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  • Marketing Foundations, 4/E

    Marketing Foundations, 4/E [ Paperback, 4th International Edition ]
    William M. Pride | South-Western | 2010년 04월
    35,000원 포인트적립 700원
    MARKETING FOUNDATIONS, 4e, International Edition offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses.

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  • Business Research Methods, 9/E

    Business Research Methods, 9/E [ Paperback, 9th International Edition ]
    William G. Zikmund, Barry J. Babin | Cengage Learning | 2009년 10월
    40,000원 포인트적립 800원
    This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINES...

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  • Global Marketing, 6/E

    Global Marketing, 6/E [ Paperback, 6th International Edition ]
    Warren J. Keegan, Mark Green | Pearson Education | 2010년 03월
    구매혜택
    교재 균일가 도서
    20,000원 포인트적립 400원
    개정판이 출간되었습니다.
    For undergraduate and graduate global marketing courses.The excitement, challenges, and controversies of global marketing. Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. The new ed...

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  • Sales Management : Shaping Future Sales Leaders

    Sales Management : Shaping Future Sales Leaders [ Paperback, International Edition ]
    Jeff Tanner, Earl D. Honeycutt, Robert C. Erffmeyer | Pearson Education | 2008년 12월
    40,000원 포인트적립 800원
    For courses in sales management.Sales Management, 1/e is the only book on the market that prepares students to become effective sales managers in today’s hyper-competitive, global economy?by integrating current technology, research, and strategic thinking activities.
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  • [Schiffman] Consumer Behavior, 10/E

    [Schiffman] Consumer Behavior, 10/E [ Paperback, 10th Global Edition ]
    Leon Schiffman, Leslie Kanuk | Pearson Education | 2009년 09월
    43,000원 포인트적립 860원
    This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside the United States.For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior stu...
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  • Exploring Marketing Research, 10/E

    Exploring Marketing Research, 10/E [ Paperback, 10th International Edition ]
    Zikmund | South-Western | 2009년 06월
    42,000원 포인트적립 840원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    EXPLORING MARKETING RESEARCH, INTERNATIONAL EDITION deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research.

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  • Best Practice Cases in Branding, 3/E

    Best Practice Cases in Branding, 3/E [ Paperback, 3rd Edition ]
    Kevin Keller | Prentice Hall | 2007년 01월
    20,000원 포인트적립 1,000원
    The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. K...

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  • The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches

    The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches [ Hardcover ]
    Nagdeman, Jay | Wiley | 2009년 04월
    28,000원 포인트적립 560원
    The Professional's Guide to Financial Services Marketing is directed to any financial services professional?from individual representatives to executives of large financial services companies?who is looking for better ways to create the relevant marketplace differentiation and competitive advantage ...
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  • Marketing Research Essentials, 7/E

    Marketing Research Essentials, 7/E with SPSS [ Paperback, 7th Edition ]
    Carl McDaniel Jr., Roger Gates | John Wiley & Sons | 2010년 06월
    42,000원 포인트적립 840원
    Filled with engaging, current examples drawn from the authors′ ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the market co?authored by a full?time marketing researc...
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  • Sales Management : Teamwork, Leadership, and Technology, 6/E

    Sales Management : Teamwork, Leadership, and Technology, 6/E [ Hardcover, 6th Edition ]
    Charles Futrell | Thomson/South-Western College Pub. | 2000년 05월
    구매혜택
    교재 특가 할인도서
    11,000원 (66% 할인) 포인트적립 0원
    Completely revised and updated for 21st century selling, this popular text has been updated to reflect issues affecting salespeople today and beyond. The most current text on the market, Sales Management focuses on topics most important to today's organizations, including team building, leadership, ...
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  • Promotion and Integrated Marketing Communications

    Promotion and Integrated Marketing Communications [ Hardcover ]
    Richard J. Semenik | Thomson/South-Western College Pub. | 2001년 03월
    구매혜택
    교재 특가 할인도서
    11,000원 (69% 할인) 포인트적립 0원
    Designed to meet the needs of the business student, this text provides balanced coverage of all communication tools-advertising, personal selling, sales promotion, sponsorship, direct marketing, point-of-purchase, public relations, and Internet communications. Unlike other books, this unique text te...

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  • Marketing Management, 2/E

    Marketing Management, 2/E [ Paperback, 2nd Edition ]
    Michael R. Czinkota, Masaaki Kotabe | Thomson/South-Western College Pub. | 2000년 05월
    구매혜택
    교재 특가 할인도서
    11,000원 (63% 할인) 포인트적립 0원
    A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't need to be written like an encyclopedia. That's why Marketing Management, 2e by Michael Czinkota and Masaaki Kotabe takes a direct, "no bull" approach, bringing concepts to life without dry e...
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  • International Marketing, 7/E

    International Marketing, 7/E [ Hardcover, 7th Edition ]
    Michael R. Czinkota | Thomson/South-Western College Pub. | 2004년 01월
    구매혜택
    교재 특가 할인도서
    11,000원 (69% 할인) 포인트적립 0원
    Offering information on a range of international marketing topics, this text begins with start-up operations, and covers market entry considerations. It concludes with the international issues confronting giant global marketers.

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  • IMC : An Integrated Marketing Communications Exercise, 2/E

    IMC : An Integrated Marketing Communications Exercise, 2/E [ Paperback, 2nd Edition ]
    Bernard Jakacki | Thomson/South-Western College Pub. | 2001년 01월
    구매혜택
    교재 특가 할인도서
    11,000원 (56% 할인) 포인트적립 0원
    Learn the steps of putting together a fully integrated marketing communications program as you develop a mock IMC campaign with this easy-to-follow project workbook. This comprehensive supplementary package puts the reader in the role of a client services manager at a major full-service integrated m...
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  • Consumer Behavior, 9/E

    Consumer Behavior, 9/E [ Hardcover, 9th Edition ]
    Roger D. Blackwell, Paul W. Miniard, James F. Engel | Thomson/South-Western College Pub. | 2000년 08월
    구매혜택
    특별할인도서
    11,000원 (56% 할인) 포인트적립 0원
    A textbook which focuses on economic, demographic and sociocultural trends, serving to alert students to the many aspects that impact buyer behaviour and long-term strategic planning. The EKB model as well as core chapter information, has been updated to reflect the impact of technology on consumer ...

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  • Best Practices in International Marketing

    Best Practices in International Marketing [ Paperback ]
    Ilkka A. Ronkainen, Michael R. Czinkota | Harcourt College Publishers | 2002년 01월
    구매혜택
    교재 특가 할인도서
    11,000원 (63% 할인) 포인트적립 0원
    Twenty-three papers provide an overview of the subject of international marketing, addressing environments and markets, market entry and development, the marketing mix, and marketing performance and evaluation.
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  • Marketing Research, 6/E

    Marketing Research, 6/E [ Paperback, 6th Edition ]
    Alvin C. Burns, Ronald F. Bush | Pearson Education | 2009년 09월
    45,000원 포인트적립 900원
    For undergraduate marketing research courses. The “nuts and bolts” of marketing research.Marketing Research gives students a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. Written at a level first-time marketing research studen...
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  • Marketing Strategy

    Marketing Strategy A Decision Focused Approach [ Paperback, 7th Edition ]
    Orville Walker, John Mullins, Harper W Boyd Jr. | McGraw-Hill Higher Education | 2010년 02월
    38,000원 포인트적립 760원
    Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationshi...

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  • E-Marketing, 5/E

    E-Marketing, 5/E [ Paperback, 5th International Edition ]
    Judy Strauss, Raymond Frost | Pearson Education | 2009년 01월
    35,000원 포인트적립 700원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The fifth edition assists all marketers in understanding the Internet and its social media for improving brand images, sales, and profit...

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  • Advertising and Promotion, 8/E

    Advertising and Promotion, 8/E [ Paperback, 8th International Edition ]
    George E. Belch, Michael A. Belch | McGraw-Hill | 2008년 08월
    40,000원 포인트적립 800원
    개정판이 출간되었습니다.
    The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media...

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