read for executives looking to leverage ...

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  • Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability

    수입
    Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability The Path to Campaign, Customer, and Corporate Profitability [ Hardcover ]
    Lenskold, James | McGraw-Hill Companies | 2003년 07월
    91,350원 (10% 할인) 포인트적립 4,570원
    "This book is an indispensable, step-by-step guide to calculating what works and what doesn't in the notoriously difficult to measure areas of marketing and public relations. When a CEO wants to know what he or she got for their investment in mark...
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  • Fundamentals of the Options Market

    Fundamentals of Investing
    Fundamentals of the Options Market [ Paperback ]
    Michael Williams | McGraw-Hill Companies | 2000년 12월
    30,000원 포인트적립 900원
    Find Out How "Any Investor Can Use Options to Lock in Fast Trading Profits--and Decrease Portfolio RiskOptions are today's most complex, versatile investment tool. Ignored by investors who see them as an aggressive, no-limits trading gambit--wh...

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  • E-Learning: Strategies for Delivering Knowledge in the Digital Age

    E-Learning: Strategies for Delivering Knowledge in the Digital Age [ Hardcover ]
    Marc J. Rosenberg | McGraw-Hill Companies | 2000년 10월
    32,000원 포인트적립 960원
    The first strategy book on developing organization-wide, online learning Learn what companies like AT&T, Cisco Systems, Dell Computer, IBM, Lucent Technologies, Merrill Lynch, Prudential, and U S West and others have accomplished with e-learnin...

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  • Fundamentals of the Bond Market

    Fundamentals of Investing
    Fundamentals of the Bond Market [ Paperback ]
    Esme Faerber | McGraw-Hill Companies | 2001년 02월
    30,000원 포인트적립 900원
    Find Out How Investors Can Increase Income - and Gain Valuable Diversification - By Adding Bonds to Their Portfolios As stocks continue their roller-coaster ride, more Americans than ever turn to bonds for reliable income and safety of principa...

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  • Fundamentals of the Futures Market

    Fundamentals of Investing
    Fundamentals of the Futures Market [ Paperback, POD 주문제작도서 ]
    Kline, Donna | McGraw-Hill Education | 2000년 12월
    61,660원 (18% 할인) 포인트적립 3,090원
    Find Out How Any Investor Can Hedge Portfolio Risks--and Increase Trading Profits--in Today's Futures Marketplace The commodities futures market--long seen as the province of professional hedge fund managers and frenzied, hand-waving pit trader...
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  • Fundamentals of the Stock Market

    Fundamentals of Investing
    Fundamentals of the Stock Market [ Paperback ]
    Wyss, B. O. / Wyss, O'Neill | McGraw-Hill | 2000년 12월
    30,000원 포인트적립 900원
    Find Out How "Any Investor Can Maximize Trading Profits--and Steer Clear of Risk--in Today's Stock MarketMore Americans than ever are relying on the stock market for both short- and long-term profits--and demanding more and better service from ...

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  • Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications

    Advertising, Promotion & Supplemental Aspects of Integrated Marketing Communications [ Hardcover/6ed. ]
    Terence A. Shimp | Thomson South-Western | 2002년 08월
    38,000원 포인트적립 760원
    The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC...

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  • Customer Behavior

    Customer Behavior [ Hardcover/2ed. ]
    Jagdish N. Sheth, Banwari Mittal, Bruce I. Newman | South-Western Educational Publishing | 2002년 02월
    30,000원 포인트적립 900원
    Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to grad...

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  • Marketing Research : Methodological Foundations 8/E

    Harcourt Series in Marketing
    Marketing Research : Methodological Foundations 8/E [ Hardcover/8ed. ]
    Gilbert A. Churchill, Dawn Iacobucci | South-Western Educational Publishing | 2002년 05월
    35,000원 포인트적립 1,050원
    This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide...

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  • Internet Marketing

    Internet Marketing [ Paperback ]
    Jagdish N. Sheth, Abdolreza Eshghi, Balaji C. Krishnan | South-Western Educational Publishing | 2001년 01월
    구매혜택
    교재 특가 할인도서
    11,000원 (56% 할인) 포인트적립 0원
    This text examines the role of technology in the business world. Selections examine the radical role of electronic marketing, electronic commerce, and other information technology subjects that affect and change the role of marketing on a daily ba...
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  • Marketing Strategy

    Marketing Strategy [ Paperback/2ed. ]
    O. C. Ferrell | Harcourt College Publishers | 2002년 04월
    30,000원 포인트적립 900원
    Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps students develop a customer-oriented market strateg...

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  • International Marketing, 8/E

    Dryden Press Series in Marketing
    International Marketing, 8/E [ Hardcover/8ed. ]
    Vern Terpstra, Ravi Sarathy | Harcourt | 1999년 08월
    30,000원 포인트적립 600원
    Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today
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  • Electonic Marketing: Integrating Electronic Resources Into the Marketing Process

    Dryden Press Series in Marketing
    Electonic Marketing: Integrating Electronic Resources Into the Marketing Process [ Paperback ]
    Joel E. Reedy, Reedy, Kenneth R. Zimmerman | Harcourt | 1999년 08월
    28,000원 포인트적립 840원
    This innovative and exciting first edition combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and targetability of electronic marketi...

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  • The Best of Branding

    The Best of Branding Best Practices in Corporate Branding [ Hardcover ]
    James R. Gregory | McGraw-Hill Companies Inc. | 2003년 10월
    20,000원 포인트적립 400원
    For more than a decade, the leading corporate brand strategy and communications firm CoreBrand has been at the forefront of research into the effectiveness of branding communications--most importantly, the impact of branding on a company's bottom ...
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