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Jung Yun Kwon is a PhD candidate in DCS, SNU and is currently a senior researcher at CTC. She academically explored the changes in consumers¡¯ lives caused by technological change through her master thesis, ¡°Consumer Happiness and Social Comparisons on SNS in Experiential and Material Purchases.¡± Her interests include rapidly changing modern society, its impact on consumer cultures, and various research methodologies to capture them.
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