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  • Gower Handbook of Supply Chain Management

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    Gattorna, John | Routledge | 2024³â 06¿ù
    64,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,230¿ø
    The ability to build and also maintain a world class logistics and distribution network is an essential ingredient in the success of the world's leading businesses, but keeping pace with changes in your sector and in others is hard to do. With the Gower Handbook of Supply Chain Management you will n...
  • Adventure in Service-Learning

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    Adventure in Service-Learning Developing Knowledge, Values and Responsibility [ Paperback ]
    Kerins, Anto T. | Routledge | 2024³â 06¿ù
    64,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,230¿ø
    An Adventure in Service-Learning is a well written and easy to read book which introduces the newcomer to service-learning and provides the seasoned practitioner with an analysis of this most interesting teaching method. Its discussion of learning will be of interest to educationists and its conside...
  • People, Planet and Profit

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    People, Planet and Profit Socio-Economic Perspectives of CSR [ Paperback ]
    Idowu, Samuel O. / Kasum, Abubakar S. | Routledge | 2024³â 06¿ù
    64,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,230¿ø
    Many studies examine the relationship between good governance within corporations and socially responsible behaviour. In People, Planet and Profit the emphasis is on what corporations take from and give back to their stakeholders when apparently behaving in a corporately responsible fashion. Stakeho...
  • Socialize Your Patient Engagement Strategy

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    Socialize Your Patient Engagement Strategy How Social Media and Mobile Apps Can Boost Health Outcomes [ Paperback ]
    Affinito, Letizia / Mack, John | Routledge | 2024³â 06¿ù
    64,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,230¿ø
    Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, healthcare professionals and uses new media to enable gathering, sharing and communication of information to achieve patient-centricity and provide bet...
  • Healthcare Relationship Marketing

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    Healthcare Relationship Marketing Strategy, Design and Measurement [ Paperback ]
    Haimowitz, Ira J. | Routledge | 2024³â 06¿ù
    72,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,630¿ø
    This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also con...
  • Developing a Plan for the Planet

    Developing a Plan for the Planet A Business Plan for Sustainable Living [ Paperback ]
    Chambers, Ian / Humble, John | Routledge | 2024³â 06¿ù
    64,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,230¿ø
    The scale of the global issues we are facing today: unsustainable population growth; climate change; energy supplies; water and food supplies; planet sustainability and biodiversity; extreme poverty; global health; universal education; conflict management and financing sustainability are more daunti...
  • Stories, Visions and Values in Voluntary Organisations

    Schwabenland, Christina | Routledge | 2024³â 06¿ù
    72,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,630¿ø
    Christina Schwabenland provides rich insights into the ways in which people take action through organizations to realize their visions of a better world. Specific topics addressed include the role of storytelling in starting a new organization, managing hope and despair, empowering participatory lea...
  • Project Delivery in Business-as-Usual Organizations

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    Carroll, Tim | Routledge | 2024³â 06¿ù
    72,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,630¿ø
    Tim Carroll's Project Delivery in Business-as-Usual Organizations, provides an authoritative guide to improving project delivery in organizations such as banks, insurance, business and consumer service companies, hospitals, local and national government. This is a 'must-read' book to help managers r...
  • Shoppernomics

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    Shoppernomics How to Shorten and Focus the Shoppers' Routes to Purchase [ Paperback ]
    Mullin, Roddy / Harper, Colin | Routledge | 2024³â 06¿ù
    64,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,230¿ø
    What happens from the moment the thought of a purchase occurs, to ownership, is a journey that is impacted by media, advice, packaging and now even experiencing the product or service. Many of the impact messages are way off the target - brand managers, agencies, retailers would give their eye teeth...
  • Brand Risk

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    Brand Risk Adding Risk Literacy to Brand Management [ Paperback ]
    Abrahams, David | Routledge | 2024³â 06¿ù
    72,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,630¿ø
    Responsible risk taking is central to effective brand management. Risk literacy is the marketer's third necessary competence, alongside strategic insight and financial understanding. Brand Risk is a practical and accessible book for those who hold responsibilities in marketing or risk management, Da...
  • Global Business Handbook

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    Global Business Handbook The Eight Dimensions of International Management [ Paperback ]
    Hooper, Mark J. / Newlands, David | Routledge | 2024³â 06¿ù
    72,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,630¿ø
    The Global Business Handbook is based on the structure of the very successful IA?¢æ?SEG International School of Management's programme on international management. Concentrating on the big developments that are currently happening internationally, the book considers how managers operating in the glo...
  • Governance of the Petroleum Sector in an Emerging Developing Economy

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    Appiah-Adu, Kwaku | Routledge | 2024³â 06¿ù
    64,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,230¿ø
    Oil exploration in the developing world has been and continues to be a high profile and high risk activity, often featured in the media and widely debated. Using the perspective of Ghana and comparisons with countries such as Trinidad and Tobago, and Norway, the contributors, global experts in their...
  • Premium by Design

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    Premium by Design How to Understand, Design and Market High End Products [ Paperback ]
    Bevolo, Marco / Gofman, Alex | Routledge | 2024³â 06¿ù
    64,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,230¿ø
    Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you might also succeed. It is about better, but reachable and real...
  • Effective Client Management in Professional Services

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    Effective Client Management in Professional Services How to Build Successful Client Relationships [ Paperback ]
    Berkovi, Jack | Routledge | 2024³â 06¿ù
    64,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,230¿ø
    Effective Client Management in Professional Services explains how firms become client-centric, providing a comprehensive, pragmatic guide to the Client relationship journey, from identifying potential Clients to their engagement, care, retention, development, loyalty and beyond. The handbook format ...
  • How to Measure and Manage Your Corporate Reputation

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    Hannington, Terry | Routledge | 2024³â 06¿ù
    72,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,630¿ø
    The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all victims of their 'infectious history'. Terry ...
  • Integrated Assurance

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    Integrated Assurance Risk Governance Beyond Boundaries [ Paperback ]
    Kubitscheck, Vicky | Routledge | 2024³â 06¿ù
    64,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,230¿ø
    Much has been written about assurance, but mainly by those who provide it - the professionals such as internal auditors, accountants and information security technologists for the purpose of advancing their professional practices. Less is written for or by those in governance who need it for the eff...
  • Advanced Database Marketing

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    Advanced Database Marketing Innovative Methodologies and Applications for Managing Customer Relationships [ Paperback ]
    Bock, Koen W. De / Coussement, Kristof | Routledge | 2024³â 06¿ù
    72,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,630¿ø
    While the definition of database marketing hasn?¢æ?t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances i...
  • Man-Made

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    Man-Made Why So Few Women Are in Positions of Power [ Paperback ]
    Tutchell, Eva / Edmonds, John | Routledge | 2024³â 06¿ù
    64,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,230¿ø
    Eva Tutchell and John Edmonds?¢æ? Man-Made looks at women in business, government and not-for-profit organizations to explore the reasons behind - and the solutions to - the gross underrepresentation of women in leadership positions. Along the way, the authors look at the value of work for women and...
  • Corporate Community Involvement

    Corporate Community Involvement A Visible Face of CSR in Practice [ Paperback ]
    Uyan-Atay, Bilge | Routledge | 2024³â 06¿ù
    64,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,230¿ø
    There has been tremendous growth in CCI projects in recent years and the projects incorporated into some companies?¢æ? strategy implementation are now so extensive that they are having a profound impact on community development. In Corporate Community Involvement, Bilge Uyan-Atay examines CCI as a d...
  • Sustainable Entrepreneurship

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    Sustainable Entrepreneurship Discovering, Creating and Seizing Opportunities for Blended Value Generation [ Paperback ]
    Lindgreen, Adam / Vallaster, Christine / Maon, Fran?ois | Routledge | 2024³â 06¿ù
    64,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,230¿ø
    This book comprehensively review key dimensions of the sustainable entrepreneurship phenomenon to establish an essential definition and up-to-date picture of the field. Sustainable Entrepreneurship is an important resource for entrepreneurs, policy makers as well as students in the fields of entrepr...
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