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作为出售正规 K-POP/K-Drama 相关(CD,图书,DVD) 韩流商品的网站, 支持 中文/英文 等海外结账方式

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  • Building a Buzz: Libraries and Word-Of-Mouth Marketing

    수입
    Building a Buzz: Libraries and Word-Of-Mouth Marketing Libraries & Word-of-Mouth Marketing [ Paperback ]
    Barber, Peggy / Wallace, Linda | ALA Editions | 2009년 12월
    68,330원 (10% 할인) 포인트적립 3,420원
    Offers marketing principles to spread the word about your library within the community with: a strategy that works for you, Womb must-haves, tips to effectively deliver your message, and best practices and insightful reviews.
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  • Sensory Marketing: Research on the Sensuality of Products

    수입
    Sensory Marketing: Research on the Sensuality of Products Research on the Sensuality of Products [ Paperback ]
    Krishna, Aradhna | Routledge | 2009년 12월
    49,440원 (18% 할인) 포인트적립 2,480원
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  • Sensory Marketing

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    Sensory Marketing Research on the Sensuality of Products [ Hardback ]
    Krishna, Aradhna | Routledge | 2009년 12월
    302,050원 (10% 할인) 포인트적립 15,110원
    What is sensory marketing and why is it interesting and also important? This book discusses how sensory aspects of products; that is, the touch, taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. It prov...
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  • Listening to the Voice of the Market

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    Listening to the Voice of the Market How to Increase Market Share and Satisfy Current Customers [ Hardcover ]
    Reidenbach, R. Eric (Market Value Solutions, Hattiesburg, Mississippi, USA) | Productivity Press | 2009년 12월
    100,660원 (10% 할인) 포인트적립 5,040원
    Focuses on the voice of the market (VOM) instead of the much more limiting voice of the customer (VOC). This book states that the voice of the market focuses not only on the needs of its customers, but also on those belonging to customers across other organizations in addition to one's own.
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  • Practical Pricing: Translating Pricing Theory Into Sustainable Profit Improvement

    수입
    Practical Pricing: Translating Pricing Theory Into Sustainable Profit Improvement Translating Pricing Theory into Sustainable Profit Improvement [ Hardcover ]
    Calogridis, M. | Palgrave MacMillan | 2009년 12월
    129,080원 (10% 할인) 포인트적립 6,460원
    This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.
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  • Kooperationen Von Handelsunternehmen

    수입
    Kooperationen Von Handelsunternehmen Eine Kritische Analyse Am Beispiel Des Nicht Filialisierten Einzelhandels Mit Gebrauchsguetern Auf Basis Der Neuen Institutionenoekonomik [ Hardcover ]
    Siebelt, Philipp / Freter, Hermann(EDT) | Peter Lang AG | 2009년 12월
    195,910원 (10% 할인) 포인트적립 9,800원
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  • Corporate Social Responsibility

    수입 The Library of Corporate Responsibilities
    Corporate Social Responsibility [ Hardcover ]
    Schwartz, Mark S. / Cragg, Wesley(EDT) | Routledge | 2009년 12월
    583,980원 (10% 할인) 포인트적립 29,200원
    Includes essays that examine the emergence of the concept of corporate social responsibility, and the uses that have been made of the language of corporate responsibility. This title traces the emergence of the concept of corporate social responsibility as a way of understanding and framing the busi...
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  • Three Secrets of Green Business

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    Three Secrets of Green Business Unlocking Competitive Advantage in a Low Carbon Economy [ Paperback ]
    Kane, Gareth | Routledge | 2009년 12월
    66,420원 (10% 할인) 포인트적립 3,330원
    Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Written by a renowned green business expert, this practical 'how-to' guide contains what you need to know about making your business green and increasing profits.
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  • Habit : The 95% of Behavior Marketers Ignore

    Habit : The 95% of Behavior Marketers Ignore [ Paperback ]
    Neale Martin | Pearson PTR Interactive | 2009년 12월
    29,000원 포인트적립 870원
    Habit begins with a revolutionary premise?95% of human behavior is controlled by the unconscious mind. This fact exposes the central flaw in marketing theory, market research, and a preponderance of business strategy?that customers are consciously aware of what they’re doing. Habit explains why 80%...

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  • Principles and Practice of Marketing

    수입
    Principles and Practice of Marketing [ Paperback, 6th Edition ]
    David Jobber | McGraw-Hill Higher Education | 2009년 12월
    93,550원 (18% 할인) 포인트적립 4,680원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber’s clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your ...

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  • Chief Culture Officer

    수입
    Chief Culture Officer How to Create a Living, Breathing Corporation [ Hardcover ]
    그랜트 맥크래켄 저 | Basic Books | 2009년 12월
    37,280원 (18% 할인) 포인트적립 1,870원
    급변하는 시대에 살아남기 위해서 기업은 어떻게 움직여야 하는가? 내로라 하는 오피니언 리더들과 경영석학들이 지침서로 활용해 뜨거운 화제를 모은경 이 책은 탁월한 기획과 역동적인 마케팅을 뛰어넘는 최고문화경영장의 역할을 실증적 사례로 증명해준다. 저자는 이 책을 통해 최고문화경영자, 즉 CCO라는 직책을 만들...
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  • Global Perspectives on Corporate Governance and CSR

    수입 Corporate Social Responsibility
    Global Perspectives on Corporate Governance and CSR [ Hardcover ]
    Aras, Guler / Crowther, David(EDT) | Routledge | 2009년 11월
    271,850원 (10% 할인) 포인트적립 13,600원
    Corporate Governance and CSR are significant issues in all parts of the world, huge amounts of time and energy are devoted to its global interpretation. This title shows that Corporate Governance and CSR cannot be understood without taking geographical, cultural and historical factors into account.
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  • Qualitative Research

    수입
    Qualitative Research Good Decision Making Through Understanding People, Cultures and Markets [ Paperback, POD 주문제작도서 ]
    Keegan, Sheila | Kogan Page Ltd | 2009년 11월
    64,030원 (5% 할인) 포인트적립 1,930원
    상품 판매가 시작되면 알려드립니다. 판매시작 알림 서비스란? 신청하기
    Qualitative Research looks at the different theoretical models within which qualitative research operates, explores the strengths and weaknesses of qualitative research for different business problems, and examines how to define what to expect from the outcomes and how to apply them in a business co...

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  • CIM Revision Cards: Assessing the Marketing Environment

    수입
    CIM Revision Cards: Assessing the Marketing Environment [ Paperback ]
    Luck, Diana | Routledge | 2009년 11월
    40,240원 (10% 할인) 포인트적립 2,020원
    Designed specifically with revision in mind, this title provides concise, yet fundamental information to assist students in passing the CIM exams. It uses features such as diagrams and bulleted lists throughout to ensure the key points are displayed clearly. Each section begins with a list of learni...
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  • Corporate Social Responsibility in Asia

    수입 Routledge International Business in Asia
    Corporate Social Responsibility in Asia [ Hardcover ]
    Fukukawa, Kyoko | Routledge | 2009년 11월
    302,050원 (10% 할인) 포인트적립 15,110원
    Examines the theory and practice of Corporate Social Responsibility (CSR) in countries across Asia, including China, Japan, Malaysia, Thailand and Bangladesh, providing Asian perspectives on this important issue. Arguing that Western CSR has enjoyed limited effectiveness, this book asks whether Asia...
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  • Corporate Environmental Responsibility

    수입 The Library of Corporate Responsibilities
    Corporate Environmental Responsibility [ Hardcover ]
    Gunningham, Neil(EDT) | Routledge | 2009년 11월
    704,800원 (10% 할인) 포인트적립 35,240원
    A collection of essential articles and papers that maps the development of the Corporate Environmental Responsibility (CER) concept, traces the principal debates concerning its contribution to environmental protection, and assesses the evidence as to what extent corporations are seeking to 'do well ...
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  • The Art of Mastering Sales Management

    수입
    The Art of Mastering Sales Management [ Hardcover, POD 주문제작도서 ]
    Cook, Thomas A. | CRC Press | 2009년 11월
    144,200원 (5% 할인) 포인트적립 4,330원
    To be a leader you have to see failures as opportunities to learn and you have to understand the best way to respond to any challenge is to anticipate it before it arrives. This title shares the proven practices and principles of good salesmanship that have made the author a highly successful busine...
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  • Strategic Marketing Management

    Strategic Marketing Management A Process Based Approach [ Paperback ]
    Southern, Geoff (University of Glasgow) | Cengage Learning EMEA | 2009년 11월
    37,000원 포인트적립 740원
    Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and lo...
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  • Measurement in Marketing Research

    수입
    Measurement in Marketing Research An Alternative Framework [ Hardcover ]
    Salzberger, Thomas | Edward Elgar Publishing Ltd | 2009년 11월
    367,530원 (10% 할인) 포인트적립 18,380원
    Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows for testing the hypothesis of the real existence of a latent va...
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  • Better Green Business

    Better Green Business Handbook for Environmentally Responsible and Profitable Business Practices [ Hardcover ]
    Eric G. Olson | Wharton School Publishing | 2009년 11월
    43,000원 포인트적립 1,290원
    Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience from working across industries and functional boundaries, Dr. Eric G. Olson shows how to systematicall...

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