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  • Sales Force Management, 10/E

    Sales Force Management, 10/E [ Hardcover, 10th Edition ]
    Mark Johnston, Greg Marshall | McGraw-Hill Higher Education | 2010년 02월
    37,000원 포인트적립 740원
    Sales Force Management, 10e remains the most definitive text in the field today. Mark Johnston and Greg Marshall team up to maintain the quality and integrity of earlier editions while also breaking new ground with relevant new content for the changing field. The familiar framework of this text ? fr...

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  • Operations Management, 5/E

    Operations Management, 5/E Contemporary Concepts and Cases [ Paperback, 5th Edition ]
    Roger Schroeder, Susan Meyer Goldstein, M. Johnny Rungtusanatham | McGraw-Hill Higher Education | 2010년 01월
    41,000원 포인트적립 820원
    Operations Management: Contemporary Concepts and Cases, is an ideal book for the instructor seeking a short text with cases. This book employs a cross-functional perspective, appealing to non-majors and practical for use in an MBA level course in operations management. The size and price of the book...

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  • Management

    Management Leading & Collaborating in the Competitive World [ Hardcover, 9th Edition ]
    Thomas S Bateman, Scott A Snell | McGraw-Hill Higher Education | 2010년 02월
    39,000원 포인트적립 780원
    Bateman and Snell’s Management Leading & Collaborating in a Competitive World is a text with a fully modernized functional approach. This text is maintaining the four traditional functions of planning, organizing, leading, and controlling, while modernizing and re-visioning the concepts as deliveri...

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  • International Business, 8/E

    International Business, 8/E [ Paperback, 8th Edition ]
    Charles W. L. Hill | McGraw-Hill Higher Education | 2010년 02월
    38,000원 포인트적립 760원
    Market-defining since it was first introduced, International Business 8e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to...

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  • MIS Essentials, 1/E (IE)

    MIS Essentials, 1/E (IE) [ Paperback, 1st International Edition ]
    David Kroenke | Prentice Hall | 2010년 01월
    구매혜택
    교재 균일가 도서
    10,000원 (71% 할인) 포인트적립 500원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    MIS Essentials provides instructors with a brief text that will cover the basics of how information systems are used to solve business problems. In the 21st Century, every business professional must be able to effectively use information systems, and MIS Essentials prepares students to do just that....

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  • Government and Not-for-Profit Accounting

    Government and Not-for-Profit Accounting Concepts and Practices [ Hardcover, 5th Edition ]
    Michael H. Granof,Saleha B. Khumawala | John Wiley & Sons Inc | 2010년 02월
    70,000원 포인트적립 1,400원
    Known for its accessible writing style and concept-based presentation, this book arms accountants with critical information that accountants will be able to apply throughout their careers. New coauthor Saleha Khumawala brings a fresh voice to make the content even more engaging in the new edition. E...
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  • Marketing for Hospitality and Tourism, 5/E

    Marketing for Hospitality and Tourism, 5/E [ Paperback, 5th International Edition ]
    필립 코틀러 저 | Prentice Hall | 2009년 06월
    43,000원 포인트적립 860원
    The most widely used Hospitality marketing text-this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors' expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing manage...

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  • Project Management: Best Practices

    Project Management: Best Practices Achieving Global Excellence [ Hardcover ]
    Harold R. Kerzner,International Institute for Learning | John Wiley & Sons Inc | 2010년 02월
    75,000원 포인트적립 1,500원
    This Second Edition of Harold Kerzner’s Project Management: Best Practices: Achieving Global Excellence provides insight from senior executives from over fifty world-class companies on successful project management implementation. The Second Edition presents more extensive and in-depth information ...
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  • Corporate Finance, 8/E

    Corporate Finance, 8/E [ Paperback, 8th International Edition ]
    Richard A. Brealey, Stewart C. Myers, Franklin Allen | McGraw-Hill Higher Education | 2005년 03월
    33,000원 포인트적립 660원
    개정판이 출간되었습니다.
    Part One- Value 1- Finance and the Financial Manager 2- Present Values, the Objectives of the Firm, and Corporate Governance 3- How to Calculate Present Values 4- The Value of Bonds and Common Stocks 5- Why Net Present Value Leads to Better Investment Decisions than Other Criteria 6- Making Investme...

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  • Excellence in Business Communication, 8/E

    Excellence in Business Communication, 8/E [ Paperback, 8th International Edition ]
    John V. Thill, Courtland L. Bovee | Pearson Education | 2008년 03월
    39,000원 포인트적립 780원
    For undergraduate business communication courses. Thill/Bovee, Excellence in Business Communication 8e, delivers an abundance of the most realistic model documents so your students can learn by example.

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  • Entrepreneurship, 3/E

    Entrepreneurship, 3/E Successfully Lanuching New Ventures [ Paperback, 3rd Edition ]
    Bruce Barringer, Duane Ireland | Pearson Education | 2009년 11월
    37,000원 포인트적립 740원
    Undergraduate course in Entrepreneurship and New Venture creation. Entrepreneurship 2/e takes students on the entire journey of launching a new venture, with a unique emphasis on the front end of the entrepreneurial process.

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  • Enterprise Systems for Management

    Enterprise Systems for Management [ Paperback, International Edition ]
    Luvai Motiwalla, Jeffrey Thompson | Pearson Education | 2008년 10월
    25,000원 포인트적립 500원
    For undergraduate and MBA-level Enterprise Systems courses.Motiwalla teaches students the components of an ERP system as well as the process of implementing the systems within a corporation to increase its success.Emphasizes the Value of Enterprise Systems The goal of this text is to educate student...
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  • Essentials of Services Marketing, 1/E

    Essentials of Services Marketing, 1/E [ Paperback, 1st International Edition ]
    Christopher H. Lovelock, Jochen Wirtz, Patricia Chew | Pearson Education | 2008년 10월
    구매혜택
    교재 균일가 도서
    10,000원 (74% 할인) 포인트적립 500원
    Essentials of Services Marketing(ESM1), 1st edition, is the only introductory services marketing textbook presented in full color. Written by Lovelock, Wirtz and Chew, this text’s presentation of visual learning aids, coupled with the reader-friendly use of language will impress upon students that ...

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  • Principles of Marketing, 1/E

    Principles of Marketing, 1/E A Global Perspective [ Paperback, 1st International Edition ]
    Philip Kotler, Gary Armstrong, Chin Tiong Tan | Pearson Education | 2008년 10월
    구매혜택
    교재 균일가 도서
    10,000원 (74% 할인) 포인트적립 500원
    개정판이 출간되었습니다.
    Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right context. Principles of Marketing: A Global Perspective seeks to do just that by exposing your students to a wide variety of contexts?whether international or from within Asia?that are pre...

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  • MIS Cases, 4/E

    MIS Cases, 4/E Decision Making wih Application Software [ Paperback, 4th International Edition ]
    Lisa Miller | Pearson Education | 2008년 05월
    35,000원 포인트적립 700원
    For introductory management information systems courses. MIS Cases gives students practice solving business problems using application software. For introductory management information systems courses.MIS Cases gives students practice solving business problems using application software.**All of the...
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  • Operations Research and Networks

    Operations Research and Networks [ Hardcover ]
    Finke, Gerd | Wiley-Iste | 2008년 10월
    133,000원 포인트적립 2,660원
    This book presents the principal concepts of operations research (OR) as tools for the planning, support, and management of various types of networks, including both physical and logical networks. It analyzes real problems, and offers a collection of models for many application areas, together with ...

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  • Tourism Management : Managing for Change, 3/E

    Tourism Management : Managing for Change, 3/E [ Paperback, 3rd Edition ]
    Stephen Page | Butterworth-Heinemann | 2009년 01월
    36,000원 포인트적립 720원
    Tourism Management: managing for change is a complete synthesis of tourism, from its beginnings through to the major impacts it has on today's global community, the environment and economy. Provocative and stimulating, it challenges the conventional thinking and generates reflection, thought and deb...

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  • Strategic Management of Technology and Innovation, 5/E

    Strategic Management of Technology and Innovation, 5/E [ Paperback, 5th Edition ]
    Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright | McGraw-Hill Higher Education | 2008년 02월
    45,000원 포인트적립 900원
    Burgelman, Maidique, and Wheelwright have written the market leading text for a course in technology and innovation. This text covers the latest research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases and instru...

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  • Teams That Click : The Results Driven Manager Series

    한정판매
    Teams That Click : The Results Driven Manager Series [ Paperback ]
    Harvard Business School Press | Harvard Business School Press | 2004년 04월
    8,040원 (60% 할인) 포인트적립 90원
    This book offers managers advice on building teams, making the most of diverse skills, avoiding common problems, managing conflict, generating fresh ideas, boosting productivity, communication, and reward systems. There is no index.

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  • Hospitality Strategic Management

    Hospitality Strategic Management Concepts and Cases [ Hardcover, 2nd Edition ]
    Enz, Cathy A. | John Wiley & Sons | 2009년 03월
    69,000원 포인트적립 1,380원
    Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover curren...
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