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  • Corporate Finance Core Principles and Applications, 5/E

    Ross | McGraw-Hill | 2017³â 04¿ù
    42,000¿ø Æ÷ÀÎÆ®Àû¸³ 840¿ø
    Ross/Westerfield/Jaffe/Jordan's Corporate Finance: Core Principles and Applications was written to convey the most important corporate finance concepts and applications at a level that is approachable to the widest possible audience. The concise format, managerial context and design, and student-fri...

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  • Human Resource Management, 15/E (GE)

    Human Resource Management, 15/E (GE) [ Paperback, 15th Edition ]
    Gary Dessler | Pearson Professional | 2016³â 06¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    For courses in Management.Modern Human Resources: Technology, Social Media, and ManagementHuman Resource Management provides students with the daily tools and skills they need to function as successful managers--in both human resources and business in general. With a practical approach, the text exp...

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  • Business Analytics, 2/e (GE)

    Business Analytics, 2/e (GE) [ Paperback, 2nd Edition ]
    James R. Evans | Pearson Professional | 2016³â 04¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    For undergraduate or graduate business students.A balanced and holistic approach to business analyticsBusiness Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today¡¯s organiza...
  • The Energy System: Technology, Economics, Markets, and Policy

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    The Energy System: Technology, Economics, Markets, and Policy Technology, Economics, Markets, and Policy [ Hardcover ]
    Bradford, Travis | MIT Press | 2018³â 08¿ù
    8,600¿ø (80% ÇÒÀÎ) Æ÷ÀÎÆ®Àû¸³ 0¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    A comprehensive textbook that integrates tools from technology, economics, markets, and policy to approach energy issues using a dynamic systems and capital-centric perspective.The global energy system is the vital foundation of modern human industrial society. Traditionally studied through separate...

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  • Market Design: Auctions and Matching

    Market Design: Auctions and Matching Auctions and Matching [ Hardcover ]
    Haeringer, Guillaume | MIT Press | 2018³â 04¿ù
    57,000¿ø Æ÷ÀÎÆ®Àû¸³ 1,140¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    A broad overview of market mechanisms, with an emphasis on the interplay between theory and real-life applications; examples range from eBay auctions to school choice.This book offers an introduction to market design, providing students with a broad overview of issues related to the design and analy...

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  • Marketing: Real People, Real Choices, 9/E

    Marketing: Real People, Real Choices, 9/E [ Paperback, 9th Edition, Global Edition ]
    Michael R. Solomon,Greg W. Marshall,Elnora W. Stuart | Pearson Higher Education | 2018³â 01¿ù
    45,000¿ø Æ÷ÀÎÆ®Àû¸³ 900¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ

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  • International Business, 16/E

    International Business, 16/E [ Paperback, 16th Edition, Global Edition ]
    John Daniels,Lee Radebaugh,Daniel Sullivan | Pearson Higher Education | 2017³â 11¿ù
    48,000¿ø Æ÷ÀÎÆ®Àû¸³ 960¿ø
    »óÇ° ÆǸŰ¡ ½ÃÀÛµÇ¸é ¾Ë·Áµå¸³´Ï´Ù. ÆǸŽÃÀÛ ¾Ë¸² ¼­ºñ½º¶õ? ½ÅûÇϱâ
    International business through theory and practiceBalancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors¡¯ descriptions and ideas of international business are enhanced with contempor...

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  • Operations Strategy, 5/E

    Operations Strategy, 5/E [ Paperback, 5th Edition ]
    Nigel Slack,Mike Lewis | Pearson Education | 2017³â 03¿ù
    48,000¿ø Æ÷ÀÎÆ®Àû¸³ 960¿ø
    Now in its fifth edition, this clear, well-structured and interesting text offers insight into the more advanced topic of Operations Strategy. Building on concepts from strategic management, operations management, marketing and HRM, this text encourages a thorough understanding of Operations Strateg...
  • Marketing, 2/E

    Marketing, 2/E because everyone is a marketer [ Paperback, 2nd Edition, International Student Edition ]
    Shane Hunt,John E. Mello,George Deitz | McGraw-Hill Education | 2017³â 06¿ù
    40,000¿ø Æ÷ÀÎÆ®Àû¸³ 800¿ø
    Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know ¡°Why does this course matter to me?¡± but also because everyone is a marketer.Student engagement and relevance are emphasized throughout the second edition of Hu...
  • Service Marketing, 7/E

    Service Marketing, 7/E Integrating Customer Focus Across the Firm [ Paperback, 7th Edition, International Student Edition ]
    Valarie A. Zeithaml,Mary Jo Bitner,Dwayne D. Gremier | McGraw-Hill Education | 2017³â 04¿ù
    10,000¿ø Æ÷ÀÎÆ®Àû¸³ 200¿ø
    Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.
  • Information Technology In Hospitality

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    Lee Yaan su | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Information technology (IT) has had profound impacts on both the capabilities of organizations in the hospitality industry and on how consumers select their hospitality services. By applying appropriate IT solutions, service providers are able to go beyond the practices they pursued in prior years, ...

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  • Hotel Administration

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    Hotel Administration [ Hardcover, POD ]
    Larry Wodak | 3G E-Learning | 2017³â 01¿ù
    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    A hotel is an establishment that provides lodging paid on a short-term basis. Facilities provided may range from a modest-quality mattress in a small room to large suites with bigger, higher-quality beds, a dresser, a fridge and other kitchen facilities, upholstered chairs, a flatscreen television a...

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  • Restaurant Planning And Design

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    Restaurant Planning And Design [ Hardcover, POD ]
    Jack Lawson | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    " A restaurant is a living, breathing space with a distinct personality, concept, and cuisine philosophy. There are countless factors involved in successful design--a great architect, interior designer, and space--the most important is an understanding of the restaurant¡¯s vision. The methodologies ...

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  • Hotel Design, Planning And Development

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    H Baker | 3G E-Learning | 2017³â 01¿ù
    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "Hotel design involves the planning, drafting, design and development of hotels. The concept of hotel design is rooted in traditions of hospitality to travelers dating back to ancient times, and the development of many diverse types of hotels has occurred in many cultures. Hotel Design, Planning, an...

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  • Entrepreneurship Management In Hospitality Industry

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    Piter Arnold | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    The hospitality industry has undergone unrestrained changes in the last several years. Competitive pressures, shifting consumer preferences and consumption patterns, technological advances, consolidation, price discounting, and new distribution channels are but a few of the changes in the business l...

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  • Hotel Economics & Statistics

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    Hotel Economics & Statistics [ Hardcover, POD ]
    Larry Kerr | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "This book provides an understanding of how to apply the methodology of statistics to real world situations in hotel industry. Economics is the study of the production and consumption of goods and the transfer of wealth to produce and obtain those goods. Economics explains how people interact within...

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  • Financial Management In Hotels

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    Financial Management In Hotels [ Hardcover, POD ]
    M. Scott Millar | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Sound financial management is at the core of any successful business. Of course, having a product or service in high demand, priced attractively for the target market, and delivered in an efficient, customer centric manner doesn't hurt either. But, even with all of the right market demographics, the...

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  • Allied Hospitality Management

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    Allied Hospitality Management [ Hardcover, POD ]
    Henry Ibsan | 3G E-Learning | 2017³â 01¿ù
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    168,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "Hospitality refers to the relationship between a guest and a host, wherein the host receives the guest with goodwill, including the reception and entertainment of guests, visitors, or strangers. This book develops a critical view of the management theory and the traditional theories, looking at how...

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  • Dynamic Customer Strategy

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    Dynamic Customer Strategy [ Hardcover, POD ]
    Mohammed T. Nuseir, Hilda Madanat | 3G E-Learning | 2017³â 01¿ù
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    192,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    "A customer strategy is one that always puts the customer rst, when creating procedures, conducting daily operations and training new employees. At its simplest terms, customer strategy involves a plan to acquire and retain customers. A customer strategy is essential if a business wants to gain a co...

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  • Handbook Of Market Intelligence

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    Handbook Of Market Intelligence [ Hardcover, POD ]
    Gernot Hinterleitner,?Ulrike Leopold-Wildburger | 3G E-Learning | 2017³â 01¿ù
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    204,000¿ø Æ÷ÀÎÆ®Àû¸³ 0¿ø
    Market intelligence is the information relevant to a company¡¯s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining strategy in areas such as market opportunity, market penetration strategy, and market development.

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