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  • The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers

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    The Customer Experience Edge: Technology and Techniques for Delivering an Enduring, Profitable and Positive Experience to Your Customers Technology and Techniques for Delivering an Enduring, Profitable, and Positive Experience to Your Customers [ Hardcover ]
    Soudagar, Reza / Iyer, Vinay / Hildebrand, Volker | McGraw-Hill Companies | 2011³â 09¿ù
    63,640¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,190¿ø
    Three customer experience experts provide executives and senior managers with cost-effective, sustainable methods for creating a superior customer experience--which generates heightened profitability in the age of rapid information flows and expanding customer expectations.
  • Visual Merchandising

    Visual Merchandising Window and In-store Displays for Retail [ Paperback, 2nd Edition ]
    Morgan, Tony | Laurence King | 2011³â 10¿ù
    46,800¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,340¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the s...

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  • The Complete Idiot's Guide to Social Media Marketing: 2nd Edition

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    Abernethy, Jennifer | Alpha Books | 2012³â 04¿ù
    30,370¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,520¿ø
  • Modelling Value: Selected Papers of the 1st International Conference on Value Chain Management

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    Modelling Value: Selected Papers of the 1st International Conference on Value Chain Management Selected Papers of the 1st International Conference on Value Chain Management, May 4th-5th, 2011, University of Applied Sciences in Upper Austria, Sch [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Jodlbauer, Herbert / Olhager, Jan / Schonberger, Richard J. | Physica-Verlag | 2012³â 01¿ù
    272,500¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,180¿ø
    The publication contains a selection of the best double-blind reviewed papers presented, discussed and revised by participants of the 1st International Conference on Value Chain Management in Austria, Steyr, May 2011. The Value Chain Management (VCM) Conference presents scientific insights relevant ...
  • The Brand Together

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    The Brand Together How Co-Creation Generates Innovation and Re-energizes Brands [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Trevail, Charles (CEO) | Kogan Page Ltd | 2012³â 04¿ù
    48,010¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,450¿ø
    Explore the potential in co-creation to use customer and client feedback to develop and encourage buyer engagement, with a view to building sales, developing brand strategy and retaining customers.

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  • Kodak Girl

    Kodak Girl From the Martha Cooper Collection [ Hardcover ]
    John P. Jacob | Steidl | 2012³â 02¿ù
    81,600¿ø (15% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,080¿ø
    This book tells the remarkable story of the Kodak Girl, one of the most durable and successful marketing campaigns in advertising history. Created by George Eastman, inventor of the inexpensive hand-held camera, the Kodak Girl traces the intersection of American culture with photography as it evolve...

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  • The Mark: A Real Sales Guy Approach to Selling Corporate Accounts

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    The Mark: A Real Sales Guy Approach to Selling Corporate Accounts A Real Sales Guy Approach to Selling Corporate Accounts [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Seck, Bryan J. | Authorhouse | 2011³â 06¿ù
    32,040¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 970¿ø
    The Mark, A Real Sales Guy Approach To Selling Corporate Accounts is a raw, gritty, real life example of sales at the highest level. Bryan Seck, the author gives you a real assessment of what sales truly is and shows creative and innovative ways to penetrate the C-Suite and make an impact. This is a...
  • The Mark: A Real Sales Guy Approach to Selling Corporate Accounts

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    Seck, Bryan J. | Authorhouse | 2011³â 06¿ù
    40,060¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,210¿ø
    The Mark, A Real Sales Guy Approach To Selling Corporate Accounts is a raw, gritty, real life example of sales at the highest level. Bryan Seck, the author gives you a real assessment of what sales truly is and shows creative and innovative ways to penetrate the C-Suite and make an impact. This is a...
  • The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using Linkedin

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    The Power in a Link: Open Doors, Close Deals, and Change the Way You Do Business Using Linkedin Open Doors, Close Deals, and Change the Way You Do Business Using LinkedIn [ Paperback ]
    Gowel, Dave | Wiley | 2011³â 11¿ù
    27,600¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,380¿ø
    Make your LinkedIn account work for you and your businessLinkedIn is not just another social media tool. It's the world's largest professional online network, with over 120 million users in over two hundred countries. "The Power in a Link" shows you how to employ this remarkable yet misunderstood re...
  • The Marketing Agency Blueprint: The Handbook for Building Hybrid Pr, Seo, Content, Advertising, and Web Firms

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    The Marketing Agency Blueprint: The Handbook for Building Hybrid Pr, Seo, Content, Advertising, and Web Firms The Handbook for Building Hybrid PR, Seo, Content, Advertising, and Web Firms [ Hardcover ]
    Roetzer, Paul | Wiley | 2011³â 11¿ù
    41,440¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,080¿ø
    Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and ...
  • Olympic Marketing

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    Ferrand, Alain / Chappelet, Jean-Loup / Seguin, Benoit | Routledge | 2012³â 06¿ù
    291,980¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 14,600¿ø
    The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles o...
  • Global e-commerce

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    Global e-commerce Impacts of National Environment and Policy [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Zhu, Kevin (University of California, Irvine)(EDT) | Cambridge University Press | 2011³â 09¿ù
    76,930¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,310¿ø
    Are the Internet and e-commerce truly revolutionizing business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners.
  • Ethics in Marketing

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    Ethics in Marketing International Cases and Perspectives [ Paperback ]
    Murphy, Patrick E. / Laczniak, Gene R. / Prothero, Andrea | Taylor & Francis | 2012³â 03¿ù
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    Tesar, George | Routledge | 2013³â 02¿ù
    100,660¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,040¿ø
    This book gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa and is essential reading for both u...
  • Zeronauts

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    Elkington, John | Routledge | 2012³â 06¿ù
    58,370¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,920¿ø
    The Last King in India tells the story of a much-maligned king who had the misfortune to be on the throne when the East India Company usurped power. Wajid Ali Shah led a fascinating life that included marrying over 350 women, building a fantasy palace in Lucknow, writing poetry that is still acclaim...
  • AD Critique: How to Deconstruct Ads in Order to Build Better Advertising

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    AD Critique: How to Deconstruct Ads in Order to Build Better Advertising How to Deconstruct Ads in Order to Build Better Advertising [ Paperback ]
    Tag, Nancy R. | Sage Publications, Inc | 2011³â 12¿ù
    144,270¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,220¿ø
    Teaches advertising, marketing, and management students (both the "suits" and the "creatives") how to effectively judge and critique creativity in advertising.
  • The Entrepreneur's Guide to Market Research

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    Wenzel, Anne M. | Bloomsbury Publishing Plc | 2012³â 01¿ù
    83,520¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,180¿ø
    Planning your new business starts here. This invaluable guide arms entrepreneurs with all they need to know to research and analyze potential markets-key steps in constructing effective marketing plans, establishing sound financial forecasts, and finding backers.
  • Basic Marketing Research

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    Basic Marketing Research Integration of Social Media [ Paperback ]
    Malhotra, Naresh K. | Prentice Hall | 2011³â 07¿ù
    485,980¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 24,300¿ø
  • Snap Selling

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    Konrath, Jill | Penguin Putnam Inc | 2012³â 01¿ù
    24,900¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,250¿ø
    One woman's story of healing through Aboriginal principles and awakening to her own healing powers.
  • Cross-Cultural Business Behavior

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    Cross-Cultural Business Behavior A Guide for Global Management [ Hardcover ]
    Gesteland, Richard R | Copenhagen Business School Press | 2012³â 01¿ù
    75,930¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,800¿ø
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