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  • Producing Women

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    Producing Women The Internet, Traditional Femininity, Queerness, and Creativity [ Hardcover ]
    White, Michele | Routledge | 2015³â 03¿ù
    302,050¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 15,110¿ø
    Producing Women examines the ways femininity is produced through new media. Michele White considers how women are constructed, produce themselves as subjects, form vital production cultures on sites like Etsy, and deploy technological processes to reshape their identities and digital characteristics...
  • Strategic Interpersonal Communication

    Strategic Interpersonal Communication [ Hardcover, English ]
    Wiemann, John M.(EDT) | Routledge | 1994³â 03¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    This book discusses how people go about achieving their social goals through human symbolic interaction. The editors' collective presumption is that there are more or less typical ways that people attempt to obtain desired outcomes -- be they persuasive, informative, conflictive, or the like -- thro...
  • Seeking Equity for Women in Journalism and Mass Communication Education

    Creedon, Pamela J.(EDT) | Routledge | 2004³â 05¿ù
    312,120¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 15,610¿ø
    Starting from their 1972 study of women's status in journalism and mass communication education, editors Ramona R. Rush, Carol E. Oukrop, and Pamela J. Creedon examine women's struggles for equity since the early 1970s and identify what issues still lie ahead.
  • Qualitative Research in Journalism

    Qualitative Research in Journalism Taking It to the Streets [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Iorio, Sharon Hartin | Routledge | 2003³â 09¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    This work provides journalists with the empirical tools they need to operate in the current reporting climate. It offers ways in which news coverage is expanded and enhanced through the use of qualitative methods developed in the social sciences.
  • Media Access

    Media Access Social and Psychological Dimensions of New Technology Use [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Bucy, Erik P. / Newhagen, John E. | Routledge | 2003³â 11¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    This study assembles and presents the cross-disciplinary research being conducted on access to new technology. It departs from popular understandings by recognizing the distinction between having access to the Internet as a technology and being able to access the content that resides on it.
  • Effective Fund-Raising Management

    Kelly, Kathleen S. | Routledge | 1997³â 10¿ù
    231,570¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 11,580¿ø
    Written for the purpose of teaching fundraising academically, this book integrates practical knowledge with social science and research, and views all aspects, from legal and ethical principles to the managerial process. It aims to fill the gap for a textbook on fundraising as an academic subject.
  • Debate and Critical Analysis

    Debate and Critical Analysis The Harmony of Conflict [ Hardcover, English ]
    Branham, Robert James | Routledge | 1991³â 11¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    Rather than approach debate primarily as a form of interscholastic competition, this unique book identifies it as an activity that occurs in many settings: scientific conferences, newspaper op-ed pages, classrooms, courts of law, and everyday domestic life. Debate is discussed as an integral part of...
  • Formation of Campaign Agendas

    Formation of Campaign Agendas A Comparative Analysis of Party and Media Roles in Recent American and British Elections [ Hardcover, English ]
    Barkin, Steve | Routledge | 1991³â 02¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    This unusual volume seeks to accomplish three related goals: * to assess the extent and limits of media power in election campaigns * to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation * to evaluate the im...
  • Paying for Broadcasting: The Handbook

    ¼öÀÔ
    Paying for Broadcasting: The Handbook [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Congdon, Tim / Davies, Gavyn / Graham, Andrew | Routledge | 1992³â 06¿ù
    88,570¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,430¿ø
    With British broadcasting standing on the threshold of immense change, this handbook leads a wide-ranging discussion of funding options open to broadcasters.
  • Consumer Culture Reborn

    ¼öÀÔ
    Consumer Culture Reborn The Cultural Politics of Consumption [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Lee, Martyn J. | Routledge | 1993³â 09¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    Lee brings together the discourses of political economy and cultural studies in order to shed light on our social situations. Lee sees the commodity as the vital touchstone behind both analysis of the economy and culture.
  • Workers' Culture in Imperial Germany

    ¼öÀÔ
    Workers' Culture in Imperial Germany Leisure and Recreation in the Rhineland and Westphalia [ Hardcover ]
    Abrams, Lynn | Routledge | 1992³â 03¿ù
    241,650¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 12,090¿ø
    This comprehensive historical analysis of the emergence of Germany's modern leisure industry also provides a major contribution to the social history of working-class life in the nineteenth century.
  • Come on Down?

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    Come on Down? Popular Media Culture in Post-War Britain [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Strinati, Dominic / Wagg, Stephen | Routledge | 1992³â 12¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    This introduction to popular media culture in Britain discusses the ways in which popular culture can be studied, understood and appreciated, and covers its key analytical issues and some of its most important processes.
  • The Classic Serial on Television and Radio

    ¼öÀÔ
    Giddings, Robert / Selby, Keith | Palgrave MacMillan | 2001³â 05¿ù
    227,790¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 11,390¿ø
    The classic serial, invented by BBC Radio Drama sixty years ago, survived and adapted itself to television, the arrival of colour and the global market in what has become a flood of classics with all channels competing for ratings and overseas sales.
  • Memory and Cognition in Its Social Context

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    Srull, Thomas K. | Psychology Press | 1989³â 10¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    The first comprehensive theoretical formulation of the way people use information they receive about their social environments to make judgments and behavioral decisions, this volume focuses on the cognitive processes that underlie the use of social information. These include initial interpretation,...
  • Aids

    Aids A Communication Perspective [ Hardcover, English ]
    Freimuth, Vicki S.(EDT) | Routledge | 1992³â 09¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    Prevention through appropriate behavior is the best weapon available to fight further spread of HIV infection. However, individuals take necessary actions to prevent diseases such as AIDS only when they are properly informed and they feel motivated to respond to the information they possess.
  • Media Economics

    Media Economics Theory and Practice [ Hardcover, 3rd Edition ]
    Alexander, Alison / Owers, James E. / Carveth, Rod | Routledge | 2015³â 06¿ù
    271,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,600¿ø
    This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within spec
  • Media, Political Participation and Empowerment

    Media, Political Participation and Empowerment [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Scullion, Richard / Gerodimos, Roman / Jackson, Daniel | Routledge | 2014³â 09¿ù
    100,660¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,040¿ø
    This book provides an international perspective on civic and audience empowerment, focusing on how the media can empower or dis-empower citizens. With theoretical and empirical chapters it offers a reappraisal of the theories, methods and issues that inform our understanding of citizens and audience...
  • Economics of the Publishing and Information Industries

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    Economics of the Publishing and Information Industries The Search for Yield in a Disintermediated World [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Greco, Albert N. | Routledge | 2014³â 12¿ù
    118,790¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,940¿ø
    The Entertainment Industries provides readers with a substantive analysis and detailed overview of the diverse entertainment industries in the U.S.; foreign markets and export issues will also be addressed. It explores managerial, financial, and legal issues and emphasizes the current and changing U...
  • Reporting China in Africa

    ¼öÀÔ
    Reporting China in Africa Media Discourses on Shifting Geopolitics [ Hardcover ]
    Wasserman, Herman(EDT) | Routledge | 2014³â 12¿ù
    291,980¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 14,600¿ø
    This book discusses the growing media engagement between China and Africa from the point of view of both these regions. It brings together authors from Africa, China, the US, UK and Europe to provide analysis, comment and empirical evidence to deepen our understanding of how the geopolitical shift t...
  • Visual in Sport

    Visual in Sport [ Paperback ]
    O'Mahony, Mike(EDT) | Routledge | 2014³â 06¿ù
    108,720¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,440¿ø
    This exciting and original book explores the multiple ways in which sport has been represented visually in the past, and provides a series of case studies that help scholars to exploit new sources and develop new insights into the history of sport. It was published as a special issue of the Internat...
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