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  • Hitmakers

    수입
    Hitmakers How Brands Influence Culture [ Paperback, 1st Edition ]
    Ana Andjeli | Routledge | 2024년 12월
    58,370원 (10% 할인) 포인트적립 2,920원
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    In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and ope...

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  • Hitmakers

    수입
    Hitmakers How Brands Influence Culture [ Hardback, 1st Edition ]
    Ana Andjeli | Routledge | 2024년 12월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and ope...

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  • Sustainability Reporting and Blockchain Technology

    수입 Routledge Studies in Accounting
    Sustainability Reporting and Blockchain Technology [ Hardback ]
    Mishra, Nandita(EDT) | Routledge | 2024년 12월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book explores the much talked about but less understood issue of sustainability reporting, linking it to the application of blockchain and other technologies. It provides a transnational platform to examine the experiences of investors, researchers, and policymakers as they confront these conce...

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  • Product Management in the Digital Era

    수입
    Product Management in the Digital Era Theory and Practice [ Paperback ]
    Korem, Jyothi R (Buy Properly Ltd., Canada) | Routledge India | 2024년 12월
    72,460원 (10% 할인) 포인트적립 3,630원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails and what skills it requires.

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  • Product Management in the Digital Era

    수입
    Product Management in the Digital Era Theory and Practice [ Hardback ]
    Korem, Jyothi R (Buy Properly Ltd., Canada) | Routledge India | 2024년 12월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails and what skills it requires.

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  • Predictive Analytics and Generative AI for Data-Driven Marketing Strategies

    수입 Artificial Intelligence, Machine Learning, Data Analytics and Automation for Business Management
    Predictive Analytics and Generative AI for Data-Driven Marketing Strategies [ Hardcover ]
    K, Hemachandran / Choudhury, Debdutta / Rodriguez, Raul Villamarin | Chapman and Hall/CRC | 2024년 11월
    302,050원 (10% 할인) 포인트적립 15,110원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions.

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  • Company and the Activist

    수입
    Company and the Activist Going Beyond PR [ Hardcover ]
    Thomson, Stuart | Routledge | 2024년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate this shi...

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  • Company and the Activist

    수입
    Company and the Activist Going Beyond PR [ Paperback ]
    Thomson, Stuart | Routledge | 2024년 11월
    66,420원 (10% 할인) 포인트적립 3,330원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate this shi...

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  • Power of Collaboration

    수입
    Power of Collaboration From Ego-System to Eco-System [ Hardcover ]
    Gefen, Omri | Productivity Press | 2024년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Innovation has always been a core driver of growth at most organizations and collaboration is key to driving it. Collaboration facilitates the exchange of ideas and thoughts among team members who then weigh in on them with collective expertise.

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  • Power of Collaboration

    수입
    Power of Collaboration From Ego-System to Eco-System [ Paperback ]
    Gefen, Omri | Productivity Press | 2024년 11월
    66,420원 (10% 할인) 포인트적립 3,330원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Innovation has always been a core driver of growth at most organizations and collaboration is key to driving it. Collaboration facilitates the exchange of ideas and thoughts among team members who then weigh in on them with collective expertise.

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  • Green Innovation in Central and Eastern Europe

    수입 Routledge Research in Sustainability and Business
    Green Innovation in Central and Eastern Europe [ Hardcover ]
    Bashynska, Iryna / Lewicka, Dagmara / Filyppova, Svitlana | Routledge | 2024년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Green Innovation in Central and Eastern Europe aims to explore the crucial role of green innovation in guiding organizations towards sustainable development amidst contemporary environmental challenges.

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  • Customering Method

    수입
    Customering Method From CX Dogma to Customer Science [ Hardcover ]
    Spinley, Aarron | Routledge | 2024년 11월
    261,780원 (10% 할인) 포인트적립 13,090원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative appr...

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  • Customering Method

    수입
    Customering Method From CX Dogma to Customer Science [ Paperback ]
    Spinley, Aarron | Routledge | 2024년 11월
    60,390원 (10% 할인) 포인트적립 3,020원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative appr...

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  • Sustainable Finance for Sustainable Development

    수입 Finance, Governance and Sustainability
    Sustainable Finance for Sustainable Development Regulations, Theory and Practice [ Hardcover ]
    Aras, G?ler | Routledge | 2024년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book addresses current developments in the field of sustainable finance, conveying the relevant theories in connection with their practical application. It considers the sustainable finance ecosystem from a broad and integrated viewpoint and presents a comprehensive and cohesive roadmap.

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  • Interfaith Marketing

    수입 Routledge Studies in Marketing
    Interfaith Marketing A Cross-Religious Approach [ Hardback ]
    Gelbrich, Katja | Routledge | 2024년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, c...

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  • Decolonizing Marketing Theory and Practice

    수입 Routledge Studies in Marketing
    Decolonizing Marketing Theory and Practice Beyond Inclusivity and Sustainability Debates [ Hardback ]
    Gilani, Hasan(EDT) | Routledge | 2024년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book dives deep into the critical need to challenge and transform the foundations of marketing education. Aimed at researchers and academics in the field of marketing, this book offers a profound exploration of teaching and learning dynamics from a more inclusive and diverse perspective.

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  • Global Business Ethics

    수입
    Global Business Ethics The Quest for Sustainable Development [ Hardcover ]
    Stefanidis, Abraham / Sama, Linda M. | Routledge | 2024년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Drawing on contributions from nineteen prominent scholars, the book reflects on the quest for sustainable development as a source of competitive advantage for organizations and as a global imperative for society. The chapters in this book were originally published in International Studies of Managem...

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  • Marketing and Gamification

    수입 Routledge Studies in Marketing
    Marketing and Gamification Applications, Challenges, and Ethics [ Hardcover ]
    Gupta, Sahil / Nagina, Razia / Paruthi, Mandakini | Routledge | 2024년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.

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  • Sustainability and Luxury Management

    수입 Routledge-Giappichelli Studies in Business and Management
    Sustainability and Luxury Management [ Hardback, 1st Edition ]
    Fabrizio Mosca,Valentina Chiaudan | Routledge | 2024년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Luxury and sustainability appear to be incompatible, however, this book resolves the divergence between them, shedding light on the evolving dynamics within the luxury brand market. Thanks to an in-depth analysis of the definition of luxury, the authors demonstrate that sustainability is aligned wit...

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  • Alternative Finance

    수입 Routledge International Studies in Money and Banking
    Alternative Finance A Framework for Innovative and Sustainable Business Models [ Hardcover ]
    Fanea-Ivanovici, Mina / Baber, Hasnan | Routledge | 2024년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book is a comprehensive guide to alternative financing methods, offering insights into emerging trends, the role of FinTech, and the intersection of finance with sustainability, innovation, and entrepreneurship. It explores innovative financing channels which have become crucial for startups an...

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