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  • Marketing Research & SPSS 13.0 Student CD package, 5/E (IE)

    Alvin C. Burns | Prentice Hall | 2008³â 01¿ù
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    20,000¿ø (53% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Research is the global leader in marketing research because it demonstrates how to use statistical tools in an intuitive manner....

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  • Ted Levitt on Marketing

    Ted Levitt on Marketing [ Paperback ]
    Ted Levitt | Harvard Business School Press | 2006³â 07¿ù
    31,900¿ø Æ÷ÀÎÆ®Àû¸³ 640¿ø
    Ted Levitt is one of the most widely respected thinkers in the field of marketing and management. His work and writings have changed the way scores of companies think about their businesses, organize for innovation and creativity, and market their products and services.Now, managers can have access ...

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  • Principles of Marketing 11/E

    Principles of Marketing 11/E [ Paperback/11ed. ]
    Philip Kotler, Gary Armstrong | Prentice Hall | 2005³â 02¿ù
    35,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,050¿ø
    The 11th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsi...

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  • Strategic Database Marketing : The Masterplan for Starting and Managing a Profitable Customer-Based M, 3/E

    Arthur M. Hughes | McGraw-Hill Companies | 2006³â 01¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    Web-focused strategies for turninga company¡¯s customer list into itsmost powerful competitiveadvantage.For more than a decade, Strategic DatabaseMarketing has been a popular and authoritativehow-to on database marketing, referred to everyday by marketing practitioners around the world.
  • Customer Service : A Practical Approach

    Customer Service : A Practical Approach [ Paperback, 4th Edition ]
    Elaine K. Harris | Prentice Hall | 2006³â 02¿ù
    24,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,200¿ø
    Customer Service: A Practical Approach 4eby Elaine K. HarrisToday's customer service providers and managers are more important than ever to a company's bottom line. Customer Service: A Practical Approach 4e was created to meet the growing need for qualified customer service professionals. This pra...

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  • Services Marketing Management: A Strategic Perspective

    Services Marketing Management: A Strategic Perspective A Strategic Perspective [ Paperback ]
    Kasper, Hans / Van Helsdingen, Piet / Gabbott, Mark | Wiley | 2006³â 03¿ù
    36,000¿ø Æ÷ÀÎÆ®Àû¸³ 720¿ø
    In order to deliver excellent service quality, it is critical to understand, create and deliver real value to all stakeholders. The second edition of Services Marketing Management has been thoroughly revised and restructured to provide the students with an overview of services marketing from this...
  • Marketer's Toolkit: The 10 Strategies You Need to Succeed

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    Review, Harvard Business | Harvard Business Review Press | 2006³â 02¿ù
    35,800¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,790¿ø
    Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this guide for marketers, aims to help them to turn opportunities into profits.
  • Guerrilla Marketing In 30 Days

    Guerrilla Marketing In 30 Days [ Paperback, Rough-Cut Edition ]
    Jay Conrad Levinson, Al Lautenslager | McGraw-Hill | 2005³â 01¿ù
    28,620¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,440¿ø
    A Blueprint for Great Marketing!In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics.Whether your goal is to dev...
  • Purchasing and Supply Chain Management, 4/E

    Purchasing and Supply Chain Management, 4/E [ Paperback, 4th Edition ]
    Arjan Van Weele | Cengage Learning | 2004³â 11¿ù
    28,000¿ø Æ÷ÀÎÆ®Àû¸³ 560¿ø
    Purchasing and supply chain management provides a highly structured and comprehensive approach to the fundamental principles and practice of purchasing and supply chain management. It adopts a rigorous managerial perspective on the process of purchasing and analyses its role, position and importance...
  • Asia's Star Brands

    Asia's Star Brands [ Paperback ]
    Temporal, Paul | Wiley | 2005³â 12¿ù
    20,000¿ø Æ÷ÀÎÆ®Àû¸³ 400¿ø
    Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand biographies' which chart both the growing pains and the growth potential ...
  • Advertising, 2/E

    Advertising, 2/E Concept And Copy [ Paperback, 2nd Edition ]
    George Felton | Norton Creek Press | 2005³â 11¿ù
    33,000¿ø Æ÷ÀÎÆ®Àû¸³ 660¿ø
    How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing...
  • Essentials of Marketing, 5/E

    Essentials of Marketing, 5/E [ Paperback, 5th Edition ]
    Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel | Thomson | 2005³â 10¿ù
    11,000¿ø (63% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
    ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated b...

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  • The Brand Gap: Revised Edition

    The Brand Gap: Revised Edition [ Paperback, 2nd Edition ]
    Neumeier, Marty | New Riders Publishing | 2005³â 07¿ù
    18,000¿ø Æ÷ÀÎÆ®Àû¸³ 360¿ø
    The second edition features a 220-term brand glossary and a premium softcover binding. THE BRAND GAP is the first book to present a unified theory of brand. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite...

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  • New Products Management, 8/E

    New Products Management, 8/E [ Hardcover, 8th Edition ]
    C.Merle Crawford,C.Anthony Di Benedetto | McGraw-Hill College | 2005³â 01¿ù
    256,090¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 12,810¿ø
    NEW PRODUCTS MANAGEMENT by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organ...
  • Powerful Exhibit Marketing: The Complete Guide to Successful Trade Shows, Conferences and Consumer Shows

    Siskind, Barry | Wiley | 2005³â 05¿ù
    20,000¿ø Æ÷ÀÎÆ®Àû¸³ 600¿ø
    ¼º°øÀûÀÎ Àü½Ãȸ, ¹Ú¶÷ȸ °³ÃÖ¸¦ À§ÇÑ ÀͽºÈ÷ºñ¼Ç ¸¶ÄÉÆÃÀÇ °³·Ð¼­. Àü½Ãȸ, ¹Ú¶÷ȸ, °¢Á¾ ¼î, ÇÁ·Î´öÆ® ··Äª, ½ºÆ÷Ã÷À̺¥Æ® µî ´Ù¾çÇÑ ¸ÇÅõ¸Ç ÇÁ·Î¸ð¼ÇÀº Á¡Á¡ ¸¶ÄÉÆà Àüü¿¡¼­ Â÷ÁöÇÏ´Â ºñÁßÀ» ´Ã·Á³ª°¡°í ÀÖ´Ù. Àü¹® Àü½Ãȸ ÄÁ¼³ÅÏÆ®ÀÎ ÀúÀÚ´Â ´Ü°èº° Çعý Á¦½Ã¿Í ÁÖ¿ä ºÎºÐ¿¡¼­ÀÇ ¾îµå¹ÙÀ̽º¸¦ ÅëÇØ ¼º°øÀûÀÎ Àü½Ã À̺¥...

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  • Sales Management, 8/E

    Dalrymple | Wiley | 2004³â 01¿ù
    35,000¿ø Æ÷ÀÎÆ®Àû¸³ 700¿ø

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  • Quantitative Analysis in Marketing Management

    Moutinho, Luiz / Goode, Mark / Davies, Fiona | Wiley | 1998³â 01¿ù
    26,000¿ø Æ÷ÀÎÆ®Àû¸³ 520¿ø
    This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management.

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  • Marketing Research, 7/E

    Marketing Research, 7/E [ Hardcover ]
    David A. A. Aaker, George S. Day, V. Kumar | Wiley | 2000³â 07¿ù
    34,000¿ø Æ÷ÀÎÆ®Àû¸³ 680¿ø
    The authors first show both practicing and future managers and researchers where marketing research fits into the organization and how it fuels decision-making. Then they detail each element of the process in a way that helps to develop sound decision-making skills. Finally, they spotlight how marke...

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  • Getting Started in Options 4/E

    Thomsett | Wiley | 2001³â 01¿ù
    25,000¿ø Æ÷ÀÎÆ®Àû¸³ 500¿ø
    A new edition demystifies options for individual investorsInvesting in options sounds so risky that many people fail to capitalize on this potentially lucrative opportunity. In non-technical, easy-to-follow terms, this new edition of Getting Started in Options thoroughly demystifies the options mark...
  • Getting Started in Internet Auctions

    Elliott | Wiley | 2001³â 01¿ù
    25,000¿ø Æ÷ÀÎÆ®Àû¸³ 750¿ø
    This book describes winning strategies for both online buyers and sellers, including how to spot inferior merchandise, how to negotiate successfully, pricing information, and more. Original.

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