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  • Plan for the Planet

    수입 Gower Green Economics and Sustainable Growth Series
    Plan for the Planet A Business Plan for a Sustainable World [ Hardcover ]
    Chambers, Ian / Humble, John | Routledge | 2017년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    The world struggles with increasing threats to global sustainability, caused by population growth, overuse of fresh water resources, depletion of biodiversity, and reliance on non-renewable energy sources. This title outlines a co-ordinated approach to tackling the global challenges we face which ca...
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  • Essential Law for Marketers

    수입
    Essential Law for Marketers [ Hardcover ]
    Kolah, Ardi | Routledge | 2017년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    Offers explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing guidance on crucial issues for the busy practitioner. This book also provides helpful tips and suggestions for 'keeping it legal' without losing sight of the ove...
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  • CIM Revision Cards: Delivering Customer Value

    수입
    CIM Revision Cards: Delivering Customer Value [ Hardcover ]
    Donnelly, Ray | Routledge | 2017년 12월
    362,470원 (10% 할인) 포인트적립 18,130원
    Offers fundamental information to assist students in passing the CIM exams. This title features diagrams and bulleted lists. It includes sections that begin with a list of learning outcomes and end with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be e...
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  • Necessary But Not Sufficient

    수입
    Necessary But Not Sufficient A Theory of Constraints Business Novel [ Hardcover ]
    Goldratt, Eliyahu M. | Routledge | 2017년 08월
    362,470원 (10% 할인) 포인트적립 18,130원
    In the 1990s we witnessed the growth of computer software providers from small businesses into multi-billion dollar giants. In 1998 it was easy for such companies to raise money. But investment funds have dried up.
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  • Search Marketing Strategies

    수입
    Search Marketing Strategies [ Hardcover ]
    Colborn, James | Routledge | 2017년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    Focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, this work demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in orde...
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  • CIM Coursebook 08/09 Marketing Communications

    수입
    CIM Coursebook 08/09 Marketing Communications [ Hardcover ]
    Hughes, Graham | Routledge | 2017년 11월
    362,470원 (10% 할인) 포인트적립 18,130원
    Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various sta...
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  • CIM Coursebook: Project Management in Marketing

    수입
    CIM Coursebook: Project Management in Marketing [ Hardcover ]
    Cox, Elwyn | Routledge | 2017년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions a...
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  • Marketing Through Search Optimization

    수입
    Marketing Through Search Optimization [ Hardcover, 2nd New Edition ]
    Michael, Alex | Routledge | 2017년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    Guides readers through proven techniques for achieving and measuring success in search engine marketing, along with a review of the most important search engines and directories. This book describes how to optimize, for both local and international users using tutorials and walkthroughs to demonstra...
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  • Sustainability in Project Management

    수입 Routledge Frontiers in Project Management
    Sustainability in Project Management [ Hardcover ]
    Silvius, Gilbert / Schipper, Ron / Planko, Julia | Routledge | 2017년 06월
    362,470원 (10% 할인) 포인트적립 18,130원
    The concept of sustainability has grown in recognition and importance. This title explores and identifies the questions surrounding the integration of the concepts of sustainability in projects and project management and provides guidance and insights.
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  • CIM Coursebook Marketing Fundamentals 07/08

    수입
    CIM Coursebook Marketing Fundamentals 07/08 [ Hardcover ]
    Lancaster, Geoff | Routledge | 2017년 11월
    362,470원 (10% 할인) 포인트적립 18,130원
    BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. This book is written for the Marketing Fundamentals module by the Senior Examiners. It contains past examination papers and examine...
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  • CIM Coursebook 08/09 Introductory Certificate in Marketing

    수입
    CIM Coursebook 08/09 Introductory Certificate in Marketing [ Hardcover ]
    Botten, Neil | Routledge | 2017년 09월
    362,470원 (10% 할인) 포인트적립 18,130원
    Suitable for the Marketing Planning module, this work contains past examination papers and examiners' reports to help you to practise what has been learned and help prepare for the exam.
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  • Short Guide to Fraud Risk

    수입 Short Guides to Business Risk
    Short Guide to Fraud Risk Fraud Resistance and Detection [ Hardcover, 2nd New Edition ]
    Samociuk, Martin | Routledge | 2017년 08월
    362,470원 (10% 할인) 포인트적립 18,130원
    Offers an introduction to the risk of fraud based on a six-element strategy. This title includes practical steps to assess and treat fraud risks across an organisation, including those relating to executive directors. It also provides practical steps to develop fraud awareness across an organisation...
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  • Exchange Behavior in Selling and Sales Management

    수입
    Exchange Behavior in Selling and Sales Management [ Hardcover ]
    Guergachi, Aziz | Routledge | 2017년 08월
    362,470원 (10% 할인) 포인트적립 18,130원
    Presents a framework for the successful operation of selling and sales management. This book is composed of eight fundamental building blocks, which provide a framework to describe the dynamics of consumer and organizational buying processes. It also provides a scientific, analytical approach to the...
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  • Tales from the Marketplace

    수입
    Tales from the Marketplace [ Hardcover ]
    Piercy, Nigel F. | Routledge | 2017년 08월
    362,470원 (10% 할인) 포인트적립 18,130원
    Presents an approach to building an understanding of the realities of market-led strategic change in companies. This book offers insights into strategy and marketing through business 'stories' that are contemporary and provocative.
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  • Spirit of Project Management

    수입 Routledge Frontiers in Project Management
    Spirit of Project Management [ Hardcover ]
    Neal, Judi | Routledge | 2017년 06월
    362,470원 (10% 할인) 포인트적립 18,130원
    Projects have always been essentially human endeavours. The spirituality that originally defined some of the great construction projects of the classical era surely has a role in project management today. This book explains the context for spirituality in projects and explores how it can be used to ...
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  • Practical Guide to Corporate Social Responsibility

    수입
    Practical Guide to Corporate Social Responsibility Do the Right Thing [ Hardcover ]
    Asbury, Stephen | Routledge | 2017년 06월
    362,470원 (10% 할인) 포인트적립 18,130원
    First published in 2009 asDo the Right Thing The Practical Guide to Corporate Social Responsibility guides you through the basics, teaching how to recognise CSR benefits and put principles into practice in a business-focussed way.
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  • CIM Coursebook: The Marketing Planning Process

    수입
    CIM Coursebook: The Marketing Planning Process [ Hardcover ]
    Harrison, Graham / Megicks, Phil(EDT) | Routledge | 2017년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions a...
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  • Business Negotiation

    수입
    Business Negotiation A Practical Workbook [ Hardcover ]
    Steele, Paul T. | Routledge | 2017년 06월
    362,470원 (10% 할인) 포인트적립 18,130원
    This practical guide gets to grips with the topic of negotiation in a straightforward style. It includes exercises throughout its 20 developmental steps for improving any negotiator's skills and confidence.
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  • CIM Coursebook Stakeholder Marketing

    수입
    CIM Coursebook Stakeholder Marketing [ Hardcover, 2nd New Edition ]
    Gledhill, Michelle | Routledge | 2017년 11월
    362,470원 (10% 할인) 포인트적립 18,130원
    Endorsed by The Chartered Institute of Marketing (CIM), this work includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory of marketing. It contains past examination papers and examiners' reports...
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  • Creating Powerful Brands

    수입
    Creating Powerful Brands [ Hardcover, 4th New Edition ]
    de Chernatony, Leslie / McDonald, Malcolm / Wallace, Elaine | Routledge | 2017년 07월
    362,470원 (10% 할인) 포인트적립 18,130원
    An introductory textbook for this crucial topic that is illustrated and is packed with over 50, real examples of influential marketing campaigns.
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