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  • Project Management Accounting, with Website: Budgeting, Tracking, and Reporting Costs and Profitability

    Project Management Accounting, with Website: Budgeting, Tracking, and Reporting Costs and Profitability Budgeting, Tracking, and Reporting Costs and Profitability [ Hardcover, 2nd Edition ]
    Callahan, Kevin R. / Stetz, Gary S. / Brooks, Lynne M. | Wiley | 2011년 06월
    38,000원 포인트적립 760원
    Acquire the accounting knowledge and skills to become a top-performing Project Management professionalProject Management accounting involves much more than just understanding how project income and expense impact the general ledger.

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  • Outsourcing the Sales Function : The Real Costs of Field Sales

    Outsourcing the Sales Function : The Real Costs of Field Sales [ Hardcover ]
    Erin Anderson, Bob Trinkle | South-Western Educational Publishing | 2005년 02월
    39,000원 포인트적립 780원
    This book sheds new light on the personal selling function in business-to-business markets. Well versed in the area of manufacturers' reps, the authors equip managers with the tools to determine the true costs and benefits of both in-house and outsourced forces. They explain in detail the difference...
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  • Marketing Plans, 7/E

    Marketing Plans, 7/E How to Prepare Them, How to Use Them [ Paperback, 7th Edition ]
    Malcolm McDonald, Hugh Wilson | John Wiley & Sons | 2011년 03월
    56,000원 포인트적립 1,120원
    Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in ...
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  • Marketing Research: An Applied Orientation, 6/E

    Marketing Research: An Applied Orientation, 6/E [ Paperback, 6th Global Edition ]
    Naresh K Malhotra | Pearson Education | 2009년 10월
    45,000원 포인트적립 900원
    This is a Pearson Global Edition. The Pearson Editorial team worked closely with educators around the world to include content especially relevant to students outside of the United States.For undergraduate and graduate marketing research courses.Marketing Research: An Applied Orientation allows stu...

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  • Consumer Behavior, 9/E

    Consumer Behavior, 9/E [ Paperback, 9th Edition ]
    Michael R. Solomon | Prentice Hall | 2011년 01월
    43,000원 포인트적립 860원

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  • Marketing Research, 10/E

    Marketing Research, 10/E [ Paperback, 10th International Edition ]
    David A. Aaker | John Wiley & Sons | 2010년 03월
    40,000원 포인트적립 800원
    Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro?micro?macro" in design, and fitting for students in the intermediate or advanced courses, this highly?regarded text focuses on market intelligence, ...
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  • Internet Marketing : Strategy, Implementation and Practice, 4/E

    Internet Marketing : Strategy, Implementation and Practice, 4/E [ Paperback, 4th Edition ]
    Dave Chaffey, Fiona Ellis-Chadwick, Kevin Johnston | Prentice Hall | 2009년 04월
    40,000원 포인트적립 800원
    The Internet has revolutionised marketing practice, connecting potential customers to businesses in a way never before possible. Today, with online audiences spending more time using price comparison sites, search engines and social networks, this text explains how marketers can find new and engagin...

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  • Services Marketing, 7/E

    Services Marketing, 7/E [ Paperback, 7th Global Edition ]
    Christopher H Lovelock, Jochen Wirtz | Pearson Education | 2010년 01월
    38,000원 포인트적립 760원
    For undergraduate courses in Service MarketingThis title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.The fundamentals of services marketing present...

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  • Retail Marketing

    Retail Marketing [ Paperback ]
    Peter McGoldrick | McGraw-Hill | 2002년 02월
    45,000원 포인트적립 900원
    The new edition, written for all serious students of retailing, focuses upon the basic functions and challenges of retail marketing management. The text retains the analytical and scientific approach to the strategies within retail marketing, but also emphasises the vital role of flair and creativit...
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  • International Marketing Strategy : Analysis, Development and Implementation, 5/E

    International Marketing Strategy : Analysis, Development and Implementation, 5/E [ Paperback, 5th Edition ]
    Isobel Doole, Robin Lowe | South-Western Educational Publishing | 2008년 01월
    45,000원 포인트적립 900원
    The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much ne...

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  • Marketing Management, 9/E

    Marketing Management, 9/E [ Paperback, 9th International Edition ]
    J.Paul Peter, Jr. James H. Donnelly | McGraw-Hill | 2008년 11월
    40,000원 포인트적립 800원
    Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain ...
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  • Marketing Management

    Marketing Management [ Paperback, International Edition ]
    Greg W. Marshall, Mark W Johnston | McGraw-Hill Higher Education | 2009년 02월
    44,000원 포인트적립 880원
    Marketing Management 1/e effectively captures and communicates to students how marketing management is really practiced in the 21st century world of business.

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  • Basic Marketing, 17/E

    Basic Marketing, 17/E [ Paperback, 17th International Edition ]
    William D. Perreault Jr., Joseph P Cannon, E. Jerome McCarthy | McGraw-Hill | 2008년 12월
    40,000원 포인트적립 800원
    개정판이 출간되었습니다.
    Basic Marketing 17e builds on the foundation pillars of previous editions ? the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been...

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  • Integrated Marketing Communications in Advertising and Promotion, 8/E

    Integrated Marketing Communications in Advertising and Promotion, 8/E [ Paperback, 8th International Edition ]
    Terence Shimp | South Western College | 2009년 04월
    39,000원 포인트적립 780원
    The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and pract...

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  • Marketing Research, 10/E

    Marketing Research, 10/E [ Paperback, 10th International Edition ]
    Lacobucci, Churchill | South Western College | 2009년 12월
    42,000원 포인트적립 840원
    Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for todays marketing research, MARKETING RESEARCH: METHODOLO...

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  • [Hoyer] Consumer Behavior, 5/E

    [Hoyer] Consumer Behavior, 5/E [ Paperback, 5th International Edition ]
    Wayne D. Hoyer | South Western College | 2009년 04월
    39,000원 포인트적립 780원
    Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR, 5e, INTERNATIONAL EDITION combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of ...

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  • Marketing : WITH OLC AND Premium Content, 14/E

    Marketing : WITH OLC AND Premium Content, 14/E [ Paperback, 14th Edition ]
    Michael J Etzel, Orville C. Walker, William J. Stanton | McGraw-Hill | 2006년 01월
    39,000원 포인트적립 780원
    Marketing, 14/e, by Etzel, Walker and Stanton is completely updated, and continues to incorporate technology, and feature in-text and boxed examples that highlight global issues, technology, ethics, applied decision making, chapter opening cases, and part-ending cases. Other marketing themes integra...
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  • International Marketing, 8/E

    International Marketing, 8/E [ Paperback, 8th International Edition ]
    Michael R. Czinkota, Illka A. Ronkainen | South-Western | 2006년 08월
    38,000원 포인트적립 760원
    "International Marketing, 8e" is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations,...

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  • Exploring Marketing Research

    Exploring Marketing Research [ Hardcover, International Edition ]
    William G. Zikmund, Barry Babin | South-Western | 2006년 11월
    38,000원 포인트적립 760원
    "Exploring Marketing Research" deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research.

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  • Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7/E

    Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, 7/E [ Paperback ]
    Terence A. Shimp | South-Western | 2006년 07월
    38,000원 포인트적립 760원
    The seventh edition of Shimp's market-leading "Advertising, Promotion, and Other Aspects of Integrated Marketing Communications" fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text has undergone a significant revision to reflec...

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