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  • E-Services Adoption: Processes by Firms in Developing Nations

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    E-Services Adoption: Processes by Firms in Developing Nations Processes by Firms in Developing Nations [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Quaddus, Mohammed / Woodside, Arch G. | Emerald Group Publishing | 2015³â 12¿ù
    357,410¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 10,730¿ø
    Volume 23B includes two chapters covering problems and implementations of solutions in e-services adoption processes in developing nations. The first documents the unequal access and ICT usage, which is known as digital divide, to be one of the major obstacles to the implementation of e-government s...
  • E-Services Adoption: Processes by Firms in Developing Nations

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    E-Services Adoption: Processes by Firms in Developing Nations Processes by Firms in Developing Nations [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Quaddus, Mohammed / Woodside, Arch G. | Emerald Group Publishing | 2015³â 10¿ù
    357,410¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 10,730¿ø
    This volume serves to recognize the uniqueness of the moment; the number of new users of e-services worldwide will double during 2015-2018 (moving from 2 billion users mostly living in the developed nations to an additional 2 billion users mostly living in developing nations). This radical embrace o...
  • Digital and Social Media Marketing

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    Digital and Social Media Marketing A Results-Driven Approach [ Hardcover ]
    Heinze, Aleksej / Fletcher, Gordon / Cruz, Ana | Routledge | 2024³â 08¿ù
    348,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,430¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Now in its 3rd edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenan...

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  • Inclusive Development of Society

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    Inclusive Development of Society Proceedings of the 6th International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2018) [ Hardcover ]
    Vladimirovna, Ignatova(EDT) | CRC Press | 2020³â 05¿ù
    348,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,430¿ø
    These papers focus on such topics as language, cultural studies, economics, behavior studies, political sciences, media and communication, psychology and human development. Of interest to academics and professionals in the wider field of social sciences, including disciplines such as education, psyc...
  • Managing Learning Organization in Industry 4.0

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    Managing Learning Organization in Industry 4.0 Proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10, 2019 [ Hardcover ]
    Rachmawati, Indira / Hendayani, Ratih | Routledge | 2020³â 06¿ù
    348,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,430¿ø
    Disseminating the latest research on topics such as Marketing, HR, Industrial Behavior & Knowledge Management, Entrepreneurship & Strategic Management, IT & Operations Management, Finance & Accounting, enhancing the organization's competitive advantage with technology as a supporting system for know...
  • Business and Development Studies

    Business and Development Studies Issues and Perspectives [ Hardcover ]
    Lund-Thomsen, Peter / Wendelboe Hansen, Michael / Lindgreen, Adam | Routledge | 2021³â 01¿ù
    348,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,430¿ø
    Pianist Helmut Deutsch relates his journey from unknown repetiteur to one of the most refined and sought-after accompanists of the modern era. In this book, he gives, with humour and modesty, fascinating insights into pianistic technique, repertoire, performance, interpersonal relationships, and the...
  • CIM Coursebook Assessing the Marketing Environment

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    Luck, Diana | Routledge | 2017³â 06¿ù
    348,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,430¿ø
    A companion to the CIM professional marketing qualifications that includes study materials to be endorsed by The Chartered Institute of Marketing (CIM). It includes chapters that feature case studies, study tips and activities to test your learning and understanding as you go along.
  • HyperThinking

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    HyperThinking Creating a New Mindset for the Age of Networks [ Hardcover ]
    Weiss, Philip | Routledge | 2017³â 06¿ù
    348,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,430¿ø
    Over the last 14 years of advising leading global companies, author Philip Weiss developed a unique approach designed for the modern executive to adapt and thrive in this age of vast networks, digital communications and perpetual change.
  • Getting Attention

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    Getting Attention [ Hardcover ]
    Kohl, Susan Y | Routledge | 2017³â 07¿ù
    348,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,430¿ø
    A guide to getting your message heard in the dynamic and noisy markets. It is an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. It reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and info...
  • Multichannel Challenge

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    Multichannel Challenge [ Hardcover ]
    Wilson, Hugh | Routledge | 2017³â 08¿ù
    348,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,430¿ø
    Based on IBM's worldwide experience and the huge research reach of Cranfield, this guide is full of major international cases, guiding you to easy implementation. From strategy to metrics, it shows how the best companies blend and balance channels to maximum sales effect, and how you can apply this ...
  • Customer Service Intelligence

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    Van Der Wagen, Merilynn | Routledge | 2017³â 07¿ù
    348,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,430¿ø
    Presents a wide range of management and educational theories that offer different approaches for the customer service trainer. This book features case studies and examples that bring customer service intelligence to life.
  • Essential Law for Marketers

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    Kolah, Ardi | Routledge | 2017³â 07¿ù
    348,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,430¿ø
    Offers explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing guidance on crucial issues for the busy practitioner. This book also provides helpful tips and suggestions for 'keeping it legal' without losing sight of the ove...
  • Search Marketing Strategies

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    Colborn, James | Routledge | 2017³â 07¿ù
    348,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,430¿ø
    Focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, this work demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in orde...
  • CIM Coursebook 08/09 Marketing Communications

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    Hughes, Graham | Routledge | 2017³â 11¿ù
    348,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,430¿ø
    Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various sta...
  • Marketing Through Search Optimization

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    Marketing Through Search Optimization [ Hardcover, 2nd New Edition ]
    Michael, Alex | Routledge | 2017³â 07¿ù
    348,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,430¿ø
    Guides readers through proven techniques for achieving and measuring success in search engine marketing, along with a review of the most important search engines and directories. This book describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstra...
  • CIM Coursebook Marketing Fundamentals 07/08

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    Lancaster, Geoff | Routledge | 2017³â 11¿ù
    348,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,430¿ø
    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. This book is written for the Marketing Fundamentals module by the Senior Examiners. It contains past examination papers and examine...
  • CIM Coursebook 08/09 Introductory Certificate in Marketing

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    Botten, Neil | Routledge | 2017³â 09¿ù
    348,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,430¿ø
    Suitable for the Marketing Planning module, this work contains past examination papers and examiners' reports to help you to practise what has been learned and help prepare for the exam.
  • Exchange Behavior in Selling and Sales Management

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    Guergachi, Aziz | Routledge | 2017³â 08¿ù
    348,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,430¿ø
    Presents a framework for the successful operation of selling and sales management. This book is composed of eight fundamental building blocks, which provide a framework to describe the dynamics of consumer and organizational buying processes. It also provides a scientific, analytical approach to the...
  • Cybermarketing

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    Cybermarketing [ Hardcover ]
    Bickerton, Pauline | Routledge | 2017³â 07¿ù
    348,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,430¿ø
    Aimed at marketers and managers who need to know how to use the Internet to promote and sell their product, this is a guide to using the Internet for marketing. It includes a collection of key URLs for market research purposes, a section on marketing information systems, and coverage on electronic d...
  • Cultivating Common Ground

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    Hanson, Daniel | Routledge | 2017³â 06¿ù
    348,460¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 17,430¿ø
    Addresses the neglected issue of caring relationships in the workplace. This book teaches us how to care at work with real life experiences, rather than through conceptual thinking alone. It explains what went wrong in the first place, names our fears, and provides real-life examples of how to relea...
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