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  • Desarrollo de Sistemas de Informacin.Una Metodologa Basada En El Modelado

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    Fernndez Alarcn, Vicen / Edicions Upc, Upc | Edicions Upc | 2010³â 03¿ù
    39,140¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,960¿ø
  • Vender Con Pnl: Una Ventaja Oculta

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    Lakin, Duane | Editorial Sirio | 2007³â 09¿ù
    30,810¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,550¿ø
  • The 5 Secret Buying Values: Unlock the #1 Sales Technique on How to Sell More

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    Alleyne, Matthew E. | Matthew E Alleyne | 2012³â 02¿ù
    20,990¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,050¿ø
  • Public Relations

    Public Relations [ Paperback ]
    Dennis Wilcox & Glen Cameron | Pearson Group | 2013³â 07¿ù
    48,000¿ø Æ÷ÀÎÆ®Àû¸³ 960¿ø
    Comprehensive and current, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today's public relations practice. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns....
  • THINK Public Relations

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    THINK Public Relations Pearson New International Edition [ Paperback ]
    Shin, Jae-Hwa | Pearson Education Limited | 2013³â 07¿ù
    124,100¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,210¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the ...

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  • Applied Multivariate Statistical Analysis

    Applied Multivariate Statistical Analysis Pearson New International Edition [ Paperback, 6th edition ]
    Wichern, Dean | Pearson Education Limited | 2013³â 01¿ù
    63,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,260¿ø
    ȸ¿ø¸®ºä(1°Ç) ¸®ºä ÃÑÁ¡10.0 Á¤º¸ ´õ º¸±â/°¨Ãß±â
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    •  eBook ¸®ºä (0°Ç)
    •  Á¾ÀÌÃ¥ ÇÑÁÙÆò (1°Ç)
    •  eBook ÇÑÁÙÆò (0°Ç)
    For courses in Multivariate Statistics, Marketing Research, Intermediate Business Statistics, Statistics in Education, and graduate-level courses in Experimental Design and Statistics. Appropriate for experimental scientists in a variety of disciplines, this market-leading text offers a readable int...
  • Social Media Marketing

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    Social Media Marketing Pearson New International Edition [ Paperback ]
    Michael Solomon & Tracy Tuten | Pearson Group | 2013³â 08¿ù
    93,960¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,700¿ø
    The social media content that students-and their future employers-need to have. Tuten/Solomon is the first social media marketing textbook that focuses on showing students how social media fits into the marketer's toolbox.
  • Marketing Channels

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    Marketing Channels [ Paperback ]
    Anne Coughlan & Erin Anderson | Pearson Group | 2013³â 07¿ù
    122,580¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,130¿ø
    For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive adva...
  • Sales Management

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    Sales Management Pearson New International Edition [ Paperback ]
    Erffmeyer, Robert | Pearson Education Limited | 2013³â 07¿ù
    109,920¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,500¿ø
    For courses in sales management. Sales Management, 1/e is the only book on the market that prepares students to become effective sales managers in today's hyper-competitive, global economy-by integrating current technology, research, and strategic thinking activities.
  • Selling Today

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    Selling Today [ Paperback ]
    Gerald Manning & Michael Ahearne | Pearson Group | 2013³â 08¿ù
    95,340¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,770¿ø
  • Marketing Management

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    Marketing Management Pearson New International Edition [ Paperback ]
    Dhar, Ravi | Pearson Education Limited | 2013³â 07¿ù
    109,920¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,500¿ø
    For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global ma...
  • The Strategy and Tactics of Pricing - International Edition

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    Thomas Nagle & John Hogan | Routledge | 2013³â 07¿ù
    209,610¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 10,490¿ø
    For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and pr...
  • Marketing: Pearson New International Edition

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    Michael Solomon & Greg Marshall | Pearson Group | 2013³â 08¿ù
    103,130¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,160¿ø
    For undergraduate Principles of Marketing courses. Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This...
  • E-Marketing

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    E-Marketing [ Paperback ]
    Judy Strauss & Raymond Frost | Pearson Group | 2013³â 07¿ù
    101,170¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,060¿ø
    For courses in Internet Marketing or E-marketing. Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses mo...
  • Multivariate Data Analysis, 7/E

    Multivariate Data Analysis, 7/E [ Paperback, 7th International Edition ]
    Joseph F. Hair,William C. Black | Pearson Group | 2013³â 07¿ù
    48,000¿ø Æ÷ÀÎÆ®Àû¸³ 960¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non...

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  • Marketing Plan Handbook

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    Marketing Plan Handbook Pearson New International Edition [ Paperback ]
    Wood, Marian | Pearson Education Limited | 2013³â 07¿ù
    117,010¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,860¿ø
    For marketing courses that focus on creating a marketing plan. A step-by-step guide to creating a customized marketing plan. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
  • L''analyse de la Qualit? d''un Service Au Sein d''un Centre de Service

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    Collectif | Omniscriptum | 2011³â 05¿ù
    112,250¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,370¿ø
    Il y a six ans le telephone mobile etait le signe distinctif et le signe d'appartenance aux cercles privilegies. Aujourd'hui sous l'influence de la reforme du secteur des telecoms en Algerie il est present chez toutes les couches sociales, c'est le moyen de communication le plus branche dans une soc...
  • La Qualit? Relationnelle, Ses D?terminants Et La Fid?lit?

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    La Qualit? Relationnelle, Ses D?terminants Et La Fid?lit? [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Feten-M | Omniscriptum | 2011³â 04¿ù
    113,870¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,420¿ø
    L'objet de ce travail de recherche est d'etudier les fondations theoriques du concept de la qualite relationnelle, et d'etudier la relation entre ses differents determinants et dimensions et la fidelite du client.
  • Analyse Spatiale Et Geomarketing

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    Analyse Spatiale Et Geomarketing [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Bathiery-O | Omniscriptum | 2011³â 05¿ù
    143,160¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,300¿ø
    L'application du GPS a la cartographie numerique est devenue une technologie integree dans la vie courante avec la multiplication des systemes de navigation embarques. En ce sens, elle n'echappe pas au phenomene de la mondialisation des marches dont l'evolution permanente des technologies et le proc...
  • Mass Media Et Communication ?lectorale

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    Mass Media Et Communication ?lectorale [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Marcu-L | Omniscriptum | 2011³â 04¿ù
    115,500¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,470¿ø
    Ce livre s'appuie sur les resultats d'une recherche doctorale focalisee sur l'utilisation des medias locaux roumains pendant les campagnes electorales locales. Sans exposer les etudes empiriques de cette recherche, il reprend les resultats des approches theoriques combinees (sociologique, comm...
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