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  • Principles of Marketing, 1/E

    Principles of Marketing, 1/E A Global Perspective [ Paperback, 1st International Edition ]
    Philip Kotler, Gary Armstrong, Chin Tiong Tan | Pearson Education | 2008년 10월
    구매혜택
    교재 균일가 도서
    10,000원 (74% 할인) 포인트적립 500원
    개정판이 출간되었습니다.
    Marketing has gotten more global, and there is a need to develop marketers who understand marketing in the right context. Principles of Marketing: A Global Perspective seeks to do just that by exposing your students to a wide variety of contexts?whether international or from within Asia?that are pre...

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  • MIS Cases, 4/E

    MIS Cases, 4/E Decision Making wih Application Software [ Paperback, 4th International Edition ]
    Lisa Miller | Pearson Education | 2008년 05월
    35,000원 포인트적립 700원
    For introductory management information systems courses. MIS Cases gives students practice solving business problems using application software. For introductory management information systems courses.MIS Cases gives students practice solving business problems using application software.**All of the...
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  • Operations Research and Networks

    Operations Research and Networks [ Hardcover ]
    Finke, Gerd | Wiley-Iste | 2008년 10월
    133,000원 포인트적립 2,660원
    This book presents the principal concepts of operations research (OR) as tools for the planning, support, and management of various types of networks, including both physical and logical networks. It analyzes real problems, and offers a collection of models for many application areas, together with ...

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  • Tourism Management : Managing for Change, 3/E

    Tourism Management : Managing for Change, 3/E [ Paperback, 3rd Edition ]
    Stephen Page | Butterworth-Heinemann | 2009년 01월
    36,000원 포인트적립 720원
    Tourism Management: managing for change is a complete synthesis of tourism, from its beginnings through to the major impacts it has on today's global community, the environment and economy. Provocative and stimulating, it challenges the conventional thinking and generates reflection, thought and deb...

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  • Strategic Management of Technology and Innovation, 5/E

    Strategic Management of Technology and Innovation, 5/E [ Paperback, 5th Edition ]
    Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright | McGraw-Hill Higher Education | 2008년 02월
    45,000원 포인트적립 900원
    Burgelman, Maidique, and Wheelwright have written the market leading text for a course in technology and innovation. This text covers the latest research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases and instru...

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  • Teams That Click : The Results Driven Manager Series

    한정판매
    Teams That Click : The Results Driven Manager Series [ Paperback ]
    Harvard Business School Press | Harvard Business School Press | 2004년 04월
    8,040원 (60% 할인) 포인트적립 90원
    This book offers managers advice on building teams, making the most of diverse skills, avoiding common problems, managing conflict, generating fresh ideas, boosting productivity, communication, and reward systems. There is no index.

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  • Hospitality Strategic Management

    Hospitality Strategic Management Concepts and Cases [ Hardcover, 2nd Edition ]
    Enz, Cathy A. | John Wiley & Sons | 2009년 03월
    69,000원 포인트적립 1,380원
    Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover curren...
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  • Managerial Economics & Business Strategy, 6/E

    Managerial Economics & Business Strategy, 6/E [ Paperback, IE ]
    Michael Baye | McGraw-Hill College | 2007년 10월
    35,000원 포인트적립 700원

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  • Human Resource Management, 2/E

    Human Resource Management, 2/E An Asian Perspective [ Paperback, 2nd Edition ]
    Gary Dessler, Tan Chwee Huat | Pearson Education | 2008년 07월
    33,000원 포인트적립 660원
    The new edition of Human Resource Management : An Asian Perspective (Second Edition) aims to make reading and learning HRM easier for students as well as highlights real life examples of companies doing business in Asia.

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  • Essentials of Operations Management

    Essentials of Operations Management [ Paperback ]
    Young, Scott T. | Sage Publications, Inc | 2009년 02월
    32,000원 포인트적립 640원
    Essentials of Operations Management has been designed for those who want an inexpensive text that will provide only the essential information related to operations. Written by an author with many years of teaching experience at both the undergraduate and MBA level, Essentials of Operations Managemen...
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  • Legal, Ethical and International Environment of Business

    Legal, Ethical and International Environment of Business With Infotrac [ Paperback, International Edition ]
    Mary J. Dundas, Herbert M. Bohlman | South-Western College | 2004년 05월
    49,000원 포인트적립 980원
    This legal environment text offers balanced coverage of private law and public law. To illustrate the legal points covered, the authors have integrated cases in the language of the court into each chapter. Strong ethical coverage helps students understand the need for responsible decisions.
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  • International Business Law and It's Environment

    International Business Law and It's Environment [ Paperback,International Edition ]
    Beverly Earle, Richard Schaffer | Thomson/South-Western College Pub. | 2004년 05월
    구매혜택
    교재 특가 할인도서
    11,000원 (75% 할인) 포인트적립 0원
    The text uses a thematic approach to managing the risks of trade in goods and services, the protection and licensing of intellectual property, and foreign direct investment. The authors examine both private and public law issues from both an international and comparative perspective. This edition fo...

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  • Fundamentals of Business Law

    Fundamentals of Business Law [ Paperback,International Edition ]
    Roger Miller, Gaylord A. Jentz | South-Western College | 2004년 01월
    43,000원 포인트적립 860원
    This text is designed as a brief paperback focusing on the core business law topics (including contracts and sales) and is positioned to answer objections based on cost.
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  • Business Law and the Regulation of Business

    Business Law and the Regulation of Business [ Paperback,International Edition ]
    Richard Mann, Barry Roberts | South-Western College | 2004년 02월
    49,000원 포인트적립 980원
    This text provides a concise explanation of the statutory and case law that affects business with the objective of enabling students to use the law as a source for business decision-making. Excellent preparation for CPA exams and numerous critical thinking features are particular strengths of this t...
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  • Business Ethics

    Business Ethics Case Studies and Selected Readings [ Paperback, International Edition ]
    Marianne M. Jennings | South-Western College | 2005년 05월
    39,000원 포인트적립 780원
    This text provides a thorough training and thought-provoking experience on business ethics. To teach students the critical skill of applying ethical principles in a business setting, this text pulls together from the author's vast teaching and business experience, an incredible array of real-life ex...

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  • Anderson's Business Law and the Legal Environment, Comprehensive Edition

    Anderson's Business Law and the Legal Environment, Comprehensive Edition [ Paperback,Comprehensive Edition ]
    Marianne M. Jennings, David P. Twomey | South-Western College | 2004년 05월
    47,000원 포인트적립 940원

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  • Complex Systems Leadership Theory: New Perspectives from Complexity Science on Social and Organizational Effectiveness

    수입
    Complex Systems Leadership Theory: New Perspectives from Complexity Science on Social and Organizational Effectiveness New Perspectives from Complexity Science on Social and Organizational Effectiveness [ Hardcover ]
    Hazy, James K. / Goldstein, Jeffrey A. / Lichtenstein, Benyamin B. | Isce Publishing | 2007년 09월
    118,100원 (10% 할인) 포인트적립 5,910원
    This book, written by leading experts in the field, is intended for thoughtful leaders, advisors, and academics who want to better understand cutting edge thinking and the latest research on leadership in the complex, highly interconnected organization of today.Unlike most books on the subject, it d...
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  • Business and Administrative Communication, 8/E

    Business and Administrative Communication, 8/E [ Paperback, 8th International Edition ]
    Kitty Locker | McGraw-Hill Higher Education | 2007년 11월
    32,000원 포인트적립 640원
    This Eighth Edition of Business and Administrative Communication by Donna Kienzler and Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker's text uses a student-friendly writing style an...

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  • International Business: The Challenge of Global Competition, 11/E

    International Business: The Challenge of Global Competition, 11/E [ Paperback, 11th Edition ]
    Donald Ball,Wendell McCulloch,Michael Geringer | McGraw-Hill Higher Education | 2007년 09월
    32,000원 포인트적립 640원
    International Business: The Challenge of Global Competition, 11th Edition, by Ball, McCulloch, Geringer, Minor and McNett continues to be the most objective and thorough treatment of International Business available for students.

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  • Classic Drucker: From the Pages of Harvard Business Review

    수입
    Classic Drucker: From the Pages of Harvard Business Review [ Hardcover ]
    Drucker, Peter F. | Harvard Business Review Press | 2006년 03월
    35,800원 (18% 할인) 포인트적립 1,790원
    Peter Drucker at his best- direct, wise, and challenging. One of this century's most highly regarded students of management, Peter F. Drucker sought out, identified, and examined the most important issues confronting managers, from corporate strategy to management style to social change. Through his...
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