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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Global Branding: Breakthroughs in Research and Practice, VOL 2

    수입
    Global Branding: Breakthroughs in Research and Practice, VOL 2 Breakthroughs in Research and Practice, VOL 2 [ Case,eng, POD 주문제작도서 ]
    Management Association, Information Reso | Business Science Reference | 2019년 05월
    668,490원 (5% 할인) 포인트적립 20,060원
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  • Global Branding: Breakthroughs in Research and Practice, VOL 1

    수입
    Global Branding: Breakthroughs in Research and Practice, VOL 1 Breakthroughs in Research and Practice, VOL 1 [ Case,eng, POD 주문제작도서 ]
    Management Association, Information Reso | Business Science Reference | 2019년 05월
    668,490원 (5% 할인) 포인트적립 20,060원
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  • Strategy and Tactics of Pricing

    수입
    Strategy and Tactics of Pricing A Guide to Growing More Profitably [ Hardcover ]
    Nagle, Thomas T. / Muller, Georg / Gruyaert, Evert | Routledge | 2023년 09월
    654,460원 (10% 할인) 포인트적립 32,730원
    The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
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  • Contemporary Selling

    수입
    Contemporary Selling Building Relationships, Creating Value [ Hardcover, POD 주문제작도서 ]
    Marshall, Greg W. | Routledge | 2021년 08월
    654,460원 (10% 할인) 포인트적립 32,730원
    This is the only book that combines full coverage of up-to-date personal selling processes with a straightforward look at sales management practices, delivered in a way that students want to learn and instructors want to teach. It enables salespeople to build relationships successfully and create va...
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  • Consumer Behavior

    수입
    Consumer Behavior [ Hardcover, 5th Edition ]
    Hoyer, Wayne D. / Macinnis, Deborah J. | South-Western Educational Publishing | 2008년 12월
    636,270원 (10% 할인) 포인트적립 31,820원
    Active field researchers and award-winning teachers, Hoyer and MacInnis provide undergraduate students with an accessible and highly topical introduction to consumer behavior. A broad conceptual model of consumer behavior helps student to see how all chapter topics tie together, and real-world examp...
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  • Handbook of Research on Decision-Making Techniques in Financial Marketing

    수입
    Handbook of Research on Decision-Making Techniques in Financial Marketing [ Hardcover, POD 주문제작도서 ]
    Dincer, Hasan / Yuksel, Serhat | Business Science Reference | 2019년 10월
    633,230원 (5% 할인) 포인트적립 19,000원
    Presents innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration, many of them are based on marketing theories such as agency theory, product l...
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  • Handbuch Markenfuhrung

    수입
    Handbuch Markenfuhrung [ Hardcover ]
    Esch, Franz-Rudolf (EDT) | Gabler | 2019년 07월
    607,480원 (10% 할인) 포인트적립 30,380원
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  • Building Models for Marketing Decisions

    수입
    Building Models for Marketing Decisions [ Paperback ]
    Leeflang, Peter S. H. / Wittink, Dick R. / Wedel, Michel | Springer | 2000년 07월
    607,480원 (10% 할인) 포인트적립 30,380원
    The market environment is changing rapidly. Prior to scanner data, ACNielsen, the major supplier of information on brand performances, said its business was to provide the score but not to explain or predict it. Now, model-based insights are not o...
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  • Global Marketing

    수입
    Global Marketing [ Hardcover, POD 주문제작도서 ]
    Swan, K. Scott | Taylor & Francis Ltd | 2021년 09월
    604,120원 (10% 할인) 포인트적립 30,210원
    Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization ...
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  • Business Ethics

    수입
    Business Ethics [ Hardcover ]
    Parboteeah, K. Praveen / Cullen, John B. | Routledge | 2018년 10월
    604,120원 (10% 할인) 포인트적립 30,210원
    This textbook offers students a thorough and comprehensive introduction to business ethics. Using a strategic stakeholder approach to the subject - one that emphasizes the importance of balancing the needs of multiple stakeholders - students develop the critical skills they need to analyze complex e...
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  • Corporate Business Responsibility

    수입 The Library of Corporate Responsibilities
    Corporate Business Responsibility [ Hardcover ]
    O'Brien, Justin(EDT) | Routledge | 2009년 12월
    604,120원 (10% 할인) 포인트적립 30,210원
    The 2008/9 crisis in global commercial debt markets exposed glaring deficiencies in corporate and regulatory operational and strategic risk management systems. This collection provides an overview of how narrow conceptions of responsibility in corporate law, organizational practice and regulatory dy...
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  • Human Rights and Corporations

    수입 The International Library of Essays on Rights
    Human Rights and Corporations [ Hardcover ]
    Kinley, David(EDT) | Routledge | 2009년 02월
    604,120원 (10% 할인) 포인트적립 30,210원
    High-profile corporate infringements of human rights, the rise and rise of corporate social responsibility (CSR) and efforts to regulate corporate behaviour through legal regimes, at both domestic and international levels, have spawned a mountain of academic literature and commentary. This volume as...
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  • Handbook of Research on Effective Marketing in Contemporary Globalism

    Handbook of Research on Effective Marketing in Contemporary Globalism [ Hardcover, POD 주문제작도서 ]
    Christiansen, Bryan / Yıldız, Salih / Yıldız, Emel | Business Science Reference | 2014년 06월
    596,280원 (18% 할인) 포인트적립 29,820원
    The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success.
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  • Handbook of Research on Foundations and Applications of Intelligent Business Analytics

    수입
    Handbook of Research on Foundations and Applications of Intelligent Business Analytics [ Hardback, POD 주문제작도서 ]
    Sun, Zhaohao / Wu, Zhiyou | Business Science Reference | 2021년 10월
    590,780원 (18% 할인) 포인트적립 29,540원
    Highlights not only big data, but also big information, big knowledge, and big wisdom for intelligent business and decision making. The book also dives into intelligent business analytics to understand consumers in the digital age, and business analytics as an emerging paradigm under the increasing ...
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  • Corporate Social Responsibility

    수입 The Library of Corporate Responsibilities
    Corporate Social Responsibility [ Hardcover ]
    Schwartz, Mark S. / Cragg, Wesley(EDT) | Routledge | 2009년 12월
    583,980원 (10% 할인) 포인트적립 29,200원
    Includes essays that examine the emergence of the concept of corporate social responsibility, and the uses that have been made of the language of corporate responsibility. This title traces the emergence of the concept of corporate social responsibility as a way of understanding and framing the busi...
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  • Lets Get Engaged

    수입
    Lets Get Engaged Crossing the Threshold of Marketing’s Engagement Era. Proceedings of the 2014 Academy of Marketing Science Ams Annual Conference [ Hardcover ]
    Obal, Michael W. (EDT) / Bushardt, Christian (EDT) | Springer Verlag | 2015년 12월
    577,100원 (10% 할인) 포인트적립 28,860원
    Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
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  • Interdisciplinary Reflections of Contemporary Experiential Marketing Practices

    수입
    Interdisciplinary Reflections of Contemporary Experiential Marketing Practices [ Hardback, POD 주문제작도서 ]
    Akel, Gokhan(EDT) | IGI Global | 2021년 11월
    572,440원 (18% 할인) 포인트적립 28,630원
    Designed as a tool to benefit future research in disciplines such as management, marketing, consumer behaviour, gastronomy, and civil aviation. Chapters cover subject areas such as tourism and tourist experience, theme park experience, digital transformation and customer relationship experience in t...
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  • Contemporary Selling: Building Relationships, Creating Value

    수입
    Contemporary Selling: Building Relationships, Creating Value Building Relationships, Creating Value [ Hardcover ]
    Johnston, Mark W. / Marshall, Greg W. | Taylor & Francis | 2016년 02월
    569,520원 (10% 할인) 포인트적립 28,480원
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  • Frameworks for Market Strategy

    수입
    Frameworks for Market Strategy European Edition [ Hardcover ]
    Go, Frank (Rotterdam School of Management, Erasmus University, the Netherlands) | Routledge | 2016년 05월
    563,850원 (10% 할인) 포인트적립 28,200원
    This book helps students understand how to develop and implement a marketing strategy and how to manage the marketing process. The book provides a solid foundation in marketing management, both for future marketers, and for senior executives.
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  • Competitive Marketing (RLE Marketing)

    수입 Routledge Library Editions: Marketing
    Competitive Marketing (RLE Marketing) A Strategic Approach [ Hardcover ]
    O'Shaughnessy, John | Routledge | 2014년 09월
    563,850원 (10% 할인) 포인트적립 28,200원
    First published in 1984 to wide acclaim, John O'Shaugnessy's best-selling introduction to marketing strategy has become a standard text for students and practitioners alike. It combines analytical depth and breadth of coverage to present a comprehensive review of the theory and practice of marketing...
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