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  • Situational Theory of Problem Solving

    Situational Theory of Problem Solving Communicative, Cognitive, and Perceptive Bases [ Hardcover ]
    Kim, Jeong-nam / Grunig, James L. | Routledge | 2014³â 03¿ù
    119,470¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 5,980¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    This book presents the situational theory of problem solving (STOPS). This situational theory describes human problem-solving approaches that people adopt in dealing with almost any kind of life problem.

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  • Situational Theory of Problem Solving

    Situational Theory of Problem Solving Communicative, Cognitive, and Perceptive Bases [ Paperback ]
    Kim, Jeong-nam / Grunig, James L. | Routledge | 2014³â 03¿ù
    53,730¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,690¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    This book presents the situational theory of problem solving (STOPS). This situational theory describes human problem-solving approaches that people adopt in dealing with almost any kind of life problem.

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  • Brands of Faith

    Brands of Faith Marketing Religion in a Commercial Age [ POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Einstein, Mara | Routledge | 2007³â 09¿ù
    75,640¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,790¿ø
    Argues that - in order to compete effectively, faiths have had to become brands. This book shows how religious branding has expanded to create a blended world of commerce and faith, where the sacred becomes secular and the secular sacred. It contains a series of case studies of faith brands and expl...
  • Human Resource Development in Small Organisations

    Human Resource Development in Small Organisations Research and Practice [ Paperback ]
    Stewart, Jim / Beaver, Graham | Routledge | 2007³â 06¿ù
    87,580¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,380¿ø
    A collection of essays offering a comprehensive and critical evaluation of approaches in the analysis of the current context of research and practice of HRD in small organizations. This book helps in the exploration of a number and range of HRD methods as they are applied in the small organization c...
  • Foundations of Management Knowledge

    Foundations of Management Knowledge [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Jeffcutt, Paul | Routledge | 2007³â 06¿ù
    65,690¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,290¿ø
    Brings together a group of academics from Europe, North America and Australasia to address a question of contemporary concern: the nature and management of knowledge in relation to the changing arenas of theory and practice. It reframes management as a creative and versatile field of knowledge that ...
  • Marketing and Social Construction

    Marketing and Social Construction Exploring the Rhetorics of Managed Consumption [ Paperback ]
    Hackley, Chris | Routledge | 2007³â 06¿ù
    87,580¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,380¿ø
    Presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a range of European and North American studies, this book suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing...
  • Judicial Recourse to Foreign Law

    Judicial Recourse to Foreign Law A New Source of Inspiration? [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Markesinis, Basil / Fedtke, Jorg | Routledge-Cavendish | 2006³â 09¿ù
    288,720¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 14,440¿ø
    Includes examinations of public and private law in the discussion about access to foreign laws. With commentaries by an international collection of leading judges, this book looks at the practice in a range of countries spread across the globe. It is for those working in or studying jurisprudence at...
  • Graph Design for Eye and Mind

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    Graph Design for Eye and Mind [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Kosslyn, Stephen M. (, Chair, Department of Psychology; John Lindsley Professor of Psychology, Harvard University; Assoc | Oxford University Press Inc | 2006³â 05¿ù
    134,250¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 6,720¿ø
    Graph Design for the Eye and Mind is an invaluable reference for anyone who uses visual displays to convey information in the sciences, humanities, and business such as finance, marketing, and advertising.
  • Brands

    Brands [ Paperback ]
    Danesi, Marcel | Routledge | 2005³â 01¿ù
    71,650¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,590¿ø
    Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture; advertising campaign...
  • A Big Life in Advertising

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    Lawrence, Mary | Touchstone Books | 2003³â 05¿ù
    28,680¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 1,440¿ø
    One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.
  • Language of Advertising

    ¼öÀÔ Intertext
    Language of Advertising Written Texts [ Paperback ]
    Goddard, Angela | Routledge | 2002³â 04¿ù
    45,770¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 2,290¿ø
    Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
  • Advertising and Consumer Citizenship

    Advertising and Consumer Citizenship Gender, Images and Rights [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Cronin, Anne M. | Routledge | 2001³â 03¿ù
    97,550¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 4,880¿ø
    This exciting and provocative uses a close analysis of a variety of print advertising to highlight gender's organizing function in the contemporary culture of the image.
  • The Discourse of Classified Advertising

    The Discourse of Classified Advertising Exploring the Nature of Linguistic Simplicity [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Bruthiaux, Paul (Professor of English, Professor of English, American Language Institute, USC) | Oxford University Press Inc | 1996³â 01¿ù
    263,060¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,160¿ø
    Linguists who have studied simplified varieties of a given language, such as pidgins or the language of caregivers, have tended to explain similarities in their structure by arguing that they use the same mechanisms of simplification. Bruthiaux te...
  • Consuming Angels

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    Consuming Angels Advertising and Victorian Women [ Hardcover, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Loeb, Lori Anne (Assistant Professor, Department of History, Assistant Professor, Department of History, University of S | Oxford University Press Inc | 1994³â 01¿ù
    263,060¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 13,160¿ø
    Timid and retiring, the Victorian housewife was an "angel in the house", or so says the stereotype. But when this angel picked up a popular magazine she saw in its advertisements images of Grecian goddesses, women warriors, queens, actresses, adve...
  • Managing Workers' Compensation

    Managing Workers' Compensation A Guide to Injury Reduction and Effective Claim Management [ , POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Wertz, Keith / Bryant, James J. | CRC Press | 2001³â 01¿ù
    258,850¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 12,950¿ø
    Workers compensation causes headaches throughout all levels of an organization. Injuries effect production, costs, and morale. Managing Worker's Compensation: A Guide to Injury Reduction and Effective Claim Management lays out - in logical order- ...
  • State and 'Globalization'

    State and 'Globalization' Comparative Studies of Labour and Capital in National Economies [ POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Upchurch, Martin(EDT) | Routledge | 1999³â 01¿ù
    169,230¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 8,470¿ø
    This collection of country studies explores changing relationships between the state, employers and labour in an increasingly internationalized world economy. It covers ten countries and examines the tensions and contradictions caused by neo-liberal market agendas.
  • Governance of the Petroleum Sector in an Emerging Developing Economy

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    Appiah-Adu, Kwaku | Routledge | 2024³â 06¿ù
    63,690¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,190¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Oil exploration in the developing world has been and continues to be a high profile and high risk activity, often featured in the media and widely debated. Using the perspective of Ghana and comparisons with countries such as Trinidad and Tobago, and Norway, the contributors, global experts in their...

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  • How to Measure and Manage Your Corporate Reputation

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    Hannington, Terry | Routledge | 2024³â 06¿ù
    71,650¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,590¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all victims of their 'infectious history'. Terry ...

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  • Communicating Corporate Social Responsibility in the Digital Era

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    Lindgreen, Adam / Vanhamme, Joelle / Watkins, Rebecca | Routledge | 2024³â 06¿ù
    63,690¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,190¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this...

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  • Trust in Virtual Teams

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    Trust in Virtual Teams Organization, Strategies and Assurance for Successful Projects [ Paperback ]
    Wise, Thomas P. | Routledge | 2024³â 06¿ù
    71,650¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 3,590¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Today?¢æ?s virtual teams often work in such a way as much by choice as by geographic necessity. To get the best out of them, business leaders must understand how team relationships, such as trust, cross divisional projects and offshore team participation are all positively motivated by a solid quali...

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