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  • Company and the Activist

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    Company and the Activist Going Beyond PR [ Paperback ]
    Thomson, Stuart | Routledge | 2024³â 11¿ù
    66,420¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,330¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate this shi...

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  • Marketing in Developing Nations

    Marketing in Developing Nations Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East [ Hardcover ]
    Oniku, Ayodele C. | Routledge | 2024³â 10¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and multi-national corporations in the region.
  • Sustainable Finance for Sustainable Development

    Sustainable Finance for Sustainable Development Regulations, Theory and Practice [ Hardcover ]
    Aras, G?ler | Routledge | 2024³â 11¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    This book addresses current developments in the field of sustainable finance, conveying the relevant theories in connection with their practical application. It considers the sustainable finance ecosystem from a broad and integrated viewpoint and presents a comprehensive and cohesive roadmap.

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  • Money and Marketing in the Art World

    Hagtvedt, Henrik | Routledge | 2024³â 11¿ù
    74,480¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,730¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    This book illustrates how money and marketing, in combination with general trends, play decisive roles in shaping the art world and in propelling specific artists and artworks to positions of prominence.

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  • Social Media in the Fashion Industry

    Social Media in the Fashion Industry Fundamentals, Strategy and Research Methods [ Paperback ]
    Sanmiguel, Patricia / Nobile, Tekila Harley / S?nchez-Blanco, Cristina | Routledge | 2024³â 10¿ù
    78,510¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,930¿ø
    This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.
  • Social Media in the Fashion Industry

    Social Media in the Fashion Industry Fundamentals, Strategy and Research Methods [ Hardcover ]
    Sanmiguel, Patricia / Nobile, Tekila Harley / S?nchez-Blanco, Cristina | Routledge | 2024³â 10¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.
  • Sales Multiplier Formula

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    Sales Multiplier Formula Simple Strategies to Multiply Your Sales by 4.68X [ Hardcover ]
    Casemore, Shawn | Productivity Press | 2024³â 10¿ù
    157,050¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,860¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Consider this your guide to shifting your organization from transactional selling to embracing a sales method that will explode your sales revenue, and engage your entire organization in doing so. The reason for embracing this method extends beyond achieving explosive sales growth.

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  • Sales Multiplier Formula

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    Sales Multiplier Formula Simple Strategies to Multiply Your Sales by 4.68X [ Paperback ]
    Casemore, Shawn | Productivity Press | 2024³â 10¿ù
    40,240¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,020¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Consider this your guide to shifting your organization from transactional selling to embracing a sales method that will explode your sales revenue, and engage your entire organization in doing so. The reason for embracing this method extends beyond achieving explosive sales growth.

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  • Anti-Consumption

    Anti-Consumption Exploring the Opposition to Consumer Culture [ Paperback ]
    Cherrier, H?l?ne / Lee, Michael S. W. | Routledge | 2024³â 05¿ù
    80,520¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,030¿ø
    In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers as well as space dynamics and network formation to provide an in-depth examination of anti-consumption.
  • Marketing Research, 12/E

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    Marketing Research, 12/E [ Paperback, 12th Edition ]
    Carl McDaniel Jr., Roger Gates | Wiley | 2021³â 03¿ù
    231,080¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 11,560¿ø
  • Organizational Corruption, Crime and Covid-19

    Organizational Corruption, Crime and Covid-19 Upholding Integrity and Transparency in Times of Crises [ Hardcover ]
    Stachowicz-Stanusch, Agata / Amann, Wolfgang / Hauser, Christian | Routledge | 2024³â 10¿ù
    261,780¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,090¿ø
    The book has been created by the members of the United Nations Principles for Responsible Management Education group on anti-corruption, and brings together top international experts to consolidate the lessons from the Covid-19 crisis in order to improve transparency, integrity, trust, and governanc...
  • Organizational Corruption, Crime and Covid-19

    Organizational Corruption, Crime and Covid-19 Upholding Integrity and Transparency in Times of Crises [ Paperback ]
    Stachowicz-Stanusch, Agata / Amann, Wolfgang / Hauser, Christian | Routledge | 2024³â 10¿ù
    100,660¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,040¿ø
    The book has been created by the members of the United Nations Principles for Responsible Management Education group on anti-corruption, and brings together top international experts to consolidate the lessons from the Covid-19 crisis in order to improve transparency, integrity, trust, and governanc...
  • Corporate Governance

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    Corporate Governance Values, Ethics and Leadership [ Paperback ]
    Mitchell, Lawrence E. | Gower | 2024³â 06¿ù
    64,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,230¿ø
    The study of corporate governance is a relatively modern development, with significant attention devoted to the subject only during the last fifty years. The introductory essay describes the intellectual history of the field and analyses the material selected for the volume. The selected papers cons...
  • Contextual Embeddedness of Women's Entrepreneurship

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    Contextual Embeddedness of Women's Entrepreneurship Going Beyond a Gender Neutral Approach [ Paperback ]
    Yousafzi, Shumaila / Lindgreen, Adam / Saeed, Saadat | Routledge | 2024³â 06¿ù
    64,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,230¿ø
    Contextual Embeddedness of Women?¢æ?s Entrepreneurship brings together a range of research that provides powerful insights into the influences and restraints within a diverse set of gendered contexts including in which female entrepreneurs around the world operate their businesses.
  • Performance of Projects and Project Management

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    Performance of Projects and Project Management Sustainable Delivery in Project Intensive Companies [ Paperback ]
    Lecoeuvre, Laurence | Routledge | 2024³â 06¿ù
    64,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,230¿ø
    In the increasing number of heavily 'projectized' organizations, sustainable, commercial performance depends on their ability to measure and develop the performance of project management. The Performance of Projects and Project Management offers perspectives on all of these fundamental aspects of pr...
  • Energy Management in Business

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    Energy Management in Business The Manager's Guide to Maximising and Sustaining Energy Reduction [ Paperback ]
    Oung, Kit | Routledge | 2024³â 06¿ù
    72,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,630¿ø
    Kit Oung?¢æ?s Energy Management in Business is an expert's guide to energy reduction. It covers four important aspects of managing energy: strategy for successful implementation, available tools and techniques, generating sustainable quick wins and active management involvement. This book offers dis...
  • Stakeholder Approach to Corporate Social Responsibility

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    Stakeholder Approach to Corporate Social Responsibility Pressures, Conflicts, and Reconciliation [ Paperback ]
    Kotler, Philip / Lindgreen, Adam / Maon, Fran?ois | Routledge | 2024³â 06¿ù
    64,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,230¿ø
    According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has greater expectations than it did five years ago that companies will assume public responsibilities.' In turn, corporate social responsibility has grown into a global phenomenon that encompasses bus...
  • Longer Lasting Products

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    Longer Lasting Products Alternatives To The Throwaway Society [ Paperback ]
    Cooper, Tim | Routledge | 2024³â 06¿ù
    72,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,630¿ø
    In this provocative book, the creation of product durability and the design of longer-lasting products emerge as an absolutely vital element in the pursuit of sustainability. Its multi-disciplinary approach consolidates the significant growth in product life-span knowledge from an impressive range o...
  • Gower Handbook of Supply Chain Management

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    Gattorna, John | Routledge | 2024³â 06¿ù
    64,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,230¿ø
    The ability to build and also maintain a world class logistics and distribution network is an essential ingredient in the success of the world's leading businesses, but keeping pace with changes in your sector and in others is hard to do. With the Gower Handbook of Supply Chain Management you will n...
  • Adventure in Service-Learning

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    Adventure in Service-Learning Developing Knowledge, Values and Responsibility [ Paperback ]
    Kerins, Anto T. | Routledge | 2024³â 06¿ù
    64,410¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,230¿ø
    An Adventure in Service-Learning is a well written and easy to read book which introduces the newcomer to service-learning and provides the seasoned practitioner with an analysis of this most interesting teaching method. Its discussion of learning will be of interest to educationists and its conside...
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