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  • Sports Publicity

    수입
    Sports Publicity A Practical Approach [ Paperback, 4th Edition ]
    Joe Favorit | Routledge | 2024년 12월
    98,640원 (10% 할인) 포인트적립 4,940원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    In the fourth edition of his ground-breaking guide to communications in sports, Joe Favorito draws on knowledge gained from interviews with thought leaders from across the sports industry to introduce the skills, knowledge and techniques needed to become a successful communicator.

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  • Sports Publicity

    수입
    Sports Publicity A Practical Approach [ Hardback, 4th Edition ]
    Joe Favorit | Routledge | 2024년 12월
    271,850원 (10% 할인) 포인트적립 13,600원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    In the fourth edition of his ground-breaking guide to communications in sports, Joe Favorito draws on knowledge gained from interviews with thought leaders from across the sports industry to introduce the skills, knowledge and techniques needed to become a successful communicator.

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  • Absolute Essentials of Public Relations

    수입 Absolute Essentials of Business and Economics
    Absolute Essentials of Public Relations [ Hardcover ]
    Moss, Danny / Desanto, Barbara | Routledge | 2024년 09월
    100,660원 (10% 할인) 포인트적립 5,040원
    Absolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. Offering a concise and approachable alternative to the mainstream, this book provides a comprehensive introduction to public relations theory and p...
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  • Strategic Public Relations Writing

    수입
    Strategic Public Relations Writing Proven Tactics and Techniques [ Hardcover, POD 주문제작도서 ]
    Eggensperger, Jim / Salvatore, Jeanne | Routledge | 2022년 07월
    197,430원 (10% 할인) 포인트적립 9,880원
    Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.
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  • Strategic Public Relations Writing: Proven Tactics and Techniques

    수입
    Strategic Public Relations Writing: Proven Tactics and Techniques [ Paperback, POD 주문제작도서 ]
    Eggensperger, Jim / Salvatore, Jeanne | Routledge | 2022년 07월
    113,820원 (10% 할인) 포인트적립 5,700원
    Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator.
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  • Invention in PR

    수입
    Invention in PR [ Hardcover ]
    Ritchie, Adam (Adam Ritchie Brand Direction, USA.) | Taylor & Francis Ltd | 2022년 06월
    243,000원 (10% 할인) 포인트적립 12,150원
    A handbook for pushing the limits of PR to inventing things, rather than only promoting them. This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells.
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  • Invention in PR

    수입
    Invention in PR [ Paperback, POD 주문제작도서 ]
    Ritchie, Adam | Routledge | 2022년 06월
    53,070원 (10% 할인) 포인트적립 2,660원
    A handbook for pushing the limits of PR to inventing things, rather than only promoting them. This book says the profession can do better than waiting for someone else to determine, develop and package what a company sells.
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  • The 2020 U.S. Presidential Election

    수입
    The 2020 U.S. Presidential Election Democratic Norms and Group Perceptions [ Hardcover ]
    Bergan, Daniel E. / Newman, Bruce I. | Routledge | 2022년 05월
    197,430원 (10% 할인) 포인트적립 9,880원
    This book explores the communications of the President, and other actors, including groups promoting turnout and fact-checking candidate statements. It highlights different features of the changing role of democratic and group norms in presidential elections.
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  • Strategic Creativity

    수입
    Strategic Creativity A Business Field Guide to Advertising, Branding, and Design [ Paperback, POD 주문제작도서 ]
    Landa, Robin | Routledge | 2022년 05월
    66,430원 (10% 할인) 포인트적립 3,330원
    The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. A fundamental resource that enables business professionals to stand out a...
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  • Routledge Companion to Corporate Branding

    수입 Routledge Companions in Marketing, Advertising and Communication
    Routledge Companion to Corporate Branding [ Hardback, POD 주문제작도서 ]
    Iglesias, Oriol / Ind, Nicholas / Schultz, Majken | Routledge | 2022년 04월
    432,950원 (10% 할인) 포인트적립 21,650원
    This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakeholder and sustainable approach to corporate brand management, representing a paradigm shift in the literature.
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  • Paradox in Public Relations

    수입 Routledge New Directions in PR & Communication Research
    Paradox in Public Relations A Contrarian Critique of Theory and Practice [ Paperback, POD 주문제작도서 ]
    Stoker, Kevin L. | Routledge | 2021년 12월
    80,520원 (10% 할인) 포인트적립 4,030원
    Paradox in Public Relations: A Contrarian Critique of Theory and Practice is a thought-provoking exploration of public relations, aiming to promote changes in meaning and perception by creating new meta-realities for public relations.
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  • Strategic Communications in Africa

    수입 Routledge New Directions in PR & Communication Research
    Strategic Communications in Africa The Sub-Saharan Context [ Hardcover, POD 주문제작도서 ]
    Mangeya, Hugh / Mhute, Isaac / Jakaza, Ernest | Routledge | 2022년 01월
    271,850원 (10% 할인) 포인트적립 13,600원
    This book examines current practices in sub-Saharan Africa, as well as the challenges faced and the intersection with culture.
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  • Strategic Communication for Startups and Entrepreneurs in China

    수입 Global PR Insights
    Strategic Communication for Startups and Entrepreneurs in China [ Paperback, POD 주문제작도서 ]
    Men, Linjuan Rita / Ji, Yi Grace / Chen, Zifei Fay | Routledge | 2021년 09월
    40,250원 (10% 할인) 포인트적립 2,020원
    This book presents a comprehensive guide for public relations and communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China.
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  • Charity Marketing

    수입 Routledge Studies in Marketing
    Charity Marketing Contemporary Issues, Research and Practice [ Hardcover, POD 주문제작도서 ]
    Hyde, Fran / Mitchell, Sarah-Louise | Routledge | 2021년 12월
    271,850원 (10% 할인) 포인트적립 13,600원
    In bestselling author Alexander McCall Smith's ninth tale of Isabel Dalhousie, Edinburgh philosopher and sleuth, the victim of an important art theft appeals to her for help.
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  • Charity Marketing

    수입 Routledge Studies in Marketing
    Charity Marketing Contemporary Issues, Research and Practice [ Paperback, POD 주문제작도서 ]
    Hyde, Fran / Mitchell, Sarah-Louise | Routledge | 2021년 12월
    74,480원 (10% 할인) 포인트적립 3,730원
    Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in time...
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  • Communications Consultant’s Master Plan

    수입
    Communications Consultant’s Master Plan Leveraging Public Relations Expertise for Client and Personal Success [ Paperback, POD 주문제작도서 ]
    Darnell, Roger | Routledge | 2021년 12월
    64,410원 (10% 할인) 포인트적립 3,230원
    With information on how to forage responsibly and suggestions on sources for the best wood to use, Geoffrey Fisher shows how the natural bounty of woodland can be used to stunning effect.
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  • Public Relations and Sustainable Citizenship

    수입 Global PR Insights
    Public Relations and Sustainable Citizenship Representing the Unrepresented [ Paperback, POD 주문제작도서 ]
    Munshi, Debashish / Kurian, Priya | Routledge | 2022년 03월
    40,250원 (10% 할인) 포인트적립 2,020원
    This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with marginalised publics that disrupt the standard discourses of public relations.
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  • Corporate Social Responsibility and Environmental Affairs in the British Press

    수입 Routledge New Directions in PR & Communication Research
    Corporate Social Responsibility and Environmental Affairs in the British Press An Ecofeminist Critique of Neoliberalism [ Hardcover ]
    Topic, Martina | Routledge | 2021년 10월
    271,850원 (10% 할인) 포인트적립 13,600원
    An ecofeminist criticism of neoliberalism, this book uses economic growth, CSR and the press coverage of environmental affairs as a case study. The author argues that CSR is part of a wheel of neoliberalism that continually perpetuates inequality and the exploitation of women and Nature.
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  • Public Relations and Whistleblowing

    수입 Routledge New Directions in PR & Communication Research
    Public Relations and Whistleblowing Golden Handcuffs in Corporate Wrongdoing [ Paperback, POD 주문제작도서 ]
    Greenwood, Cary A. | Routledge | 2021년 05월
    72,470원 (10% 할인) 포인트적립 3,630원
    It is Marian's life dream and her final journey, before she disappears without a trace. Half a century later, Hadley Baxter, a scandal-ridden Hollywood actress whose own parents perished in a plane crash is irresistibly drawn to play Marian Graves, a role that will lead her to probe the true myst...
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  • Place Branding

    수입
    Place Branding Connecting Tourist Experiences to Places [ Paperback, POD 주문제작도서 ]
    Melewar, T C(EDT) | Routledge | 2021년 07월
    80,520원 (10% 할인) 포인트적립 4,030원
    Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
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