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  • Advertising & IMC: Principles and Practice, Global Edition

    Advertising & IMC: Principles and Practice, Global Edition [ Paperback, 11th Global Edition Edition ]
    Wells, William | Pearson Education Limited | 2019년 06월
    48,000원 포인트적립 960원
    For courses in introductory advertising.Increase the relevancy and effectiveness of marketing communicationsAdvertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers.
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  • Strategic Marketing Planning

    Strategic Marketing Planning [ Paperback, 2nd Edition ]
    Gilligan, Colin / Wilson, Richard M. S. | Routledge | 2009년 04월
    42,000원 포인트적립 840원
    'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and s...
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  • International Finance: Contemporary Issues

    International Finance: Contemporary Issues [ Paperback, 4th Edition ]
    Levi, Maurice D. / Das, Dilip | Routledge | 2005년 03월
    45,000원 포인트적립 900원
    This impressive new edition builds and improves upon the popular style and structure of the original. With new data, improved pedagogy, and coverage of all of the main developments in international finance over the last few years. This book is sure to be a hit with students and their lecturers in In...
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  • Positioning: The Battle for Your Mind

    수입
    Positioning: The Battle for Your Mind The Battle for Your Mind [ Paperback ]
    알 리스,잭 트라우트 저 | McGraw-Hill Companies | 2013년 01월
    31,570원 (18% 할인) 포인트적립 1,580원
    커뮤니케이션이 과다하게 범람하고 있는 현대 사회에서 마케팅 및 광고 전략의 새로운 돌파구를 제시한 책. 마케팅 분야의 권위자인 알 리스와 잭 트라우트는 이 책에서 'Positioning'이라는 새로운 개념을 정의하며, 풍부한 사례를 통해 고객의 마음에 상품과 서비스를 자리잡게 하는 포지셔닝에 대해서 설명해주고 있다. ...
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  • Basic Marketing Research

    Basic Marketing Research Customer Insights and Managerial Action [ Hardcover, 8 HAR/PSC ]
    Brown, Tom J. / Suter, Tracy A. / Churchill, Gilbert A., Jr. | Cengage Learning | 2013년 11월
    99,000원 포인트적립 1,980원
    Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? It is a best seller because it's written from a student's perspective. Authors Brown, Suter, and Churchill know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that tim...
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  • Marketing Strategy, 7/E (IE)

    Marketing Strategy, 7/E (IE) [ Paperback, 7th International Edition ]
    Orville C. Walker, John W. Mullins | McGraw-Hill | 2012년 07월
    38,000원 포인트적립 760원
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  • Financial Markets and Corporate Strategy, 2/E (IE)

    Financial Markets and Corporate Strategy, 2/E (IE) [ Paperback, 2nd International Edition ]
    McGraw-Hill | 2012년 09월
    43,000원 포인트적립 860원

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  • Internet Marketing

    Internet Marketing [ Paperback ]
    Paul S. Richardson | McGraw-Hill | 2000년 12월
    27,000원 포인트적립 540원
    This text describes how marketers are using the Internet to decrease transaction costs, improve brand image, enhance customer relations, and create entirely new distribution channels for products and services. Richardson mixes a collection of current readings to introduce the student to fundamental ...
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  • Doing Business in Emerging Markets

    수입
    Doing Business in Emerging Markets [ Paperback, POD 주문제작도서 ]
    S. Tamer Cavusgil, Pervez N. Ghauri, Ayse A. Akcal | Sage Publications (CA) | 2012년 11월
    124,680원 (5% 할인) 포인트적립 3,750원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The Second Edition of Doing Business in Emerging Markets has been completely revised and updated to reflect the challenges and opportunities facing businesses in emerging markets, in the wake of the financial crisis. Filled with international case studies and packed with real-life examples from acro...

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  • Services Marketing, 6/E

    Services Marketing, 6/E [ Paperback, 6th Edition ]
    Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler | McGraw-Hill Higher Education | 2012년 05월
    38,000원 포인트적립 760원
    Services Marketing recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book’s content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service str...

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  • Strategic Brand Management, 4/E (IE)

    수입
    Strategic Brand Management, 4/E (IE) [ Paperback, 4th International Edition ]
    Kevin Keller | Pearson Group | 2012년 10월
    128,130원 (10% 할인) 포인트적립 6,410원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    For students, managers and senior executives studying Brand Management.Keller’s market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable e...

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  • Global Marketing (IE)

    Global Marketing (IE) [ Paperback, International Edition ]
    Ilan Alon, Eugene Jaffe | Bertrams | 2012년 05월
    38,000원 포인트적립 760원
    Hailing from America, Europe and the Middle East, the authors of Global Marketing provide a truly international and comparative perspective to the study of marketing. Examples are provided from across the continents encompassing small and medium enterprises (SMEs). In addition, well-researched multi...
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  • Internet Marketing and E-Commerce, 2/E (IE)

    Internet Marketing and E-Commerce, 2/E (IE) [ Paperback, 2nd Revised International Edition ]
    Ward Hanson, Kirthi Kalyanam | South-Western | 2006년 12월
    34,000원 포인트적립 680원
    INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online mark...
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  • The Marketing Plan Handbook, 4/E (IE)

    The Marketing Plan Handbook, 4/E (IE) [ Paperback, 4th International Edition ]
    Marian Burk Wood | Pearson Higher Education | 2010년 03월
    35,000원 포인트적립 700원
    For marketing courses that focus on creating a marketing plan.A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan. The fourth...

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  • Marketing : Defined, Explained, Applied, 2/E (IE)

    Marketing : Defined, Explained, Applied, 2/E (IE) [ Paperback, 2nd International Edition ]
    Michael Levens | Pearson Group | 2011년 01월
    40,000원 포인트적립 800원
    A unique and easy-to-read breakdown of marketing information. Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key informa...
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  • Cognitive Behaviour Therapy Case Studies

    Cognitive Behaviour Therapy Case Studies [ Paperback ]
    Thomas, Mike / Drake, Mandy | Sage Publications Ltd | 2012년 01월
    35,000원 포인트적립 700원
    Cognitive Behaviour Therapy Case Studies uniquely combines CBT with the Department of Health stepped care model to provide the first comprehensive case study-approach textbook. A step-by-step guide to using CBT, the book is structured around case examples of clients who present with the most commonl...
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  • Making of the Economic Society 13/E (IE)

    Making of the Economic Society 13/E (IE) [ paperback, 13th International Edition ]
    Robert L. Heilbroner, William Milberg | Pearson Education | 2011년 07월
    20,000원 포인트적립 400원
    With its roots in history and eyes on the future, this book traces the development of our economic society from the Middle Ages to the present, offering a balanced perspective of why our economy is the way it is and where it may be headed. It explores the catalytic role past economic trends and dyna...

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  • Quantitative Methods for Business Decisions, 6/E

    Quantitative Methods for Business Decisions, 6/E [ Paperback, 6th International Edition ]
    Jon Curwin, Roger Slater | Cengage Learning | 2012년 02월
    40,000원 포인트적립 800원
    Now entering its 6th edition Quantitative Methods for Business Decisions is regarded as one of the clearest, most accurate and comprehensive European textbooks in its field. Each chapter focuses on a selection of statistical techniques, illustrated with examples from across business, marketing, econ...

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  • Consumer Behavior

    Consumer Behavior
    Roger D. Blackwell, Paul W. Miniard, James F. Engel, Pai Di-ching, Norjaya Mohd. Yasin, Wan Jooria Hood | Cengage Learning | 2012년 02월
    40,000원 포인트적립 800원
    Consumer Behavior offers a practical approach to help students apply consumer behavior principles to their studies in business and marketing. This multi-disciplinary field can tempt both students and instructors to stray from the basic business principles they should take away from the course. The a...
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  • Global Marketing, 3/E (IE)

    Global Marketing, 3/E (IE) [ Paperback, 3rd International Edition ]
    R. J. Hughes, W. M. Pride, J. R. Kappor | Wadsworth | 2012년 02월
    35,000원 포인트적립 700원
    Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING, 3e, International Edition offers balanced coverage of developed an...
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