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  • Strategic International Marketing

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    Strategic International Marketing Strategy Development and Implementation [ Hardcover ]
    Solberg, Carl Arthur / Huse, Havard | Routledge | 2024³â 06¿ù
    280,350¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 14,020¿ø
    Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisa...
  • Sustainability and the Fashion Industry

    Sustainability and the Fashion Industry Can Fashion Save the World? [ Hardcover ]
    Schramme, Annick / Verboven, Nathalie | Routledge | 2024³â 06¿ù
    260,320¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,020¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    There is widespread rhetorical agreement that the fashion industry must get itself onto a more ethical and sustainable footing. What does this mean in practice, and how can this be achieved in different regions around the world?

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  • Routledge Handbook of Private Law and Sustainability

    Silva, Marta Santos / Nicolussi, Andrea / Wendehorst, Christiane | Routledge | 2024³â 05¿ù
    410,500¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 20,530¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    The Routledge Handbook of Private Law and Sustainability reflects on how the law can help tackle the current environmental challenges and make our societies more resilient to future crises.

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  • Strategic International Marketing

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    Strategic International Marketing Strategy Development and Implementation [ Paperback ]
    Solberg, Carl Arthur / Huse, Havard | Routledge | 2024³â 06¿ù
    80,070¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,010¿ø
    Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisa...
  • Unleashing the Power of European Innovation

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    Unleashing the Power of European Innovation How Government, Industry and Science Share Knowledge to Overcome Global Challenges [ Hardcover ]
    Bakker, Fred | Routledge | 2024³â 06¿ù
    260,320¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,020¿ø
    The world's industrial and economic principles are shifting. Three major transitions are underway: towards the use of alternative energy sources, towards carbon-neutral and sustainable production, and towards digitalized manufacture and distribution. This book explores how these transitions are taki...
  • Unleashing the Power of European Innovation

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    Unleashing the Power of European Innovation How Government, Industry and Science Share Knowledge to Overcome Global Challenges [ Paperback ]
    Bakker, Fred | Routledge | 2024³â 06¿ù
    64,050¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,210¿ø
    The world's industrial and economic principles are shifting. Three major transitions are underway: towards the use of alternative energy sources, towards carbon-neutral and sustainable production, and towards digitalized manufacture and distribution. This book explores how these transitions are taki...
  • Technology, Sustainability and the Fashion Industry

    Technology, Sustainability and the Fashion Industry Can Fashion Save the World? [ Hardcover ]
    Schramme, Annick / Verboven, Nathalie | Routledge | 2024³â 04¿ù
    260,320¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,020¿ø
    There is widespread rhetorical agreement that the fashion industry must get itself onto a more sustainable footing. What does this mean in practice, and how can sustainability be achieved in different regions around the world?
  • Strategic Brand Licensing

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    Strategic Brand Licensing Building Brand Value through Enduring Partnerships [ Hardcover ]
    Longo, Maria Cristina / Canalichio, Pete | Routledge | 2024³â 04¿ù
    260,320¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,020¿ø
    This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a pr...
  • Project Management for Book Publishers

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    Project Management for Book Publishers The Programs and Workflows Behind Making Books and Digital Products [ Paperback ]
    Rodzvilla, John | Routledge | 2024³â 06¿ù
    70,060¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,510¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Project Management for Book Publishers provides readers with a solid understanding of efficient processes and workflows for content creation, product development, and the marketing and distribution of both physical and digital products.

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  • Project Management for Book Publishers

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    Project Management for Book Publishers The Programs and Workflows Behind Making Books and Digital Products [ Hardcover ]
    Rodzvilla, John | Routledge | 2024³â 06¿ù
    260,320¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,020¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Project Management for Book Publishers provides readers with a solid understanding of efficient processes and workflows for content creation, product development, and the marketing and distribution of both physical and digital products.

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  • Strategic Brand Licensing

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    Strategic Brand Licensing Building Brand Value through Enduring Partnerships [ Paperback ]
    Longo, Maria Cristina / Canalichio, Pete | Routledge | 2024³â 04¿ù
    72,060¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,610¿ø
    This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a pr...
  • Regenerative Business Voices

    Regenerative Business Voices Values-based Entrepreneurship for Sustainable Enterprises [ Hardcover ]
    Edwards, Mark G. / Lindberg, Anton / Larsson, Melker | Routledge | 2024³â 04¿ù
    260,320¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,020¿ø
    This book tells the stories of regenerative organizations and the people who have guided them towards sustaining futures. We uncover the processes involved in developing and running regenerative businesses, and provide practical examples of how individuals can voice their convictions and create new ...
  • Day Trading Attention

    Day Trading Attention How to Actually Build Brand and Sales in the New Social Media World [ Hardcover ]
    Gary Vaynerchuk | Harper Business | 2024³â 05¿ù
    51,000¿ø (15% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,550¿ø
    New York Times and USA Today Bestseller¡°One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.
  • Corporate Hero's Journey

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    Corporate Hero's Journey Your Path to Being an Impact Intrapreneur [ Hardcover ]
    Hosomi Spitzeck, Heiko | Routledge | 2024³â 04¿ù
    260,320¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,020¿ø
    Impact intrapreneurs at some of the most powerful organizations in the world are designing new, more sustainable businesses from within. They put their values to work and transform their corporations into a force for good. The inspirational stories captured in this book guide leaders and managers to...
  • Corporate Hero's Journey

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    Corporate Hero's Journey Your Path to Being an Impact Intrapreneur [ Paperback ]
    Hosomi Spitzeck, Heiko | Routledge | 2024³â 04¿ù
    64,050¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,210¿ø
    Impact intrapreneurs at some of the most powerful organizations in the world are designing new, more sustainable businesses from within. They put their values to work and transform their corporations into a force for good. The inspirational stories captured in this book guide leaders and managers to...
  • Transformational Sales Leadership

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    Transformational Sales Leadership Sales Leader Perspectives [ Hardcover ]
    Eastman, Christine A. / McGowan, Phill / Rogers, Beth | Routledge | 2024³â 04¿ù
    260,320¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,020¿ø
    Transformational Sales Leadership: Sales Leader Perspectives offers viewpoints from 12 leaders across the global sales industry, all of which challenge conventional sales models and promote visionary ways of thinking about sales and leadership.
  • Marketing Strategy and Competitive Positioning

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    Lee, Nick | Pearson Education Limited | 2024³â 03¿ù
    102,140¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,110¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Marketing Strategy and Competitive Positioning, 8th editiona¢æ?offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive ad...

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  • Understanding Exporting in the Small & Micro Enterprise

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    Williams, Densil A | Nova Science Publishers Inc | 2009³â 07¿ù
    178,770¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,940¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ

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  • Introduction to Sport Marketing

    Smith, Aaron C. T. / Stavros, Constantino / Skinner, James | Routledge | 2024³â 03¿ù
    100,090¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,010¿ø
    Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.
  • Manual Magic: Create the Operations Manual Your Franchisees Need to Succeed

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    Manual Magic: Create the Operations Manual Your Franchisees Need to Succeed Create the Operations Manual Your Franchisees Need to Succeed [ Paperback ]
    Hopkinson, Penny | Rethink Press | 2023³â 10¿ù
    37,290¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,870¿ø
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