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  • Product Management in the Digital Era

    수입
    Product Management in the Digital Era Theory and Practice [ Paperback ]
    Korem, Jyothi R (Buy Properly Ltd., Canada) | Routledge India | 2024년 12월
    72,460원 (10% 할인) 포인트적립 3,630원
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    Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails and what skills it requires.

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  • Product Management in the Digital Era

    수입
    Product Management in the Digital Era Theory and Practice [ Hardback ]
    Korem, Jyothi R (Buy Properly Ltd., Canada) | Routledge India | 2024년 12월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Product management has had to change and adapt to the rapidly changing business environments. This textbook offers an in-depth look into the role, what the job entails and what skills it requires.

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  • Future of Charity Marketing

    수입 Routledge Studies in Marketing
    Future of Charity Marketing [ Hardback ]
    Hyde, Fran (University of Suffolk, UK)(EDT) | Routledge | 2024년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Drawing upon the research in the Editors first book Charity Marketing: Contemporary Issues, Research and Practice, this volume focuses on how charities can prepare for the future through sharing big ideas and examples of best practice.

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  • Future of Charity Marketing

    수입 Routledge Studies in Marketing
    Future of Charity Marketing [ Paperback ]
    Hyde, Fran (University of Suffolk, UK)(EDT) | Routledge | 2024년 11월
    74,480원 (10% 할인) 포인트적립 3,730원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Drawing upon the research in the Editors first book Charity Marketing: Contemporary Issues, Research and Practice, this volume focuses on how charities can prepare for the future through sharing big ideas and examples of best practice.

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  • Responsible Business

    수입 The Principles for Responsible Management Education Series
    Responsible Business Foundations of Ethical and Sustainable Management [ Hardcover ]
    Laasch, Oliver / Hope, Alex | Routledge | 2024년 12월
    281,920원 (10% 할인) 포인트적립 14,100원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    As sustainable development becomes an increasingly important strategic issue for all organizations, there is a growing need for management and executive education to adapt to this new reality. This textbook provides a theoretically sound and highly relevant introduction to the topic of socially and ...

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  • Responsible Business

    수입 The Principles for Responsible Management Education Series
    Responsible Business Foundations of Ethical and Sustainable Management [ Paperback ]
    Laasch, Oliver / Hope, Alex | Routledge | 2024년 12월
    94,620원 (10% 할인) 포인트적립 4,740원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    As sustainable development becomes an increasingly important strategic issue for all organizations, there is a growing need for management and executive education to adapt to this new reality. This textbook provides a theoretically sound and highly relevant introduction to the topic of socially and ...

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  • Social Sector Communication

    수입
    Social Sector Communication Concepts, Strategies and Case Studies [ Hardcover ]
    Jethwaney, Jaishri | Routledge India | 2024년 07월
    271,850원 (10% 할인) 포인트적립 13,600원
    Communication, advocacy and outreach are germane to the success of any organization working in the social sector. This book provides a robust conceptual framework that is required for understanding the demands of the sector, suggests strategies, and tools, and provides hands-on skills to those engag...
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  • Green Innovation in Central and Eastern Europe

    수입 Routledge Research in Sustainability and Business
    Green Innovation in Central and Eastern Europe [ Hardcover ]
    Bashynska, Iryna / Lewicka, Dagmara / Filyppova, Svitlana | Routledge | 2024년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Green Innovation in Central and Eastern Europe aims to explore the crucial role of green innovation in guiding organizations towards sustainable development amidst contemporary environmental challenges.

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  • Predictive Analytics and Generative AI for Data-Driven Marketing Strategies

    수입 Artificial Intelligence, Machine Learning, Data Analytics and Automation for Business Management
    Predictive Analytics and Generative AI for Data-Driven Marketing Strategies [ Hardcover ]
    K, Hemachandran / Choudhury, Debdutta / Rodriguez, Raul Villamarin | Chapman and Hall/CRC | 2024년 11월
    302,050원 (10% 할인) 포인트적립 15,110원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions.

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  • Power of Collaboration

    수입
    Power of Collaboration From Ego-System to Eco-System [ Hardcover ]
    Gefen, Omri | Productivity Press | 2024년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Innovation has always been a core driver of growth at most organizations and collaboration is key to driving it. Collaboration facilitates the exchange of ideas and thoughts among team members who then weigh in on them with collective expertise.

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  • Power of Collaboration

    수입
    Power of Collaboration From Ego-System to Eco-System [ Paperback ]
    Gefen, Omri | Productivity Press | 2024년 11월
    66,420원 (10% 할인) 포인트적립 3,330원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Innovation has always been a core driver of growth at most organizations and collaboration is key to driving it. Collaboration facilitates the exchange of ideas and thoughts among team members who then weigh in on them with collective expertise.

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  • Customering Method

    수입
    Customering Method From CX Dogma to Customer Science [ Hardcover ]
    Spinley, Aarron | Routledge | 2024년 11월
    261,780원 (10% 할인) 포인트적립 13,090원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative appr...

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  • Money and Marketing in the Art World

    수입 Routledge Studies in Marketing
    Money and Marketing in the Art World [ Hardcover ]
    Hagtvedt, Henrik | Routledge | 2024년 10월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book illustrates how money and marketing, in combination with general trends, play decisive roles in shaping the art world and in propelling specific artists and artworks to positions of prominence.

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  • Customering Method

    수입
    Customering Method From CX Dogma to Customer Science [ Paperback ]
    Spinley, Aarron | Routledge | 2024년 11월
    60,390원 (10% 할인) 포인트적립 3,020원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Despite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of consumer trust. This book challenges the preconceptions of the Customer Experience (CX) movement, upturns long-held beliefs in its effectiveness, and offers an alternative appr...

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  • Cores of Strategic Management

    수입
    Cores of Strategic Management [ Hardcover ]
    Shimizu, Katsuhiko | Routledge | 2025년 01월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The Cores of Strategic Management provides a concise introduction to the fundamentals of strategic management, such as strategy implementation. This text is core reading for all students of Strategic Management and will equip them with the strategic thinking skills needed to succeed in continuously ...

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  • Cores of Strategic Management

    수입
    Cores of Strategic Management [ Paperback ]
    Shimizu, Katsuhiko | Routledge | 2025년 01월
    74,480원 (10% 할인) 포인트적립 3,730원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    The Cores of Strategic Management provides a concise introduction to the fundamentals of strategic management, such as strategy implementation. This text is core reading for all students of Strategic Management and will equip them with the strategic thinking skills needed to succeed in continuously ...

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  • Global Business Ethics

    수입
    Global Business Ethics The Quest for Sustainable Development [ Hardcover ]
    Stefanidis, Abraham / Sama, Linda M. | Routledge | 2024년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Drawing on contributions from nineteen prominent scholars, the book reflects on the quest for sustainable development as a source of competitive advantage for organizations and as a global imperative for society. The chapters in this book were originally published in International Studies of Managem...

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  • Alternative Finance

    수입 Routledge International Studies in Money and Banking
    Alternative Finance A Framework for Innovative and Sustainable Business Models [ Hardcover ]
    Fanea-Ivanovici, Mina / Baber, Hasnan | Routledge | 2024년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    This book is a comprehensive guide to alternative financing methods, offering insights into emerging trends, the role of FinTech, and the intersection of finance with sustainability, innovation, and entrepreneurship. It explores innovative financing channels which have become crucial for startups an...

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  • Marketing and Gamification

    수입 Routledge Studies in Marketing
    Marketing and Gamification Applications, Challenges, and Ethics [ Hardcover ]
    Gupta, Sahil / Nagina, Razia / Paruthi, Mandakini | Routledge | 2024년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.

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  • Company and the Activist

    수입
    Company and the Activist Going Beyond PR [ Hardcover ]
    Thomson, Stuart | Routledge | 2024년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Addressing the rise of a new breed of activists who present a real threat not only to reputations but to business operations, this book explores what businesses need to understand about these communities, why they should be taken seriously, and how business leaders can successfully navigate this shi...

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