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  • Future of Eco-labelling

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    Future of Eco-labelling Making Environmental Product Information Systems Effective [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Rubik, Frieder / Frankl, Paolo | Routledge | 2005³â 05¿ù
    117,450¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,880¿ø
    This book plots a course for policy-makers to address some of the historic problems with eco-labelling, to learn what works and what doesn't and to move forward with integrated schemes that can make a real difference to sustainable production and consumption.
  • Global Challenges

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    Global Challenges Furthering the Multilateral Process for Sustainable Development [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Churie-Kallhauge, Angela / Sjostedt, Gunnar / Corell, Elisabeth | Routledge | 2005³â 11¿ù
    99,540¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,980¿ø
    Focusing on the World Summit on Sustainable Development held in Johannesburg, this book presents a perspective on the continuing global environment and development policy process and analyses the inter linkages between the process, trends and cross-cutting issues that set the conditions for the glob...
  • Service Marketing

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    Service Marketing [ Hardcover ]
    Baron, Steve(EDT) | SAGE Publications Ltd | 2010³â 11¿ù
    1,871,100¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 93,560¿ø
    Structured around the evolution of service marketing scholarship in the last 40 years, this collection gives a detailed account of the relationship between the theory and practice of service marketing and the changing social, economic and technical environments over time.
  • Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour)

    Baudet, Henri / Van Der Meulen, Henk | Routledge | 2014³â 11¿ù
    258,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 12,950¿ø
    These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish the interrelationship between economic...
  • de la Situation de Consommation ? La Pr?f?rence Pour Une Marque

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    de la Situation de Consommation ? La Pr?f?rence Pour Une Marque [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Tauxe-S | Omniscriptum | 2014³â 07¿ù
    83,120¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,500¿ø
    Cette etude part de l'idee que la situation de consommation est a la base du processus de choix des consommateurs ; situation qui peut etre caracterisee par plusieurs facteurs tels que l'environnement physique, social, mais aussi l'etat de l'individu consommateur et du produit a un moment donne.
  • Turisticheskiy brend Respubliki Belarus'

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    Turisticheskiy brend Respubliki Belarus' [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Bulatyy Pavel | LAP Lambert Academic Publishing | 2014³â 06¿ù
    113,050¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,400¿ø
    Imidzh Respubliki Belarus' v kontekste sovremennykh sotsiokul'turnykh i politicheskikh mezhdunarodnykh protsessov yavlyaetsya odnoy iz naibolee obsuzhdaemykh tem. Osnovnaya sotsiokul'turnaya problema sovremennoy Belarusi sostoit v tom, chto kul'turnaya traditsiya, sformirovannaya v usloviyakh totali...
  • Marketing Strategies to Egyptian Children

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    Marketing Strategies to Egyptian Children [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Hassan Abd El-Aziz Ali | LAP Lambert Academic Publishing | 2014³â 06¿ù
    172,900¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,190¿ø
    The main purpose of the present research was to investigate Multi-Parties effects upon the purchase behaviour of children. The outcome of such an investigation was discussed and interpreted with reference to the previous research. Specifically, four objectives were developed and three main hypothese...
  • It's a jungle out there

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    It's a jungle out there [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Skotte, Ketil | LAP Lambert Academic Publishing | 2014³â 06¿ù
    113,050¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,400¿ø
    The ongoing financial crisis has affected people and companies alike, and the restaurant industry is no different. Born from the restaurant owners' fear of dwindling turnover, several different online discount concepts, led by Groupon and an army of "deal of the day" sites, have emerged. While many ...
  • Erstellung Einer Contentstrategie F?r Die Facebookseite Eines Hamburger Restaurants

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    Gorecki, Markus | Grin Verlag Gmbh | 2014³â 07¿ù
    29,080¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 880¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Facharbeit (Schule) aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 3, Hotelfachschule Hamburg, Sprache: Deutsch, Abstract: Das Restaurant ist ein familiengefuhrtes Unternehmen in Hamburg. Seit Monaten ist der Umsatz rucklaufig, da ...

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  • Olympic Games Ceremonies. an Event Management Perspective

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    Olympic Games Ceremonies. an Event Management Perspective [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Jossifakis, John | Grin Verlag Gmbh | 2014³â 07¿ù
    51,360¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,550¿ø
    Master's Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 7.
  • The Role of Ethics in Advertising and the Effects of Social Media

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    The Role of Ethics in Advertising and the Effects of Social Media [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Almutairi, Majed | Grin Verlag | 2014³â 07¿ù
    29,080¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 880¿ø
    Seminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Wisconsin-Milwaukee, course: Marketing Ethics, language: English, abstract: In this study, the examination revolves around three main issues which include ethics, ad...
  • The Marketing Concept of FC Bayern Munich. Emotionality as Driver of Success

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    Ackermann, Matthias | Grin Verlag | 2014³â 07¿ù
    33,070¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,000¿ø
    Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, FOM Hochschule fur Oekonomie und Management gemeinnutzige GmbH, Hochschulstudienzentrum Freiburg, language: English, abstract: The football club FC Bayern Muni...
  • Die Bedeutung des Kulturtourismus f?r eine touristische Destination. Dargestellt am Beispiel der Stadt Zwickau

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    Eberlein, Anne | Grin Verlag Gmbh | 2014³â 07¿ù
    77,960¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,340¿ø
    Bachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,0, Hochschule Mittweida (FH), Sprache: Deutsch, Abstract: Die vorliegende Arbeit thematisiert die Bedeutung des Kulturtourismus fur die touristische Destination Zwic...
  • Imagetransfer Durch Kommunikation. Voraussetzungen, Mechanismen, Beispiele

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    Menzel, Oliver | Grin Verlag Gmbh | 2014³â 07¿ù
    30,750¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 930¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,3, Fachhochschule Erfurt, Sprache: Deutsch, Abstract: Marken und deren Images spielen in einer Zeit, in der Produkte sich immer mehr ahneln, eine bedeutende Rolle. Si...

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  • Zielgruppensegmentierung im Marketing: Ziele, Konzept und Umsetzung

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    Zielgruppensegmentierung im Marketing: Ziele, Konzept und Umsetzung [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Niermann, Nicole | Grin Verlag | 2014³â 07¿ù
    33,070¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,000¿ø
    Studienarbeit aus dem Jahr 2013 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, AKAD-Fachhochschule Pinneberg (ehem. Rendsburg), Sprache: Deutsch, Abstract: Aktuell ist der Absatzmarkt durch die andauernde Sattigung und Globalisierung von Wett...
  • Marketing Outside the Box

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    Marketing Outside the Box [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Zafirova, Katerina | Grin Verlag Gmbh | 2014³â 07¿ù
    48,040¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,450¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Bachelor Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Cologne University of Applied Sciences, language: English, abstract: Have you ever asked yourself how often you happen to zap through the TV chan...

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  • Nescafe. A Marketing analysis

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    Nescafe. A Marketing analysis [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Cherry, Kelvin | Grin Verlag | 2014³â 07¿ù
    33,070¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,000¿ø
    Seminar paper from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, The University of Liverpool, language: English, abstract: Nescafe, being a product of a famous brand nestle have been successful in capturing a high ...
  • An Investigation of Customers' Behavior and Subtle Luxury Market Evolution in China: Proposal for CSR in China

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    Molly, Kelvin | Grin Verlag | 2014³â 07¿ù
    29,080¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 880¿ø
    Document from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: The luxury brand industry in China is still growing despite the global recession.
  • Marketingovye Issledovaniya Rynka Intellektual'nykh Uslug

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    Marketingovye Issledovaniya Rynka Intellektual'nykh Uslug [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Shaposhnikov Vladislav / Astratova Galina | LAP Lambert Academic Publishing | 2014³â 06¿ù
    202,820¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,090¿ø
    Monografiya posvyashchena probleme formirovaniya teoretiko-metodologicheskikh osnov marketingovykh issledovaniy rynka intellektual'nykh uslug v usloviyakh stanovleniya ekonomiki znaniya. Nauchnye polozheniya raboty podkrepleny analizom i obobshcheniem fakticheskikh dannykh o razvitii rynka intellek...
  • Digital Marketing Tabachnykh Brendov

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    Digital Marketing Tabachnykh Brendov [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Malyshev Elisey | LAP Lambert Academic Publishing | 2014³â 06¿ù
    113,050¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,400¿ø
    Klyuchevoy osobennost'yu dannoy raboty yavlyaetsya vzglyad na tsifrovoy (digital) marketing s tochki zreniya perspektivy dlya kommunikatsii s sovershennoletnimi potrebitelyami tabachnykh izdeliy. V dannom issledovanii rassmotreno stanovlenie tabachnogo marketinga v Rossii, osnovnye periody ograniche...
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