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  • Consumer Vulnerability

    수입 Key Issues in Marketing Management
    Consumer Vulnerability [ Hardcover ]
    Piacentini, Maria(EDT) | Routledge | 2017년 11월
    270,330원 (10% 할인) 포인트적립 13,520원
    This book demonstrates that marketing scholarship has much to offer our understanding of consumer vulnerability and potential solutions. The fundamental aim of many of the contributors is to produce work that can benefit individual and societal well-being. This book was originally published as a spe...
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  • Lean Supply Chain Management Essentials

    수입
    Lean Supply Chain Management Essentials A Framework for Materials Managers [ Hardcover ]
    Dreckshage, Brian J. (Supply Chain Management Consultant, Ballwin, Missouri, USA) | CRC Press | 2017년 07월
    370,450원 (10% 할인) 포인트적립 18,530원
    Presenting an alternate approach to supply chain management, Lean Supply Chain Management Essentials: A Framework for Materials Managers explains why the traditional materials planning environment, typically embodied by an Enterprise Resource Planning (ERP) system, is an ineffective support system f...
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  • CIM Coursebook: Project Management in Marketing

    수입
    CIM Coursebook: Project Management in Marketing [ Hardcover ]
    Cox, Elwyn | Routledge | 2017년 07월
    360,450원 (10% 할인) 포인트적립 18,030원
    Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions a...
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  • Short Guide to Fraud Risk

    수입 Short Guides to Business Risk
    Short Guide to Fraud Risk Fraud Resistance and Detection [ Hardcover, 2nd New Edition ]
    Samociuk, Martin | Routledge | 2017년 08월
    360,450원 (10% 할인) 포인트적립 18,030원
    Offers an introduction to the risk of fraud based on a six-element strategy. This title includes practical steps to assess and treat fraud risks across an organisation, including those relating to executive directors. It also provides practical steps to develop fraud awareness across an organisation...
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  • CIM Coursebook: The Marketing Planning Process

    수입
    CIM Coursebook: The Marketing Planning Process [ Hardcover ]
    Harrison, Graham / Megicks, Phil(EDT) | Routledge | 2017년 07월
    360,450원 (10% 할인) 포인트적립 18,030원
    Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions a...
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  • Business Negotiation

    수입
    Business Negotiation A Practical Workbook [ Hardcover ]
    Steele, Paul T. | Routledge | 2017년 06월
    360,450원 (10% 할인) 포인트적립 18,030원
    This practical guide gets to grips with the topic of negotiation in a straightforward style. It includes exercises throughout its 20 developmental steps for improving any negotiator's skills and confidence.
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  • Spirituality and Business: A Christian Viewpoint

    수입
    Spirituality and Business: A Christian Viewpoint An Open Letter to Christian Leaders in Times of Urgency [ Paperback ]
    Woot, Philippe de | Routledge | 2013년 04월
    66,060원 (10% 할인) 포인트적립 3,310원
    This important book explores the current conflict between spirituality and corporate leadership and asks challenging questions of business leaders and decision-makers.
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  • Management and the Dominance of Managers

    수입 Routledge Studies in Management, Organizations and Society
    Management and the Dominance of Managers [ Paperback ]
    Diefenbach, Thomas | Routledge | 2010년 10월
    46,030원 (10% 할인) 포인트적립 2,310원
    This book investigates the portrait of management as value-free ‘technicality’ and challenges the image of managers as the selfless pursuer of an organization’s survival and development. It explains that individual interests and careers of managers are only part of a wider picture with managers a...
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  • Multinational Motor Industry (RLE International Business)

    수입 Routledge Library Editions: International Business
    Multinational Motor Industry (RLE International Business) [ Paperback ]
    Maxcy, George | Routledge | 2013년 01월
    40,020원 (10% 할인) 포인트적립 2,010원
    This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and is effects on the nation state. It goes on to explore the growth and develop...
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  • Multinational Motor Industry (RLE International Business)

    수입 Routledge Library Editions: International Business
    Multinational Motor Industry (RLE International Business) [ Hardcover ]
    Maxcy, George | Routledge | 2012년 11월
    68,050원 (10% 할인) 포인트적립 3,410원
    This book analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and is effects on the nation state. It goes on to explore the growth and develop...
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  • International Marketing (RLE International Business)

    수입 Routledge Library Editions: International Business
    International Marketing (RLE International Business) A Strategic Approach to World Markets [ Paperback ]
    Majaro, Simon | Routledge | 2014년 03월
    88,080원 (10% 할인) 포인트적립 4,410원
    Re-issuing this successful book in its seventh edition the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets. Each ingredient is stud...
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  • Strategic Marketing Planning

    Strategic Marketing Planning [ Paperback, 2nd Edition ]
    Gilligan, Colin / Wilson, Richard M. S. | Routledge | 2009년 04월
    42,000원 포인트적립 840원
    'Strategic Marketing Planning' builds on the success and reputation of Wilson and Gilligan's 'Strategic Marketing Management' by focusing firmly on the planning process. 'Strategic Marketing Planning' concentrates on the critical 'planning' aspects that are of vital importance to practitioners and s...
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  • Visual Marketing

    수입 Marketing and Consumer Psychology Series
    Visual Marketing From Attention to Action [ Hardcover ]
    Pieters, Rik(EDT) | Psychology Press | 2007년 09월
    270,330원 (10% 할인) 포인트적립 13,520원
    Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduat...
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  • Marketing and Promoting Electronic Resources

    수입
    Marketing and Promoting Electronic Resources Creating the E-Buzz! [ Hardcover, POD 주문제작도서 ]
    Dubicki, Eleonora I. | Routledge | 2008년 11월
    174,190원 (10% 할인) 포인트적립 8,710원
    Technological advances allow libraries to more readily serve patrons' needs. But how can a librarian effectively communicate what services libraries offer? This book explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, publi...
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  • Integrated Intellectual Asset Management

    수입
    Integrated Intellectual Asset Management A Guide to Exploiting and Protecting your Organization's Intellectual Assets [ Hardcover, POD 주문제작도서 ]
    Manton, Steve | Routledge | 2005년 12월
    270,330원 (10% 할인) 포인트적립 13,520원
    Explains how to utilize an organization's intellectual assets by integrating the management in six areas: decision making systems; strategy policy and accountabilities; knowledge management; people and behaviour; and, targets and metrics. It argues that they can be protected only by integrating the ...
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  • Mobile Marketing

    수입
    Mobile Marketing [ Paperback ]
    Michael, Alex / Salter, Ben | Routledge | 2006년 02월
    88,080원 (10% 할인) 포인트적립 4,410원
    The integration of the Internet, mobility and communications at the device, service and transport level has created a different set of business opportunities. Mobile marketing is a mainstream marketing tool and marketers must identify and reach their mobile audience. This book is designed to teach m...
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  • Challenging Corporate Social Responsibility

    수입 Routledge New Directions in PR & Communication Research
    Challenging Corporate Social Responsibility Lessons for public relations from the casino industry [ Paperback ]
    Strauss, Jessalynn R. | Routledge | 2019년 12월
    80,070원 (10% 할인) 포인트적립 4,010원
    This book examines Corporate Social Responsibility (CSR) in a particular challenging context. Casino gaming, originally the province of seedy, backdoor establishments in isolated cities, has seen a tremendous global expansion in the past two decades.
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  • Brand Management

    수입
    Brand Management Mastering Research, Theory and Practice [ Hardcover ]
    Bjerre, Mogens | Routledge | 2020년 05월
    270,330원 (10% 할인) 포인트적립 13,520원
    This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
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  • Digital Identity Management

    수입
    Digital Identity Management Technological, Business and Social Implications [ Paperback ]
    Birch, David(EDT) | Routledge | 2016년 10월
    108,100원 (10% 할인) 포인트적립 5,410원
    Digital Identity Management, based on the work of the annual Digital Identity Forum in London, provides a wide perspective on the subject and explores the current technology available for identity management, its applications within business, and its significance in wider debates about identity, soc...
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  • Values

    수입
    Values How to Bring Values to Life in Your Business [ Hardcover ]
    Mayo, Ed | Routledge | 2016년 10월
    144,150원 (10% 할인) 포인트적립 7,210원
    There is no one right or wrong set of values, but there is power and potential in making the most of the right values for your business. Ed Mayo, Secretary General at Co-operatives UK, presents how they can become a natural part of commercial life. With a range of case studies, this book offers prac...
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