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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Governance of the Petroleum Sector in an Emerging Developing Economy

    수입
    Governance of the Petroleum Sector in an Emerging Developing Economy [ Paperback ]
    Appiah-Adu, Kwaku | Routledge | 2024년 06월
    64,410원 (10% 할인) 포인트적립 3,230원
    Oil exploration in the developing world has been and continues to be a high profile and high risk activity, often featured in the media and widely debated. Using the perspective of Ghana and comparisons with countries such as Trinidad and Tobago, and Norway, the contributors, global experts in their...
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  • Advising Upwards

    수입
    Advising Upwards A Framework for Understanding and Engaging Senior Management Stakeholders [ Paperback ]
    Bourne, Lynda | Routledge | 2024년 06월
    72,460원 (10% 할인) 포인트적립 3,630원
    Building, and managing, relationships with senior (upwards) stakeholders is essential for success. Advising Upwards makes a detailed examination of stakeholder relationship management, starting with a discussion of the personal changes that senior managers must make as they move into executive roles...
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  • How to Measure and Manage Your Corporate Reputation

    수입
    How to Measure and Manage Your Corporate Reputation [ Paperback ]
    Hannington, Terry | Routledge | 2024년 06월
    72,460원 (10% 할인) 포인트적립 3,630원
    The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all victims of their 'infectious history'. Terry ...
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  • Communicating Corporate Social Responsibility in the Digital Era

    수입
    Communicating Corporate Social Responsibility in the Digital Era [ Paperback ]
    Lindgreen, Adam / Vanhamme, Joelle / Watkins, Rebecca | Routledge | 2024년 06월
    64,410원 (10% 할인) 포인트적립 3,230원
    Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this...
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  • Trust in Virtual Teams

    수입
    Trust in Virtual Teams Organization, Strategies and Assurance for Successful Projects [ Paperback ]
    Wise, Thomas P. | Routledge | 2024년 06월
    72,460원 (10% 할인) 포인트적립 3,630원
    Today?€?s virtual teams often work in such a way as much by choice as by geographic necessity. To get the best out of them, business leaders must understand how team relationships, such as trust, cross divisional projects and offshore team participation are all positively motivated by a solid quali...
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  • New Brand Spirit

    수입
    New Brand Spirit How Communicating Sustainability Builds Brands, Reputations and Profits [ Paperback ]
    Conrad, Christian / Thompson, Marjorie Ellis | Routledge | 2024년 06월
    72,460원 (10% 할인) 포인트적립 3,630원
    The core idea of The New Brand Spirit is to let stakeholders do the talking. Conrad and Thompson have interviewed close to 100 leading practitioners from eight different stakeholder perspectives, including NGOs, shareholders and supply chain. It provides an overview of the state-of-the art of CSR an...
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  • Stakeholder Relationship Management

    수입
    Stakeholder Relationship Management A Maturity Model for Organisational Implementation [ Paperback ]
    Bourne, Lynda | Routledge | 2024년 06월
    72,460원 (10% 할인) 포인트적립 3,630원
    This book has two specific purposes. Firstly, it is a 'how-to' book to provide the fundamental processes and practices to support either individuals or organisations in improving stakeholder management in endeavours such as projects, program management offices (PMO). This means it can also be used i...
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  • Managing Communications in a Crisis

    수입
    Managing Communications in a Crisis [ Paperback ]
    Ruff, Peter / Aziz, Khalid | Routledge | 2024년 06월
    72,460원 (10% 할인) 포인트적립 3,630원
    A comprehensive, practical handbook outlining how to prepare for a crisis (in terms of media and stakeholder relations) and what to do if and when one hits.
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  • Start-up and Entrepreneurial Communication

    수입
    Start-up and Entrepreneurial Communication Theoretical Foundations and Contemporary Development [ Hardcover ]
    Godulla, Alexander / Men, Linjuan Rita | Routledge | 2024년 06월
    352,400원 (10% 할인) 포인트적립 17,620원
    This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of int...
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  • Local/Global Shakespeare and Advertising

    수입 Routledge Studies in Shakespeare
    Local/Global Shakespeare and Advertising [ Hardcover ]
    Minier, M?rta / Montironi, Maria Elisa / Paravano, Cristina | Routledge | 2024년 06월
    271,850원 (10% 할인) 포인트적립 13,600원
    Local/Global Shakespeare and Advertising examines the two-way relationship between Shakespeare and advertising ? in the broad sense of the term ? both within and beyond Anglophone cultures.
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  • Surdélivrer: Créer Une Entreprise pour toute la Vie en Jouant le Jeu Long Terme du Marketing Direct

    수입
    Surdélivrer: Créer Une Entreprise pour toute la Vie en Jouant le Jeu Long Terme du Marketing Direct [ Hardcover ]
    Kurtz, Brian / Deloison, Matthieu | Lulu.com | 2024년 06월
    179,780원 (18% 할인) 포인트적립 8,990원
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  • DEI and Intersectional Social Identities at Work

    수입
    DEI and Intersectional Social Identities at Work A Communication Approach [ Paperback ]
    Pompper, Donnalyn / Ertem-Eray, Tugce | Routledge | 2024년 06월
    80,520원 (10% 할인) 포인트적립 4,030원
    This book equips readers-both students and communication practitioners--with the theoretical understanding and practical skills they need to support nonprofit and for-profit management to create and assess diversity, equity, inclusion (DEI), and social identity intersectionality goals in their organ...
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  • DEI and Intersectional Social Identities at Work

    수입
    DEI and Intersectional Social Identities at Work A Communication Approach [ Hardcover, POD 주문제작도서 ]
    Pompper, Donnalyn / Ertem-Eray, Tugce | Routledge | 2024년 06월
    271,850원 (10% 할인) 포인트적립 13,600원
    This book equips readers-both students and communication practitioners--with the theoretical understanding and practical skills they need to support nonprofit and for-profit management to create and assess diversity, equity, inclusion (DEI), and social identity intersectionality goals in their organ...
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  • Public Relations Planning

    수입
    Public Relations Planning A Practical Guide for Strategic Communication [ Paperback ]
    Vieira Jr, Edward T. / Li, Yulong | Routledge | 2024년 06월
    124,830원 (10% 할인) 포인트적립 6,250원
    Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elemen...
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  • Public Relations Planning

    수입
    Public Relations Planning A Practical Guide for Strategic Communication [ Hardcover, POD 주문제작도서 ]
    Vieira Jr, Edward T. / Li, Yulong | Routledge | 2024년 06월
    443,020원 (10% 할인) 포인트적립 22,160원
    Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elemen...
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  • Breakthrough Advertising: Comment Persuader des Millions de Personnes d'Acheter Vos Produits

    수입
    Breakthrough Advertising: Comment Persuader des Millions de Personnes d'Acheter Vos Produits [ Hardcover ]
    Schwartz, Eugene M. / Deloison, Matthieu | Lulu.com | 2024년 06월
    324,080원 (18% 할인) 포인트적립 16,210원
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  • Advertising Disability

    수입 Autocritical Disability Studies
    Advertising Disability [ Hardcover ]
    Houston, Ella | Routledge | 2024년 06월
    271,850원 (10% 할인) 포인트적립 13,600원
    Advertising Disability invites Cultural Disability Studies to consider how advertising, as one of the most ubiquitous forms of popular culture, shapes attitudes towards disability.
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  • Digital Public Relations and Marketing Communication Trends in Africa

    수입 Routledge New Directions in PR & Communication Research
    Digital Public Relations and Marketing Communication Trends in Africa [ Hardcover, POD 주문제작도서 ]
    Njathi, Anne W. / Watkins, Brandi | Routledge | 2024년 06월
    271,850원 (10% 할인) 포인트적립 13,600원
    The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.
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  • Darker Side of Social Media

    수입
    Darker Side of Social Media Consumer Psychology and Mental Health [ Hardcover ]
    Close Scheinbaum, Angeline | Routledge | 2024년 06월
    271,850원 (10% 할인) 포인트적립 13,600원
    The Darker Side of Social Media takes a research-based approach to examining problematic issues and outcomes that are related with social media use by consumers. The researchers rely on psychology theory to help explain or predict problematic online behavior within the social media landscape through...
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  • Darker Side of Social Media

    수입
    Darker Side of Social Media Consumer Psychology and Mental Health [ Paperback ]
    Close Scheinbaum, Angeline | Routledge | 2024년 06월
    88,570원 (10% 할인) 포인트적립 4,430원
    The Darker Side of Social Media takes a research-based approach to examining problematic issues and outcomes that are related with social media use by consumers. The researchers rely on psychology theory to help explain or predict problematic online behavior within the social media landscape through...
    카트에 넣기 바로구매 리스트에 넣기
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