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  • Forever England: A History of the National Side

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    Forever England: A History of the National Side The History of the National Side [ Paperback ]
    Shaoul, Mark / Williamson, Tony | Tempus | 2004³â 03¿ù
    55,270¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,770¿ø
    Although there have been books dealing with the national side, this publication is of special interest as it explores the early years in depth and represents a serious and well-researched history on a subject that is all too often given superficial treatment.
  • Joyce Wethered

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    Joyce Wethered The Great Lady of Golf [ Paperback ]
    Tinkler, Basil Ashton | The History Press Ltd | 2004³â 03¿ù
    51,880¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,600¿ø
    The biography of the greatest woman golfer to ever play the game of golf.
  • Farokh Engineer

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    Farokh Engineer From the Far Pavilion [ Hardcover ]
    Cantrell, John / Major, John (FRW) | Trafalgar Square | 2004³â 03¿ù
    62,260¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,120¿ø
    Born in Bombay in 1938, Farokh Engineer quickly displayed a prodigious talent with both bat and gloves. Farokh was instrumental in both the renaissance of the Red Rose County's fortunes and in the forging of the Indian team into one of the major forces in world cricket.
  • Michael Watson's Story

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    Michael Watson's Story The Biggest Fight [ Paperback ]
    Bunce, Steve | Little, Brown Book Group | 2005³â 07¿ù
    23,450¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,180¿ø
    A moving personal story of triumph over tragedy by a great British boxing champion.
  • Fighters

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    Fighters The Lives and Sad Deaths of Freddie Mills and Randolph Turpin [ Paperback ]
    Morton, James | Little, Brown Book Group | 2005³â 01¿ù
    19,350¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 970¿ø
    * Immaculately researched book about Freddie Mills and Randolph Turpin - two boxers who died somewhat mysteriously in the 60s - and the story of boxing and society in the years before and after WWII.
  • Amy Johnson

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    Amy Johnson [ Paperback ]
    Smith, Constance Babington | Motorbooks Intl | 2004³â 09¿ù
    28,980¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,450¿ø
    Amy Johnson
  • Travel and Tourism Public Relations

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    Travel and Tourism Public Relations [ POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Deuschl, Dennis | Routledge | 2005³â 09¿ù
    90,590¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,530¿ø
    Includes a chapter that explains the growth of industry PR, and travel & tourism news coverage which focuses on the considerable economic benefits of the industry. This title introduces the key domestic/international media and audiences that PR pros in travel and tourism need to target.
  • Tourism, Security and Safety

    Tourism, Security and Safety From Theory to Practice [ Hardcover ]
    Pizam, Abraham(EDT) | Taylor & Francis Ltd | 2005³â 11¿ù
    39,000¿ø Æ÷ÀÎÆ®Àû¸³ 780¿ø
    The topic of safety and security in the tourism industry is of vital importance globally. In recent years, and mainly after the 9/11 event, both academics and practitioners have started to look into crisis management issues seeking workable solutions in order to mitigate the negative impacts of safe...
  • Quality Tourism Experiences

    Nickerson, Norma(EDT) | Taylor & Francis Ltd | 2005³â 12¿ù
    38,000¿ø Æ÷ÀÎÆ®Àû¸³ 760¿ø
    The theme of the edited book acknowledges the multiple meanings of quality tourism experiences, the diverse contexts in which tourism occurs, and the varied stakeholders associated directly or indirectly with the phenomenon of tourism. ";Quality tourism experiences"; is a widely used phrase in touri...
  • Global Tourism

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    Global Tourism [ Paperback, 3rd Edition, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Theobald, William F. | Routledge | 2004³â 07¿ù
    155,030¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 7,760¿ø
    Now in its third edition, Global Tourism draws on the insight of thirty-nine contributors to chronicle and foresee the effects of tourism on contemporary society. Contributors provide interdisciplinary, international perspectives on the critical questions, problems, and opportunities facing the tour...
  • Sustainable Tourism

    Sustainable Tourism [ Paperback ]
    Weaver, David | Routledge | 2006³â 10¿ù
    49,000¿ø Æ÷ÀÎÆ®Àû¸³ 980¿ø
    Sustainable Tourism comprehensively examines the theoretical and applied dimensions of contemporary sustainable tourism from a global perspective. Using international case studies and examples, it provides cutting edge coverage of the latest developments in the area, both theoretically and practical...
  • Tourism Business Frontiers

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    Ford, Francesca | Routledge | 2005³â 08¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    Written by a team of globally renowned thinkers and researchers, this title provides an historical overview of tourism. It discusses trends and consumer types. It explores vital issues and changes related to consumers, products and industry. It is a companion to "Tourism Dynamics, Challenges and Too...
  • Management of Event Operations

    Management of Event Operations [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Tum, Julia / Norton, Philippa | Routledge | 2005³â 09¿ù
    110,730¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,540¿ø
    Provides an introduction to the management of operations for the event planner and venue provider. Taking a view of an event enterprise, this title links the traditional topics within operations management. It examines quality in the events industry and its effects on customer satisfaction, resource...
  • Innovative Marketing Communications

    Innovative Marketing Communications [ POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Masterman, Guy / Wood, Emma | Routledge | 2005³â 07¿ù
    110,730¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,540¿ø
    Provides students and event managers with an insight into the strategic and innovative marketing of events of almost all scales and nature. This book presents them with an understanding of how to integrate the range of marketing tools and techniques to communicate and promote events.
  • Heritage Marketing

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    Heritage Marketing [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Misiura, Shashi | Routledge | 2005³â 11¿ù
    96,630¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,840¿ø
    Addresses the principles of marketing as applied to the heritage sector. This book looks at the marketing issues that arise from the particular management, educational and cultural aspects of heritage. It includes examples and cases from around the world. It is intended for students and professional...
  • International Cultural Tourism

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    International Cultural Tourism Management, Implications And Cases [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Leslie, David / Sigala, Marianna | Routledge | 2005³â 07¿ù
    ±¸¸ÅÇýÅÃ
    ¼­°í Àå±â º¸°ü Ư°¡ µµ¼­ (±³È¯ ºÒ°¡)
    120,140¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,610¿ø
    Provides an exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. This title presents an analysis of the demand, profiles and motivation of tourists; and an investigation of the transformational and dynamic impacts of technologies ...
  • Niche Tourism

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    Niche Tourism [ Paperback ]
    Novelli, Marina | Routledge | 2005³â 01¿ù
    138,920¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,950¿ø
    Niche Tourism examines one of the fastest growing areas within the tourism sector. This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and...
  • Arts Marketing

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    Ozbilgin, Mustafa | Routledge | 2004³â 07¿ù
    96,630¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,840¿ø
    Arts Marketing focuses on a variety of sectors within the arts and addresses the way in which marketing principles are applied within these, outlining both the similarities and the differences that occur. Relating policy to practice, this contributed text demonstrates the most effective means of mar...
  • Leisure Marketing

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    Leisure Marketing [ Paperback ]
    Swarbrooke, John | Routledge | 2004³â 12¿ù
    100,660¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,040¿ø
    Divided into nine parts, this book guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, issues such as globalisation, marketing research and ethics, for example branding and environmental issues, and the future of leisure marketing.
  • Coaching and Mentoring: Practical Conversations to Improve Learning

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    Coaching and Mentoring: Practical Conversations to Improve Learning Practical Conversations To Improve Learning [ Paperback ]
    Parsloe, Eric / Leedham, Melville | Kogan Page | 2009³â 04¿ù
    68,260¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,420¿ø
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