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  • Psychology of the Asian Consumer

    수입
    Psychology of the Asian Consumer [ Hardcover ]
    Schmitt, Bernd / Lee, Leonard | Routledge | 2014년 10월
    432,950원 (10% 할인) 포인트적립 21,650원
    The Psychology of the Asian Consumer book highlights how consumer psychology can contribute to an understanding of Asian consumer behavior and is especially timely in light of today's global economy and its focus on the Pacific Rim.
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  • Routledge Handbook of Responsible Investment

    수입 Routledge Companions in Business, Management and Marketing
    Routledge Handbook of Responsible Investment [ Hardcover ]
    Wood, David (Harvard University, USA)(EDT) | Routledge | 2015년 08월
    432,950원 (10% 할인) 포인트적립 21,650원
    This handbook will provide a prestige reference work which offers students and researchers an introduction to current scholarship and international structures in the expanding discipline of responsible investment.
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  • Management and Technology in Knowledge, Service, Tourism & Hospitality

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    Management and Technology in Knowledge, Service, Tourism & Hospitality [ Hardcover ]
    Saragih, Hoga(EDT) | CRC Press | 2014년 03월
    432,950원 (10% 할인) 포인트적립 21,650원
    Management and Technology in Knowledge, Service, Tourism and Hospitality contains papers covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality. This overview of current state of affairs and anticipated developments will be of int...
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  • Strategies for High-Tech Firms

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    Strategies for High-Tech Firms Marketing, Economic, and Legal Issues [ Hardcover ]
    Klein, Joseph A. | Routledge | 2013년 02월
    432,950원 (10% 할인) 포인트적립 21,650원
    This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to ...
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  • Routledge International Handbook of Internet Gambling

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    Routledge International Handbook of Internet Gambling [ Hardcover ]
    Parke, Jonathan(EDT) | Routledge | 2012년 06월
    432,950원 (10% 할인) 포인트적립 21,650원
    Internet gambling is a rapidly growing phenomenon, which has profound social, psychological, economic, political, and policy implications. As jurisdictions around the world grapple to understand the best way to respond to Internet gambling from a commercial, regulatory, and social perspective, the H...
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  • Handbook of Hospitality Marketing Management

    수입
    Handbook of Hospitality Marketing Management [ Hardcover ]
    Oh, Haemoon(EDT) | Routledge | 2008년 06월
    432,950원 (10% 할인) 포인트적립 21,650원
    Packed with investigations into mainstream hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's operations, this book provides fundamental issues of hospitality marketing including the concept of hospitality, social responsib...
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  • Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives

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    Handbook of Research in Mobile Business, Second Edition: Technical, Methodological and Social Perspectives Technical, Methodological and Social Perspectives [ Hardcover, 2nd Edition, POD 주문제작도서 ]
    Unhelkar, Bhuvan | Information Science Reference | 2008년 12월
    424,820원 (5% 할인) 포인트적립 12,750원
    The technological and commercial landscape points to an expanding role for innovations in mobile technology in shaping various forms of business and transactions and driving the development of new models. This book presents research advances in the field of mobile business.
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  • Handbook of Research on Digital Information Technologies: Innovations, Methods, and Ethical Issues

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    Handbook of Research on Digital Information Technologies: Innovations, Methods, and Ethical Issues Innovations, Methods, and Ethical Issues [ Hardcover, POD 주문제작도서 ]
    Hansson, Thomas | Information Science Reference | 2008년 06월
    424,820원 (5% 할인) 포인트적립 12,750원
    Many people struggle with problematic ICT interfaces in their attempts to adapt to the ever-changing digital information environment. This work includes a longitudinal perspective of past mistakes, and is also suitable for beginners in the field exploring the full potential of human interactions as...
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  • Digital Marketing Fundamentals

    수입 Routledge-Noordhoff International Editions
    Digital Marketing Fundamentals From Strategy to ROI [ Hardback, 3rd Edition, Illustrations, Color ]
    Marjolein Visser,Mike Berr | Routledge | 2025년 03월
    422,880원 (10% 할인) 포인트적립 21,150원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples. The Dutch version of this book has become a standar...

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  • Financial Services Marketing

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    Financial Services Marketing A Guide to Principles and Practice [ Hardcover ]
    Ennew, Christine / Waite, Nigel / Waite, R?is?n | Routledge | 2024년 10월
    422,880원 (10% 할인) 포인트적립 21,150원
    This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.
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  • Sales Management

    수입
    Sales Management Analysis and Decision Making [ Hardcover ]
    Ingram, Thomas N. / LaForge, Raymond W. / Avila, Ramon a. | Routledge | 2023년 11월
    422,880원 (10% 할인) 포인트적립 21,150원
    This eleventh edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals.
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  • Routledge Handbook of Food Waste

    수입 Routledge Environment and Sustainability Handbooks
    Routledge Handbook of Food Waste [ Hardcover ]
    Lazell, Jordon (Coventry University, UK)(EDT) | Routledge | 2020년 01월
    422,880원 (10% 할인) 포인트적립 21,150원
    This comprehensive Handbook represents a definitive state of the current art and science of food waste from multiple perspectives.
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  • Handbook of Research Methods in Consumer Psychology

    수입
    Handbook of Research Methods in Consumer Psychology [ Hardcover ]
    Kardes, Frank R. / Herr, Paul M. / Schwarz, Norbert | Routledge | 2019년 04월
    422,880원 (10% 할인) 포인트적립 21,150원
    In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decision...
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  • Financial and Economic Tools Used in the World Hospitality Industry

    수입
    Financial and Economic Tools Used in the World Hospitality Industry Proceedings of the 5th International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2017 (SERVE 2017), 21-22 October 2017 & 30 November 2017, Bali, Indonesia & Mo [ Hardcover ]
    Buzzell, Timothy / Maslennikov, Vladimir(EDT) | CRC Press | 2018년 06월
    422,880원 (10% 할인) 포인트적립 21,150원
    SERVE 2017 contains papers presented at the 2017 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality, covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality.
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  • Routledge Companion to Business Ethics

    수입 Routledge Companions in Business, Management and Marketing
    Routledge Companion to Business Ethics [ Hardcover ]
    Heath, Eugene / Kaldis, Byron / Marcoux, Alexei | Routledge | 2018년 02월
    422,880원 (10% 할인) 포인트적립 21,150원
    This Companion provides a novel overview of the discipline of business ethics, covering the major areas of the field as well as new and emerging topics. Led by a well-respected editorial team, this unique volume gathers an international array of experts whose various critical approaches yield insigh...
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  • Managing Service, Education and Knowledge Management in the Knowledge Economic Era

    수입
    Managing Service, Education and Knowledge Management in the Knowledge Economic Era Proceedings of the Annual International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality 2016 (SERVE 2016), 8-9 October 2016 & 20-21 October 2016, Jakarta, Indonesi [ Hardcover ]
    Gaol, Ford Lumban (EDT) / Filimonova, Natalia (EDT) / Hutagalung, Fonny (EDT) | CRC Press | 2017년 05월
    422,880원 (10% 할인) 포인트적립 21,150원
    Managing Service, Education and Knowledge Management in the Knowledge Economic Era contains papers presented at the 2016 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2016), covering a wide range of topics in the fields of knowledge and...
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  • Understanding Green Consumer Behaviour

    수입 Routledge Studies in Consumer Research
    Understanding Green Consumer Behaviour A Qualitative Cognitive Approach [ Hardcover ]
    Wagner, Sigmund A. | Routledge | 1998년 01월
    422,880원 (10% 할인) 포인트적립 21,150원
    This study of environmentally-friendly consumers examines basic aspects of the working of the human mind. It adopts an interdisciplinary approach drawing on insights from management theory, psychology and anthropology to consider how consumers develop "meaning" regarding green products.
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  • Marketing the e-Business

    수입 Routledge eBusiness
    Marketing the e-Business [ Hardcover, 2 ]
    Harris, Lisa / Dennis, Charles | Routledge | 2007년 12월
    422,880원 (10% 할인) 포인트적립 21,150원
    Unpicks the challenges of e-marketing for various types of business. This book uses case studies and accompanying web material to provide a study of marketing strategies. It analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revol...
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  • Retailing Reader

    수입
    Retailing Reader [ Hardback ]
    Sparks, Leigh(EDT) | Routledge | 2008년 04월
    422,880원 (10% 할인) 포인트적립 21,150원
    Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. This volume examines the key themes in contemporary retailing.
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  • Does Marketing Need Reform?

    수입
    Does Marketing Need Reform? Fresh Perspectives on the Future [ Hardcover ]
    Sheth, Jagdish N. / Sisodia, Rajendra S. | Routledge | 2006년 02월
    422,880원 (10% 할인) 포인트적립 21,150원
    Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in ord...
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