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  • Faith, Family, and Franchise Workbook: 13 Lessons for Couples to Create a Heart-Centered Business

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    Lewis, Clinton &. Deanna | Christian Living Books | 2020³â 04¿ù
    16,000¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 480¿ø
    This companion workbook to "Faith, Family, and Franchise" is specifically designed to help you and your partner succeed in life and business. In just a few steps each day, you can foster a better understanding of the principles necessary to achieve your goals and move from idea to enterprise.Each ex...
  • Neuromarketing: a mirror of the consumers

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    Neuromarketing: a mirror of the consumers [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Tanasic, Branislav R. | Tablo Pty Ltd | 2019³â 04¿ù
    16,000¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 480¿ø
    Neuromarketing's science is articulated as a combination of marketing, medical knowledge, and the latest brain scanning technology which enabled the insight into bioelectric potentials of the brain. Prior to neuromarketing, the credibility of traditional research techniques was based on the degree o...
  • Unassailable: Tiny Tweaks that Create an Unbeatable Advantage in Your Marketing

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    Hodgson, Brent | 3 Ducks Pty Ltd | 2018³â 05¿ù
    16,000¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 480¿ø
    The world of sales and marketing is changing rapidly. Customers are taking a self-serve approach to purchasing - avoiding salespeople, and doing their own research online before making their own decisions. Because of this, your marketing assets (especially your website) are now the primary sales-gen...
  • Conducting Market Research For International Business

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    Conducting Market Research For International Business [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Yaprak, Attila | Business Expert Press | 2009³â 03¿ù
    16,000¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 480¿ø
    This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and o...
  • Pricing

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    Pricing [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Ferguson, Mark E. | Business Expert Press | 2011³â 12¿ù
    16,000¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 480¿ø
    Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. In this title, outstanding contribution to this subject, provides you just how to identify and exploit pricing opportunities in different...
  • Top Market Strategy: Applying the 80/20 Rule

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    Top Market Strategy: Applying the 80/20 Rule Applying the 80/20 Rule [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Kruger, Elizabeth | Business Expert Press | 2011³â 07¿ù
    16,000¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 480¿ø
    Virtually every business seeks to increase its profit from customers, but few business executives realize that a universal principle governs their customer profitability. This title applies the 80/20 rule to sales, quality control or other business functions without realizing that 80:20 ratio summar...
  • The Inscrutable Shopper

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    The Inscrutable Shopper Consumer Resistance in Retail [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Sands, Sean | Business Expert Press | 2011³â 09¿ù
    16,000¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 480¿ø
    Highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. This book is of particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target...
  • Consumer Behavior

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    Consumer Behavior Women and Shopping [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Minahan, Stella | Business Expert Press | 2011³â 01¿ù
    16,000¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 480¿ø
    Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financi...
  • One Billion Customers

    One Billion Customers Lessons From the Front Lines of Doing Business in China [ Paperback ]
    James Mcgregor | Wall street & Technology | 2005³â 10¿ù
    16,240¿ø (20% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 820¿ø
    ¼¼°è ÃÖ´ëÀÇ ½ÃÀå, Áß±¹! Áß±¹ ½ÃÀåÀ̶ó´Â ¹«ÇÑÀÇ ÀáÀç·ÂÀ» °¡Áø °÷¿¡¼­ ÃÖÀü¼±ÀÇ ºñÁî´Ï½º¸¦ ¼öÇàÇÏ´Â À̵é·ÎºÎÅÍ ¹è¿î´Ù. °Å´ëÇÑ Áß±¹ ½ÃÀåÀº ºü¸£°Ô º¯È­ÇÏ¿© ºÏ¹Ì¿Í À¯·´ ½ÃÀåÀ» ÇÕÄ£ ±Ô¸ð¸¦ ÀÌ¹Ì ³Ñ¾î¼­°í ÀÖ´Ù. ÀÌ Ã¥Àº ÀÌ¹Ì Áß±¹½ÃÀå °ø·«¿¡ °üÇÑ ¼º°æÀ¸·Î ºÒ¸®¸ç Áß±¹À» ¿°µÎ¿¡ µÐ ºñÁî´Ï½º¸ÇµéÀÇ ¼Õ¿¡¼­ ¶³¾îÁöÁö ...

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  • Sur Petition

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    Sur Petition Creating Value Monopolies When Everyone Else in Merely Competing [ Hardback ]
    de Bono, Edward | HarperCollins Publishers | 1993³â 02¿ù
    16,490¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 830¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Competition was fine once upon a time - but times have changed, and so has business. Now businesses must learn to exploit the vast potential of the integral values that surround the purchase and use of their products and services by creating "monopolies of value". This book explains how.

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  • The Shift: The Transformation Of Today'S Marketers Into Tomorrow'S Growth Leaders

    Davis | John Wiley & Sons | 2009³â 05¿ù
    16,500¿ø Æ÷ÀÎÆ®Àû¸³ 830¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    Traditional marketers live in a short-term world built on an ever-narrowing platform of marketing communications and promotions. They are often limited to running agency relationships and enabling the sales force, while constantly being squeezed for funds they do not have. But the days of marketers ...

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  • Network Marketing

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    Network Marketing [ Paperback ]
    Jannie Bak / Liselotte Vejborg / Bente Stensen Christensen | Jannie Bak | 2019³â 03¿ù
    16,580¿ø (18% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 830¿ø
  • The Art of Movement

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    The Art of Movement [ Paperback ]
    Edwards, Tab | Tmbe | 2014³â 07¿ù
    16,620¿ø (10% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 840¿ø
  • Sway: The Irresistible Pull of Irrational Behavior ¹Ì¸®º¸±â

    ¿À¸® ºê·¡ÇÁ¸Õ,·Ò ºê·¡ÇÁ¸Õ Àú | Crown Currency | 2009³â 06¿ù
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    ¾î¸®¼®Àº ÆÇ´ÜÀ» ¸¸µé°í »ç½ÇÀ» ¿Ö°îÇÏ´Â ºñÀ̼ºÀÇ ÈûÀº ÈçÈ÷ ÀǽÄÇÏ°í ÀÖ´Â °Íº¸´Ù ÈξÀ Å©°Ô ¿ì¸®ÀÇ Çൿ¿¡ ¿µÇâÀ» ¹ÌÄ¡°í ¼¼»óÀ» Èçµé°í ÀÖ¾î, ÀÌó·³ Èçµé¸®´Â ŸÀÎÀÇ ¸¶À½À» Á¶Á¾ÇÒ ¼ö ÀÖ´Â »ç¶÷ÀÌ Àΰ£°ú ºñÁî´Ï½º¸¦ Áö¹èÇÒ ¼ö ÀÖ´Â À§Ä¡¸¦ ¼±Á¡ÇÏ°Ô µÈ´Ù. ÀúÀÚ´Â ½ÇÆÐ¿Í ¼º°øÀ» ´ã¾Æ³½ ´Ù¾çÇÑ »ç·ÊµéÀ» ÅëÇØ µ¶ÀÚµé...
  • Think Like a Marketer: What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition

    Think Like a Marketer: What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition What It Really Takes to Stand out from the Crowd, the Clutter, and the Competition [ Paperback ]
    Sonnier, Lauron | Career Press | 2009³â 07¿ù
    16,800¿ø (30% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 340¿ø
    Do you find marketing to be confusing, difficult, or overwhelming? Are you not sure where to begin? Do you have a plan, but don't know how to make it happen? To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take...

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  • The Hype Machine

    The Hype Machine How Social Media Disrupts Our Elections, Our Economy, and Our Health--and How We Must Adapt [ Paperback ]
    Sinan Aral | Crown Publishers | 2020³â 10¿ù
    17,200¿ø (20% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 860¿ø
    A landmark insider s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyondThe most important book of the year . . . a lively, engaging masterpiece.

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  • Let's Go to the High Street Romanian/English

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    Clynes, Kate | Mantra Lingua | 2018³â 11¿ù
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  • Combat Selling: Battle Strategies for Sales Leaders

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    Combat Selling: Battle Strategies for Sales Leaders Battle Strategies for Sales Leaders [ Paperback, POD ÁÖ¹®Á¦ÀÛµµ¼­ ]
    Millar, Dale | Wheatmark | 2014³â 01¿ù
    17,540¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 530¿ø
    Successful salespeople have a lot in common with great soldiers. They're courageous, they're full of initiative and self-belief, and they possess a refuse-to-lose attitude under intense pressure. While the people on your team don't need military experience to deliver stellar results, you can help th...
  • Pragmalytics: Practical Approaches to Marketing Analytics in the Digital Age

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    Brea, Cesar A. | iUniverse | 2012³â 10¿ù
    17,540¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 530¿ø
    The promise of marketing analytics in the age of Big Data is the ability to make your marketing efforts much more targetable, trackable, and testable.? But in practice, realizing this promise is hard -- logically, technically, and especially organizationally.Pragmalytics helps you address this chall...
  • Harnessing Customers - How to Increase Impulse Shopping in Supermarkets

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    Usmani, Zeeshan-Ul-Hassan | iUniverse | 2007³â 03¿ù
    17,540¿ø (5% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 530¿ø
    "In this work, Zeeshan sets out to study the herding effect in supermarket and retail-store settings and the effect of technology to herding. He explores the possibility that an alternative sales model can be used to influence customer impulse purchasing while providing a valuable service to the cus...
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