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  • Mid-Century Ads. 40th Ed.

    Heller, Steven / Heimann, Jim | Taschen | 2023³â 09¿ù
    38,700¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,170¿ø
    Sit back with this anthology of ads and zoom back in time to the height of American postwar consumerism, when real life Don Drapers labored day and night to sell everything from girdles to guns. This panorama of midcentury marketing paints a fascinating portrait of the 1950s and '60s, high in color,...
  • Legal Marketing Straight Talk Presents: Solving the Puzzle - Online Marketing for Attorneys

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    Legal Marketing Straight Talk Presents: Solving the Puzzle - Online Marketing for Attorneys Solving the Puzzle - Online Marketing for Attorneys [ Perfect,eng, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Long, Steven / Ainsworth, Jessica | Precision Legal Marketing | 2021³â 07¿ù
    32,040¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 970¿ø
    In a world full of opportunity - and competition - how will your law firm stand out from the crowd??Word of mouth referrals can take you a long way, but a strong digital marketing plan can take you farther.
  • All-American Ads of the 80s

    Heller, Steven / Heimann, Jim | Taschen | 2021³â 08¿ù
    55,030¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,760¿ø
    The emergence of the digital world signaled a looming change in the advertising industry. Still cash, cocaine, and Calvins were the staples of flagrant consumerism. With cell phones just around the corner and the death of print in the air, advertisers were still devoting substantial dollars to one o...
  • How not to Plan

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    How not to Plan 66 ways to screw it up [ Paperback ]
    Ltd, APG / Echeverri, Catalina(ILL) | Troubador Publishing | 2018³â 07¿ù
    36,690¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,840¿ø
    In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that.
  • Brand Singapore (Third Edition)

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    Brand Singapore (Third Edition) Nation Branding in a World Disrupted by Covid-19 [ Paperback ]
    Song, Koh Buck | Marshall Cavendish International (Asia) Pte Ltd | 2021³â 07¿ù
    25,660¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,290¿ø
    First independent book about Singapore's national brand, with a balanced critique of what has had an impact on shaping the Singapore brand through history
  • Fashion Business

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    Fashion Business Theory and Practice in Strategic Fashion Management [ Paperback ]
    Golizia, Dario | Routledge | 2021³â 07¿ù
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    º£½ºÆ® ¿ø¼­´ëÇб³Àç ~9.25
    84,550¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,230¿ø
    This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a wholistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point, and ...
  • Business of Aspiration

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    Business of Aspiration How Social, Cultural, and Environmental Capital Changes Brands [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Andjelic, Ana | Routledge | 2020³â 10¿ù
    ±¸¸ÅÇýÅÃ
    º£½ºÆ® ¿ø¼­´ëÇб³Àç ~9.25
    55,350¿ø (25% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
    This book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.
  • D&ad. the Copy Book

    D&ad. the Copy Book How Some of the Best Advertising Writers in the World Write Their Advertising [ Hardcover ]
    D&ad | Taschen | 2018³â 03¿ù
    33,300¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,000¿ø
    In 1995, the D&AD published a book on the intricate art of writing for advertising. Now, D&AD and TASCHEN join forces to bring you this updated and redesigned edition with essays by 53 leading professionals from across the world. This book isn't just indispensable for marketing writers, but for anyo...
  • Visual Pollution

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    Visual Pollution Advertising, Signage and Environmental Quality [ Paperback ]
    Portella, Adriana | Routledge | 2016³â 09¿ù
    110,730¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,540¿ø
    While the issue of visual pollution has been widely debated, there is as yet no clear conclusion as to how best to control commercial signage and whether different urban contexts and people from different backgrounds and cultures have universal or distinct preferences. Drawing on a range of comparat...
  • The Advertising Concept Book

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    The Advertising Concept Book Think Now, Design Later [ Hardback ]
    Barry, Pete | Thames & Hudson Ltd | 2016³â 08¿ù
    45,860¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,300¿ø
    Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies use...
  • Key Person of Influence

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    Key Person of Influence The Five-Step Method to Become One of the Most Highly Valued and Highly Paid People in Your Industry [ Paperback ]
    Priestley, Daniel | Rethink Press | 2014³â 09¿ù
    22,760¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,140¿ø
  • Advertising Campaign Strategy: A Guide to Marketing Communication Plans

    Advertising Campaign Strategy: A Guide to Marketing Communication Plans A Guide to Marketing Communication Plans [ Paperback, 5th Edition ]
    Parente, Donald / Strausbaugh-Hutchinson, Kirsten | Cengage Learning | 2014³â 08¿ù
    55,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,100¿ø
    How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMP...
  • Evolutionary Bases of Consumption

    Evolutionary Bases of Consumption [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Saad, Gad | Psychology Press | 2007³â 03¿ù
    110,730¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,540¿ø
    The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals.
  • Making Ads Pay

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    Making Ads Pay Timeless Tips for Successful Copywriting [ Paperback ]
    Caples, John | Dover Publications | 2011³â 10¿ù
    20,680¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,040¿ø
  • D & AD : The Copy Book

    D & AD : The Copy Book How Some of the Best Advertising Writers in the World Write their advertising [ Hardcover ]
    Design and Art Direction | Taschen | 2011³â 08¿ù
    70,200¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,110¿ø
    The superstars and leading professionals in the business of writing adsIn 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today?a bible for creative directors. D&AD and TASCHEN have joined forces to...
  • City Branding: Theory and Cases

    City Branding: Theory and Cases Theory and Cases [ Hardcover ]
    Dinnie, K. | Palgrave MacMillan | 2011³â 01¿ù
    36,000¿ø Æ÷ÀÎÆ®Àû¸³ 720¿ø
    The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together...
  • The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

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    The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding Strategies, Tools, and Inspiration for Sustainable Branding [ Paperback ]
    Ottman, Jacquelyn A. | Berrett-Koehler Publishers | 2011³â 02¿ù
    37,040¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth"--instead they're promoting the value their pr...
  • The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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    The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters The Ultimate Guide to Writing Powerful Advertising And Marketing Copy from One of America's Top Copywriters [ Paperback ]
    Sugarman, Joseph | Wiley | 2006³â 11¿ù
    33,130¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,660¿ø
    The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before mov...
  • Ethics in Public Relations: Responsible Advocacy

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    Ethics in Public Relations: Responsible Advocacy Responsible Advocacy [ Paperback ]
    Fitzpatrick, Kathy R. / Bronstein, Carolyn | Sage Publications, Inc | 2006³â 05¿ù
    195,910¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 9,800¿ø
    Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advoc...
  • The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

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    The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand How to Build a Product or Service into a World-Class Brand [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    ¾Ë ¸®½º Àú | Harper Business | 2002³â 09¿ù
    30,430¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 920¿ø
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