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  • Point of Purchase

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    Point of Purchase [ Hardcover ]
    Marta Serrats | Collins Design | 2006³â 08¿ù
    62,260¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,120¿ø
    Imaginative and inspirational, Point of Purchase is an essential resource for creating striking and innovative exhibition and store displays. This book showcases a variety successful point of purchase displays that look great, use retail space efficiently, and drive sales. It presents a wide range o...
  • Advertising Design and Typography

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    White, Alex W. | Allworth | 2007³â 03¿ù
    62,900¿ø (15% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,150¿ø
    The most comprehensive overview of advertising design strategies on the market today! This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and us...

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  • Advertising Now! TV commercial

    Julius Wiedemann | Taschen | 2007³â 09¿ù
    63,900¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,920¿ø
    As Seen On TV!From Apple to VW, the very best of today's television commercialsFor anyone interested in inventive commercials, this book covers the best contemporary examples from around the worldThe very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and...
  • Advertising Now! Online with DVD

    Julius Wiedemann | Taschen | 2007³â 01¿ù
    63,900¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,920¿ø
    Ads in cyberspace: the best campaigns on the web today This second installment in TASCHEN¡¯s advertising series joins Advertising Now! Print and the forthcoming Advertising Now! Films to provide a complete study of commercial communication in the world today. Divided into chapters by subject (from f...
  • Advertising Now Print

    Advertising Now Print [ Hardcover ]
    Julius Wiedemann | Taschen | 2006³â 07¿ù
    63,900¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,920¿ø
    Ideas that sell: today¡¯s most effective and original ads... The world¡¯s sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer¡¯s attention and gets the point across in an or...
  • All American Ads of the 80's

    Jim Heimann, Steven Heller | Taschen | 2005³â 07¿ù
    63,900¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,920¿ø

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  • All-American Ads of the 20's

    Steven Heller, Jim Heimann | Taschen | 2004³â 12¿ù
    63,900¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,920¿ø

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  • All-American Ads of the 40s

    Jim Heimann | Taschen | 2002³â 06¿ù
    63,900¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,920¿ø
    World War II brought unprecedented pride and prosperity to the American people and nothing better mirrors the new wave of consumerism and progress than the ads of the time.

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  • Skills Limited, Ideas Infinite : Creative Advertising

    Architecture & Journalism | 2009³â 01¿ù
    64,000¿ø (15% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,200¿ø
    '±â¼úÀº Á¦ÇÑÀûÀÌÁö¸¸ ¾ÆÀ̵ð¾î´Â ¹«ÇÑÇÏ´Ù' °í ¸»Çϴ å. 6°³ Å« ÁÖÁ¦º°·Î Æø½º¹Ù°Õ, ´Ö½Ñ, DHL, Lee, ¼Ò´Ï µîÀÇ ±¤°í »ç·Ê¸¦ ½Ç¾úÀ¸¸ç °£´ÜÇÑ ¼³¸íµµ º¼ ¼ö ÀÖ½À´Ï´Ù.

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  • Ads That Touch Psychopathology: The Turkish advertising sector in terms of psychological processes at the beginning of the millennium

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    Yildirim, Tarik Emre | Iboo Press | 2019³â 06¿ù
    64,100¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,930¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    If we take ads as a metaphor of psychoanalysis, the consumer who buys the product or the brand as represented in the ads, has set out on a fantastic journey, in a sense. Ads try to make the journey of the consumer a journey to the unconscious mind as much as possible, with phase and stages of the pr...

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  • Chinese Movie Magazines

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    Chinese Movie Magazines From Charlie Chaplin to Chairman Mao 1921-1951 [ Hardback ]
    Paul Fonoroff | Thames & Hudson | 2018³â 09¿ù
    64,210¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,220¿ø
    Organized thematically within a chronological structure, this book includes more than 500 full-colour covers - many of them rare - from the Paul Kendel Fonoroff Collection in Berkeley¡¯s C. V. Starr East Asian Library, the largest collection of Eastern movie memorabilia outside China. Fonoroff¡¯s te...
  • American corporate identity 2008

    David E. Carter | Harper Design | 2007³â 12¿ù
    64,260¿ø (15% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,220¿ø
    Containing more than 950 all-new examples of outstanding creativity, this invaluable perennial organizes this year's groundbreaking designs into seven categories: logos, complete identity programs, corporate identity manuals, letterhead designs, package designs, signage and environmental graphics, a...
  • Newsletter Design: A Step-By-Step Guide to Creative Publications

    Newsletter Design: A Step-By-Step Guide to Creative Publications A Step-by-Step Guide to Creative Publications [ Paperback ]
    Hamilton, Edward A. | Wiley | 1995³â 10¿ù
    64,680¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,240¿ø
    Newsletter Design A Step-by-Step Guide to Creative Publications " Make it dramatic. Make it readable. Make it believable." Words of advice to those who plan, design, or edit newsletters from the author of Newsletter Design, Edward A. Ham...
  • All American Ads of the 60s

    Jim Heimann | Taschen | 2002³â 12¿ù
    64,800¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,950¿ø
    ¹Ì±¹ÀÇ 60³â´ëÀÇ ±¤°í ¿ª»ç¸¦ º¸¿©ÁÖ´Â ¼­ÀûÀÌ¸ç ¿¾ ±¤°í¿¡¼­ ºÎÅÍ ¿À´ÃÀÇ ±¤°í±îÁö ÇÑ´«¿¡ º¼ ¼ö ÀÖ´Â ±ÍÁßÇÑ ÀÚ·áÁýÀÌ´Ù. Sean Connery, Woody Allen, Salvador Dali, Sammy Davis Jr °°Àº ½ºÅ¸°¡ ÂïÀº ±¤°íºÎÅÍ Áö±ÝÀº ÀØÇôÁø Â÷¿Í ´ã¹è ºê·£µåÀÇ ±¤°í¿Í ±¤°í ¹®±¸¸¦ ¿³º¼ ¼ö ÀÖ´Ù. »ê¾÷ ¹ß´Þ ÃÊâ±âÀÇ ¹Ì±¹°ú ¼ÒºñÀÚµé...

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  • Annual of Ad Productions in Japan 2000 Vol.39

    Ishikawa Kioji | Rikuyosha | 2000³â 06¿ù
    65,250¿ø (13% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,310¿ø

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  • American Advertising and Design 25

    µ¥À̺ñµå A. Ä«ÅÍ Àú | Harper Design | 2010³â 01¿ù
    66,380¿ø (15% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,320¿ø
    The ideal reference for every graphic designer, American Graphic Design & Advertising 25 presents the newest and most impressive corporate branding design work from the nation¡¯s leading graphic design firms. Formerly known as the American Corporate Identity Annual, this useful resource has changed ...
  • The Power of Retail Branding

    Arthur A. Winters | Visual Reference Publications | 2005³â 06¿ù
    66,500¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,330¿ø
  • New Signage Design

    New Signage Design [ hardcover ]
    SANDU | 2015³â 01¿ù
    68,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,360¿ø
    °ø°øÀå¼ÒÀÇ È®»êÀ¸·Î »ç¶÷°ú °ø°£ÀÇ ¼ÒÅëÀÌ ¸¹¾ÆÁö¸é¼­ ±× ¼ÒÅëÀÇ °áÁ¤Àû ¿ä¼ÒÀÎ »çÀÎ µðÀÚÀÎÀÇ Á߿伺 ¶ÇÇÑ Ä¿Á³½À´Ï´Ù.ÀÌ ¼­ÀûÀº Àü ¼¼°è °¢ÁöÀÇ Çб³, È£ÅÚ, ¼îÇμ¾ÅÍ, µµ¼­°ü µî °ø°øÀå¼Ò¿Í »çÀÎ µðÀÚÀÎÀÇ ´Ù¾çÇÑ »ç·Ê¸¦ ÀÚ¼¼ÇÏ°Ô ´Ù·ç±â ¶§¹®¿¡ ´ç½ÅÀÇ °¨°¢À» Ç¥ÇöÇÒ ¶§ Å« µµ¿òÀ» ÁÙ °ÍÀÔ´Ï´Ù.

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  • Advertising Is Dead

    Advertising Is Dead Long Live Advertising! [ Hardcover ]
    Tom Himpe Àú | Thames & Hudson | 2006³â 07¿ù
    68,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,360¿ø
    20³âÀü ¹Ì±¹ÀÇ ±¤°í¾÷ÀÚµéÇÑÅ×´Â 3°³ÀÇ »ó¾÷ TV¸¸ÀÌ ´ë»ó¿¡ ºÒ°úÇß´Ù. ÇÏÁö¸¸ Áö±ÝÀº ±×¼ö°¡ 150°³¸¦ ³Ñ¾î¼­°í ÀÖÀ¸¸ç, ±¤°í´Â ±¸½Ã´ëÀÇ ÇüÅÂ¿Í ÁøºÎÇÑ ±â¼úÇüŸ¦ ¹þ¾î³ªÁö ¸øÇÏ°í ¼ÒºñÀڵ鿡°Ô ¿Ü¸é´çÇÏ°í ÀÖ´Ù. »õ·Î¿î Àü¹®¿ë¾îµéÀº ¸ô·¡ µé¾î¿À°Å³ª ±ºÁߵ鿡°Ô ¹ÙÀÌ·¯½ºÃ³·³ ¹øÁö±âµµ ÇÑ´Ù. ÀÌ Ã¥Àº ±×·¯ÇÑ ¿ë¾îµéÀ» Åë...

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  • One Show Interactive, Volume IX: Advertising's Best Interactive & New Media

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    One Club | One Club Publishing | 2007³â 02¿ù
    68,490¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,430¿ø
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